Advertising for Love

Funny, strange, and poignant personal ads from the 19th century.

Pam Epstein

Pam Epstein
Bio
I'm a PhD student at Rutgers University, where I'm writing my dissertation about the transformation of love and marriage in 19th-century America. I've started this blog to share the funny, poignant, interesting, and just plain bizarre personal ads I've been researching for my work.

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Salon.com
Editor’s Pick
NOVEMBER 24, 2009 8:30AM

Can you answer a personal?

Rate: 11 Flag
This ad reminds me of one that I posted about the elegant lady.   It says: "Beautiful neighbor. - Your sweet face is sunshine to me.  Where and when can we meet?  Address CONSTANT, box 110 Herald office.  State some particulars for safety."

Now here's my question: I've talked a lot about how men weren't supposed to talk to ladies they met on the streets, or in stagecoaches, or whereever.  Poor manners and all that.  But if this woman was really a neighbor, there had to be some easier way to meet her.  They may not have invented the sugar excuse yet, but I don't know, if they lived close to each other for a long time he could have invented something.  Now I suppose she could be married, which would require a lot more circumspection, but I don't think it's necessary to assume that just because someone's using a personal the reasons have to be scandalous.

In a similar vein, this ad appeared on the same day. 

It reads, "Tuesday, December 7, 4 P.M. - 'Can you answer a personal?' Fifth avenue stage from Grand in Twenty-third street.  Please address BEN. VAN DYKE, Herald office, appointing interview.  To prevent mistake mention some particulars."

Again, put aside the etiquette issues here; obviously, just because rules exist doesn't mean that people followed them - as we have frequently seen.  The real question is, if he had time to talk to her, why not just ask for her address right off?  They were in a stage; it's not like they were passing on the street.  Even if it was only for a stop or two, they must have been in the same place for at least a few minutes.  If he's going to break the rules anyway, why go through all the effort of a personal when he could have just introduced himself?  

I like to think that all these people are nice and respectable - though of course there are a lot of exceptions I'm too lazy to link to right now.  Overall, though, I think they are just trying to find the right person in a busy and anonymous urban world (not that I know anything about that), but ads like this make me wonder.  I get the idea that this second one, at least, is some young rascal who might grow up to be a good person, but at the moment is probably flirting with girls left and right.  I doubt he's planning to seduce her (as many critics assumed), but I don't think he's looking for a wife just yet.

Having trouble reading the ads? Click one to enlarge!

©2009 Pam Epstein

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I love these old personals, they say so much about the time. Thanks for posting.
Thanks! I'm glad you're enjoying them!
These seem sort of like the "missed connections" section of Craigslist. (One my friends are currently laughing about is along the lines of "I saw you on Wednesday night talking to an older couple and a dog. I'm sorry for being creepy and staring, but you were the most beautiful woman I'd ever seen. I was getting out of my friend's car, wearing a hooded sweatshirt and needed a shave." We're all laughing because it took place at the Parkview Tavern--a dive bar in New Orleans we all go to on Monday nights--and this guy's self-description is pretty much 90% of the Parkview's clientele.)
Leaandra - yup, they're exactly like missed connections from Craigslist! In fact, if you look at the tags on my actual website (http://www.advertisingforlove.com) that's even what I call this type of ad! I love that they existed back then. It's amazing.
I'm glad I saw this post. I totally forgot - I bought a postcard a few weeks ago at an antique store, it's pretty darn interesting. I'll post it so you can see it.
These are just wonderful; this is a great project. I have been talking all week to students about the scene in CITIZEN KANE where Bernstein tells the reporter, "A fellow will remember a lot of things you wouldn't think he'd remember. You take me. One day, back in 1896, I was crossing over to Jersey on the ferry, and as we pulled out, there was another ferry pulling in, and on it there was a girl waiting to get off. A white dress she had on. She was carrying a white parasol. I only saw her for one second. She didn't see me at all, but I'll bet a month hasn't gone by since that I haven't thought of that girl. " Now, that's romance!
ConnieMack - I don't know what it is, but I'm already looking forward to it!

Pandora M - I don't remember that scene! Thank you thank you! Perfect anecdote for my project. Just remember if the book ever comes out, and you see that quote, it's thanks to you. =)
Only thing I can imagine is that the woman was with a chaperone and it wouldn't have been possible to actually have a personal conversation -- much less give out an address! They just didn't do that. You had to meet someone who knew the person and get them to introduce you, like at a social gathering or something.

The particulars is pretty funny -- do you suppose there were lots of kooks who answered any personal ad they saw?
skeletnwmn - yes, that's what's so interesting to me, is all these men who broke the rules of etiquette to publish these ads. If she was with a chaperone, though, could he have talked to her at all? I guess - maybe on the sly.
There were lots of newspapers back then. Are these ads, in the main, in the maintstream press, the second line, or the so-called Yellow Press?

Just curious.
ConnieMack - in both, really. The paper these two came from was considered a "penny press" (pre-yellow journalism), which was oriented toward sensationalism, but it was also one of the most widely read papers in the country, and had an excellent foreign desk and financial section. So that divide between tabloid and respectability wasn't really clear. It existed, but it didn't necessarily determine what was read or how widely.
I remember reading about a young woman Iranian? Arab? who went on a trip to visit family. She was about 20. She discovered that in their desperation to meet women, all heavily chaperoned, if let out of the house at all, men would send text messages to random phone numbers, hoping to start up a conversation, that might lead to a meeting.

Obviously, they weren't responding to a particular woman, just sending a message in a bottle and hoping someone would respond. If you're doing that, you send a LOT of messages.

There may have been men who used this scattershot approach in the past, with less advanced media.
Maybe the ad was written by a woman. Food for thought, especially when you consider the "safety" comment in it.
Malusinka - I'd never thought of that, but in general the ads seem to be very targeted. The men would describe exactly what the woman was wearing, the exact corner she was on at the exact time, as well as what they looked like, etc, etc, etc. Some of the vaguer ones could have been at random, but I think overall they were addressed to specific people. Still, it's an interesting possibility! I wonder.

freethinker44 - there were ads from women to men, but they were incredibly rare, which makes me doubtful. I'd say 1 in 2-300 if I was going to hazard a guess. Which is not to say you're wrong - who knows who these ads were from, whether or not they were even real? My assumption about "safety" was that it was to make sure there's no confusion about whether or not the right person replied - I'm not sure if that's what you meant.
I want to know what is meant by "mention some particulars".

These are very entertaining. The media has changed but the concept has clearly been around for a while.
Cap'n Parrotdead - he means some particulars of the circumstances in which they met (like, you had a blonde mustache, or you got off at 25th St, that sort of thing).