Headlines are meant to entice. They're the written word's equivalent of a come on: the lacy bra just peeking above the deep V-neck tee; the squib of skin that shows between jeans and tee when a guy bends over to tie his shoe. They may promise more than they're giving, but when you see them, you just have to go a little further.
Except on OS. On OS headlines are pedantic and witless, promising nothing.
I couldn't believe there were so many dreadful posts on the front page of OS today, so I made myself click through past the headlines. I was right: there aren't so many dreadful posts. Just dreadful headlines. And these weren't even the headlines the writer came up with.
My Gender-Bender, Victor/Victoria Cruise, a title which is short, pithy, and iconographic became "I was the straight woman on a gay cruise." In one swell foop the post morphed from a humorous memoir to a tiresome travel piece. Auntie Mame shapeshifted to Agnes Gooch.
The Gift of the Calculi is a clever way of introducing a story about both Christmas and kidney stones. It devolved to neither of those in the OS headline, My Flight From Hell.
How to Survive Spanish Service, which is a disquisition on tourism, cultural mores, and Spain, became I Dined And Dashed At A Spanish Restaurant.
In all three of these cases--and frankly I didn't have the heart to pursue my research further--there was absolutely no reason I could see for changing the headline. Someone, someone with a paucity of imagination or who is just plain tired, has sucked the juice out of the bloggers' own titles and rendered them--well, pedantic and witless. Could that someone please go elsewhere. Or take a nap.


Salon.com
Comments
I won't pretend to genius-level proficiency, but just as Journalism 101 (or even high school paper editors) students have to kern and fit to the columns, the online copy editor has a thankless task.
I WILL agree that Lea Lane's self-selected headline sings, but "Agnes Gooch" is a precious critique. But if you're of Gen-X, who would know who Agnes Gooch is...or Auntie Mame?
Thanks for the chuckle, though, and the memories. I suppose we all have to adapt to an imperfect world, including our wished-for nirvana of Open Salon.
I remind myself that, at 52, I'm certainly older than the average OSticate, and that I have to concede a point here and there.
I agree though, why not just take a snip it from the post, and the original title?
YOU MAKE THE HEADLINES
(but don't expect us to use them)
It is a kind of weird slogan to have picked given that it is in fact the one detail of OS that is pretty much out of control of the community.
Why not "YOU BRING THE WITTY PROSE, WE'LL SLAP ON SOME SORT OF HEADLINE"? I guess that's not quite pithy enough.
Fortunately, if your article makes it to Closed Salon's email promo (they pick four a day to go out in email), your original title gets used... no byline there, though.
randysmith: You're saying that Gen X and younger readers need to have the subjects heds (yes, yes, we know that's the correct spelling) dumbed down for them? I think Kent Pitman makes my point in his comment: OS is supposed to be about the writing, isn't it? Shouldn't that go for the hedlines as well?