We are open. When I say we, I mean me and my friend Robyn who is also a fiber expert and part-time employee, and then there are 10 or more artists, sheep farmers, spinners and other fiber people who have consigned work and materials. I don't feel eloquent right now on the subject, since I have hardly any time to contemplate what I've gotten myself into. My state of mind is like the photo on the left - it's a facsimile of my actual front door, colors added in Photoshop. I finally got around yesterday to painting the door and the awning, but haven't gone so far as to photograph it. I am so far behind that I am using shortcuts to stand in for the processes of running a business. I am used to being an overachiever, but running a shop is pushing my limits of effectiveness. We've been open 2 weeks and I just this weekend got my database together to record sales. I've been using one of those little triplicate sales books, so I couldn't tell you what we made last month, or tell my consigners what they made. But today, with the database done, I can make certain statements. It's not literature, just the facts.
1. The store made $325 in sales the first two weeks it was open. That includes the store's commission on consignment sales plus my consignment share on any of my felted work that sold.
2. I am putting everything I would normally receive as a consigner back into the business since my ex is paying 100% of my expenses for the first year. My normal yearly sales as an artist could make as much as half the gallery's expenses. That's assuming I have the time to make anything to sell.
3. Most of our first sales were from fiber people, buying fiber tools and supplies. Most of the sales were made on Saturdays, or sunny days close to the weekend.
4. In addition, a book artist is renting studio space to make felt book covers, at $100 a month, for 6 months. That gives us a first-month income of $425.
5. $425 is 40% of our basic monthly overhead, not including advertising, or miscellaneous discretionary expenses. That's not terrible for 2 weeks during winter in a tourist town. On the other hand, I only have about two more months of capital so we will be on thin ice til the summer... if we last that long.
6. Thank god for fiber people who hoard! All of our weaving yarns are consigned by weavers who have held on to their materials for years, decades even. This is wonderful, since they can make a profit on their stash and also because nearly every mill that made weaving yarns a decade ago is out of business. Wal Mart can be directly blamed for several of those closures.
7. I am drawing a blank here. Did I have 7 things to say? Have I mentioned that I am brain dead most evenings? I have been going to bed at 8pm on a regular basis.
8. Having a shop is not like having a booth at a craft show. I will have to elaborate on this thought at another time. Clearly, I am short-cutting this post because I can't think. Oh, yeah, it's past 9pm, so that explains it.
9. I think constantly - from morning til bedtime and then lying awake for several hours - of what I have to do in the shop, what I still have to buy, orders I have to make, people I have to call, marketing I have to do, display fixtures I have to find, etc, etc. There is only one other thing I think about. Wisconsin. I am glued to Facebook, Truthout, the news shows, and all the progressive websites to find out how things are going up there. I sent $50 worth of Ian's Pizza to the demonstrators and worry over them. My problems are miniscule compared to theirs. I feel guilty. And lucky. And god-awful tired. Gotta go now.


Salon.com
Comments
Wishing you lots of lovely repeat customers, good neighbours and as many 8pm bed-times as you need.
Also a nice man with a boat.
Thanks so much Robin and Deborah!
Thanks Buffy, for calling it courage! Blind optimism, naiveté or just stupidity could also be applicable.
Kim, yes, repeat customers are good. No men with boats yet. I thought there might have been a nice man with an RV but not.
Rita, invigorating is a great word. Absolutely true. I'll try to get some things on the website soon- though that could mean 3 months the way things are going. I'll let you know.
Barry, I so hope your friend is right. I don't think I can do this indefinitely. I've lost my Firefly DVD also so I'll be there watching too. Shiny!
Looking forward to looking back on this, Dragonlady! Tell your friends that the gallery is in Black Mountain, just east of Asheville.
Diana, thanks for the encouraging words. (And your FB post!) I am cautiously optimistic, but afraid to assume that $425 is magically going to grow, without all the obsessive thoughts!
Gabby, you're right, of course, but I'm finding that everything I have to do takes longer than expected, and wrestling with a shopping cart is really time consuming! But, that's an excuse. I'll work on it.
Algis, love your lucky four leaf clover! I like your idea - start with a thread and end up with a coat - what a great marketing statement. Mind if I borrow it?
Rolling, thanks! Actually, we have to talk soon - I am thinking of a saree exhibit next year so YES! India is very much on my mind.
Patrick, I am looking forward to seeing you again! Hope all is well and your plans are proceeding.
Thanks Pilgrim!
FTM, it sounds as if you know the drill - all advice is golden! I suspected that about advertising, so I am being cautious about it. Send any advice my way anytime.
d'nator, it would be so great to have you nearby to drop in, but I will take the good wishes instead - thanks!
Sheila, thanks for the informed support. Waiting to hear the rhythm - soon!
And find rest when you need it. And delegate responsibility to others when you can so your time is better spent.
But I am sure it is hard to think right now. Take care of yourself first.