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Awful Commercials
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Awful Commercials dot com has been serving the Internet and surrounding areas since 2004, featuring head-shaking reviews of ads from around the world.

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Editor’s Pick
AUGUST 26, 2008 12:17PM

Subaru and the Sumo Car Wash

Rate: 3 Flag

This ad for the Subaru Forester features the fabled ‘Sumo Car Wash’ of ancient Japanese lore.

 According to Japanese Shinto faith, when the 8 million spirits that inhabit the lands of the living and the dead are in complete balance, the car wash is brought down from Mount Fuji on a giant cloud dragon. And then they wash your car for 5500 Yen, or about fifty American dollars.

You may remember this ad for another fat man car wash (NSFW), featuring a disturbing spoof of the Paris Hilton hamburger ad. To compare and contrast the similarities, this new ad for Subaru features a bunch of Sumo wrestlers. The old ad did not. If you didn’t notice this at first don’t worry, that’s what I get paid to do*.

*I do not actually get paid to do this

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I am curious what were the consumers' feedbacks regarding this ad or whether the car wash gained many customers upon seeing that the sumos here uses car wash brush and their own might instead of machine cleaners.