iPad? Gross. Sounds like a virtual maxi.

Bob Calhoun

Location: Pacifica, California, USA
Birthday: June 18

Bio: Bob Calhoun is a regular contributor to Film Salon and observer of offbeat media. His 2008 punk-wrestling memoir "Beer, Blood and Cornmeal: Seven Years of Incredibly Strange Wrestling" (ECW Press) has spent one entire week on the San Francisco Chronicle's Bay Area bestseller list.

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JANUARY 27, 2010 3:15PM

Rate: 3 Flag

The iPad? Probably the most disgusting name that the unstoppable tech giant has ever dropped on us. It sounds like the name of a virtual maxi. I keep thinking of that famous scene from the movie "Carrie" where cruel high school girls pelt Sissy Spacek with tampons while yelling, "Plug it up! Plug it up! Plug it up!" Where was Apple's name testing on this? I mean if one person on a test panel thinks that the name of your new, revolutionary gadget makes them think of Kotex, then you yank that name. Doesn't anyone over there at 1 Infinite Loop in Cupertino watch "Madmen" for Christ's sakes?!?

With a name like iPad, I'm expecting them to run TV spots for this thing where a woman in a chiffon dress is running through a field with a big smile on her face.

What's next? The iPlug?

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Comments

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iTab might have been a better choice. Especially given the price and the potential revenue stream for Apple if iBooks becomes as big as iTunes

Nick Leshi

January 27, 2010 03:57 PM

Yeah, I'm not hopeful that the iPad is going to save publishing. I'm also ambivalent about books, like songs become proprietary files slaved to a device rather than something the reader/listener can own outright (although Mac has relaxed this with the iPod and iTunes). I'm not really sure if people who celebrate the Kindle or the iPod realize that we are taking mediums with a decentralized production and distribution system and centralizing them to specific corp. giants.