Ardee

Ardee
Location
Asheville, North Carolina,
Birthday
October 18
Title
Super Hero
Bio
Artwork for banner adapted from "Mister X," by William P. Marks, Vortex Comics • Blog Title from "Serenity" by Joss Whedon _________________________ A fiber artist making wool felt garments and gallery owner. Previously, I have been all these things: • architecture office manager • department store clerk • restaurant: waitress, bartender & barback, cashier, busboy, dishwasher, prep cook, line cook, manager • architecture student • engineering draftsman • graphic designer • advertising art director • magazine publisher • fanzine: publisher, editor, writer, photographer, designer • garage band manager • web designer & programmer • database (FM pro) developer • software trainer • non-profit organization staff member • ad salesman • fiber artist: weaver, spinner, tapestry weaver, dyer, feltmaker • reader • writer • sailor • runner • drinker, toker • big sister • oldest child • wife (2x) • swinging divorcee

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MARCH 2, 2011 9:13PM

The bare bones of an update

Rate: 22 Flag

sign2We are open. When I say we, I mean me and my friend Robyn who is also a  fiber expert and part-time employee, and then there are 10 or more artists, sheep farmers, spinners and other fiber people who have consigned work and materials.  I don't feel eloquent right now on the subject, since I have hardly any time to contemplate what I've gotten myself into. My state of mind is like the photo on the left - it's a facsimile of my actual front door, colors added in Photoshop. I finally got around yesterday to painting the door and the awning, but haven't gone so far as to photograph it. I am so far behind that I am using shortcuts to stand in for the processes of running a business. I am used to being an overachiever, but running a shop is pushing my limits of effectiveness. We've been open 2 weeks and I just this weekend got my database together to record sales. I've been using one of those little triplicate sales books, so I couldn't tell you what we made last month, or tell my consigners what they made. But today, with the database done, I can make certain statements. It's not literature, just the facts. 

1. The store made $325 in sales the first two weeks it was open. That includes the store's commission on consignment sales plus my consignment share on any of my felted work that sold.

2. I am putting everything I would normally receive as a consigner back into the business since my ex is paying 100% of my expenses for the first year. My normal yearly sales as an artist could make as much as half the gallery's expenses. That's assuming I have the time to make anything to sell. 

3. Most of our first sales were from fiber people, buying fiber tools and supplies. Most of the sales were made on Saturdays, or sunny days close to the weekend. 

4. In addition, a book artist is renting studio space to make felt book covers, at $100 a month, for 6 months.  That gives us a first-month income of $425. 

5.  $425 is 40% of our basic monthly overhead, not including advertising, or miscellaneous discretionary expenses. That's not terrible for 2 weeks during winter in a tourist town. On the other hand, I only have about two more months of capital so we will be on thin ice til the summer... if we last that long. 

6. Thank god for fiber people who hoard! All of our weaving yarns are consigned by weavers who have held on to their materials for years, decades even. This is wonderful, since they can make a profit on their stash and also because nearly every mill that made weaving yarns a decade ago is out of business. Wal Mart can be directly blamed for several of those closures.

7.  I am drawing a blank here. Did I have 7 things to say? Have I mentioned that I am brain dead most evenings? I have been going to bed at 8pm on a regular basis. 

8. Having a shop is not like having a booth at a craft show. I will have to elaborate on this thought at another time. Clearly, I am short-cutting  this post because I can't think. Oh, yeah, it's past 9pm, so that explains it.  

9. I think constantly -  from morning til bedtime and then lying awake for several hours -  of what I have to do in the shop, what I still have to buy, orders I have to make, people I have to call, marketing I have to do, display fixtures I have to find, etc, etc. There is only one other thing I think about. Wisconsin. I am glued to Facebook, Truthout, the news shows, and all the progressive websites to find out how things are going up there. I sent $50 worth of Ian's Pizza to the demonstrators and worry over them. My problems are miniscule compared to theirs. I feel guilty. And lucky. And god-awful tired. Gotta go now. 

 

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Comments

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Do you have threads online?
Oh god, Ash, the website is far far far down on my to-do list. Ask me again next month.
Ardee, congratulations on opening your store! xox
You are getting a crash course in the thick of things. I admire your courage.
You're there !
Wishing you lots of lovely repeat customers, good neighbours and as many 8pm bed-times as you need.
Also a nice man with a boat.
good luck Ardee! these times are invigorating.. go with it. So happy for you.. post some stuff we can order from the store.
Awesome Ardee, I'm so happy for you. My friend who bought a gift shop in Santa Fe said the first few months were the hardest, but it got better. I'm sure it will for you too. I need to send you a pm about sending you some stuff.
(oh, meant to mention something. On the Science Channel here, starting March 6 they are reprising the entire Firefly series...got it set to record, even though I have the dvds somewhere. xo)
It'll be fun for you to revisit this post in 3 or 4 months when you are running on all cylinders. Will tell my Asheville friends to check out your store! Good luck!! rated.
I'm still up - I couldn't resist saying hello to everyone. I miss hanging out for hours on end!

Thanks so much Robin and Deborah!

Thanks Buffy, for calling it courage! Blind optimism, naiveté or just stupidity could also be applicable.

Kim, yes, repeat customers are good. No men with boats yet. I thought there might have been a nice man with an RV but not.

Rita, invigorating is a great word. Absolutely true. I'll try to get some things on the website soon- though that could mean 3 months the way things are going. I'll let you know.

Barry, I so hope your friend is right. I don't think I can do this indefinitely. I've lost my Firefly DVD also so I'll be there watching too. Shiny!

Looking forward to looking back on this, Dragonlady! Tell your friends that the gallery is in Black Mountain, just east of Asheville.
this is a good beginning! you have the place, the people, and even with a hardly-even-heard-of place, made money in the 1st 2 weeks! i am rather proud of you, and appreciate your taking the time to post an update. sleep well, the head-filling thoughts do quiet down after a while.
I hate to say it, but you need a website for the store. Your place is a goldmine for hard to find fibers. People will pay for that.
OMG this sounds great. Start with a thread and end up with a coat or something else marvelous. Hope you do great guns and them some. Here is some four leaf clover power via my icon for your good success.
great! now - let me know if there is something I can send for you from India, that you could use as embellishment on your dresses or skirts; sequins, beads, whatever you let me know, ok? whatever is local in India and more expensive or rare there, that is. And - don't forget to rest or eat on time ;)
Congrats. This sounds wonderful and a fantastic job. look forward to seeing it...Patrick
Brave venture--best of luck to you!
Oh, it looks great Ardee. If you need any "advice" let me know--lol....13 years in a tourist town myself. And, yes, the off-season can kill you, so hoard your summer, tourist money when it rolls in. And do not be swayed by advertisers or advertising. It costs a fortune with little return. And if you are not doing jewelry, please do--and LOTS of it--it sells like crazy.... Those triplicate sales books are pricey... You can always use your own and use your own carbon paper! Yes, it's all hard work....but the memories will be worth it. Good Luck and enjoy your endeavor......
Ardee, nice to see how things are going! If only I lived nearby I'd stop in weekly to buy some supplies and do some fiber creative things, too! Best of luck to you on the success of your store/gallery!
The best to you, from one business owner to another. It isn't easy, no matter what it is, and the head 'spinning' ah, that is normal......the rhythm will set in.
Good morning! I have a few minutes before I leave for the gallery. So glad to hear from you all!

Diana, thanks for the encouraging words. (And your FB post!) I am cautiously optimistic, but afraid to assume that $425 is magically going to grow, without all the obsessive thoughts!

Gabby, you're right, of course, but I'm finding that everything I have to do takes longer than expected, and wrestling with a shopping cart is really time consuming! But, that's an excuse. I'll work on it.

Algis, love your lucky four leaf clover! I like your idea - start with a thread and end up with a coat - what a great marketing statement. Mind if I borrow it?

Rolling, thanks! Actually, we have to talk soon - I am thinking of a saree exhibit next year so YES! India is very much on my mind.

Patrick, I am looking forward to seeing you again! Hope all is well and your plans are proceeding.

Thanks Pilgrim!

FTM, it sounds as if you know the drill - all advice is golden! I suspected that about advertising, so I am being cautious about it. Send any advice my way anytime.

d'nator, it would be so great to have you nearby to drop in, but I will take the good wishes instead - thanks!

Sheila, thanks for the informed support. Waiting to hear the rhythm - soon!
I just read over what I wrote last night and thought I should correct it - We grossed $609 in sales, and what the shop netted was $325 plus the studio rental. Not that anyone has questioned the numbers. But it sounds better, doesn't it?
I hope you continue to blossom with strong sales Ardee.
And find rest when you need it. And delegate responsibility to others when you can so your time is better spent.
But I am sure it is hard to think right now. Take care of yourself first.
I get a good feeling about this. I admire you.
Just cruisin' by to say "hi". Any flesh on that update yet?
late coming back, but thanks Mission and Kathy. Ash, not ready for prime time yet.
Leslie, let me know what your plans are. Either PM or email whatever. Saree exhibit sounds exciting - my state is known for its raw silk, tussar and murshidabd printed silk sarees plus the usual Bengal cotton which is popular all over India, especially Tangail and Jamdani sarees. Batik silk is also another variety that is produced in this State only.
I realy, truly admire your courage at opening a buisness like this...I wish you all the best!