
All my life I've loved the movies, a passion I share with my papa. The first theater experience I can remember was seeing Alien in 1979. Nevermind that the film would have been inappropriate for me at age nine. Papa wanted to see it and I was with him that weekend, so off we went. During the Summer I spent a lot of time with my great-grandma. On Saturday afternoons she would give me "show fare" and bribe my brother to walk me down to the Liberty Theater. It was the 1980's in Washington State and the price of a matinee ticket was $2.50.
People aren't going to the movies like they once did. I predict one day, in the not so distant future, exhibitors will be forced to reduce their outlets. The large cineplexes will disappear from suburbia entirely and we will travel to the larger cities for our occasional cinema fix.
On what do I base my dire predictions? Why anecdotal evidence, of course. If an avid cinephile like me is barely going to the movies anymore, the theater industry's got a real problem. I can't remember the last time I went when there wasn't room to park my purse in the seat next to me. I just polled a sample of 30 teenagers, an art class no less, and only a handful said they go to the movies regularly. More people are staying home, and why not? With sky high prices on tickets and concessions, either you can't afford to go, or you can but it's not worth it.
So what's so great about home screening? Lets look at the three Cs.
1. Cost--Netflix instant streaming is only $8.99/mo. If you want newer titles, you can opt to send DVD's back and fourth and pay twice that, but still less than one trip to the movies with refreshments. Amazon on demand services will only run you $3.99 for most titles. Then there are the movie channels on cable. Wait long enough and you can get maximum value for your high ass cable bill. Oh, and we mustn't forget the movies that millions are streaming for free on file sharing sites. You can also rent a popular title from the ubiquitous RedBox vending machines for a buck a day, but beware. I once paid $30 for a video because I forgot to bring it back for a whole month. At that point they let you keep it. This is not recommended.
A trip to the theater will cost between $8.50 and $12 depending on time and location. And you better smuggle in your own snacks because a popcorn and drink combo will set you back another $10.
2. Convenience--The latest video releases at the click of a button. No babysitters and no time spent driving back and fourth. This is particularly advantageous during inclement weather snaps. If you're not hooked into Netflix or cable, grab a video from the RedBox as you exit your local grocer.
3. Comfort--Pop the corn in the microwave, poor the wine, (if you're well rested and feeling frisky), or Coke Zero, (if you feel a nod coming on). Slip into your cozy lounge gear and cuddle up with your honey...or your cat, or dog, or pet turtle. Either way you're going to be much more comfortable than you would be in a freezing cold theater trying to balance a greasy popcorn bag between your knees. Oh, and if you need a potty break after consuming your beverage of choice, never fear. Just hit the pause button, enjoy your hopefully clean, private bathroom and resume at will.
To be fair I should say there are still some theater advantages you cannot duplicate at home. I think most of us diehards would agree; the big screen experience still offers some added value. Whether it's enough to justify the exorbitant cost is another question, but the experience will almost certainly be more dramatic. Also, if you're among the domesticated set sometimes just getting out of the house is an end in itself. You can't beat the movies for a last-minute date night option.
Each time I go to my neighborhood theater, on increasingly rare occasions, I wonder when they will get a clue about pricing. You should see the parking lot at this place. It's enormous. So big in fact that since it happens to be across the street from my daughter's Tae Kwon Do studio, I often use it as a jogging track. No worries about traffic as so few cars are moving about. The only section of the lot that gets any action is the size of a postage stamp.
Clearly they're not packing them in the way they expected when they built that massive parking area. If they want butts in seats they need to start thinking dollars and sense. After all, aren't we living in a Wal-Mart world? They must have read my thoughts. Just this week I noticed my theater is now offering $6 Tuesdays (all day), and $6 for every show before 2:00 seven days a week. Finally, they've read the writing on the wall. If they throw in a few concession deals I might make a weekly habit of it, and they might stay in business just a little longer.
I will miss the theaters when they go. I miss the book stores too, but time marches on.


Salon.com
Comments
I have noticed that they'theatres now offer private showings of concerts and sports events. They know whats going on and you are right things are changing so fast and it saddens me.
Necking will no longer be so secret and special as in the theatres haha
HUGGGGGGGGGG
Regardless, I do hope movie theaters will never disappear. I love watching DVD's at home, and I love going to the movies - both experiences are so wonderful. Life wouldn't be the same without them!
Second, they no longer employ ushers to prowl the aisles. People used to be polite in theaters because they were ordered to be polite, by people who could have them ejected. Now, if some lout with an overpriced iPhone wants to record the movie, letting his big white LCD screen light up the rows behind him, you have to go up yourself, snatch the phone from his hand and stomp it to bits yourself. Theater chains saved money by turning their showcases into freaking barns.
I won't go into the grotesque movies we're being fed by the movie megacorporations in detail here; a lot of people have done that. I need only say two words to invoke their nausea: Michael Bay.
Alysa--holy smokes! I remember you mentioning that deal before, but I didn't remember how sweet it was. I can't imaging anything close to that happening here, but then again, you never know.
Scanner--Dog Day Afternnoon, now you are taking me way back. I'm not sure why, but I don't like it when the theater is empty. Part of the fun is feeling that audience energy around you.
Wenatchee actually opened a new multiplex with digital screens and VIP rooms last summer as well. So at least in Central Washington, the movie business is alive and well.
My favorite theater in the Seattle-Tacoma area has $5 Tuesdays, which is a phenomenal deal considering the screens there are the size of football fields.
I would add a #4 and #5 to the list: bad movies and second run theaters. I saw Young Adult last night for cheaper than what it cost you in 1979 to see Alien. Most of the time I come out of the theater disappointed. Modern movies have sound, picture quality and size going for them but in the story and acting department, I find them severely lacking. The only redeeming feature of "Young Adult" is it only cost me $2. :)
I don't go to the movies very often. People talk during them and it drives me nuts. ~r
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What will keep movie theaters in business are the kids in high school who have forever gone to the movies on Friday and Saturday nights to escape the watchful eye of their parents.
OMoM