The Sharpened Quill

Caitlin Kelly

Caitlin Kelly
Location
Tarrytown, NY, USA
Birthday
December 31
Title
non-fiction author/speaker/consultant
Bio
caitlinkelly.com malledthebook.com Author "Malled: My Unintentional Career in Retail" (Portfolio, April 2011), deemed "an excellent memoir" by Entertainment Weekly. Out in paperback July 31, 2012. I also edit other writers' work -- everything from thrillers to business books. Email me for hourly rates; references available.

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AUGUST 21, 2010 3:26PM

Rich And Famous? Writers, Pick One

Rate: 10 Flag

If there remains a deeply cherished fantasy, it is that writing a book will make you rich.

It certainly has for a select few; Forbes reports that, last year, James Patterson made $70 million, Stephenie Meyer $40 million and Stephen King $34 million.  They were followed, on the top 10 earners' list, by Danielle Steel ($32 m), Ken Follett ($20m), Janet Evanovich ($16m), John Grisham ($15m) and Nicholas Sparks ($14m.) Tenth, while not even putting out a new book that year, J.K. Rowling at $10 million.

Next one...me!

The truth is much less sexy. Most writers will sell a paltry few hundred, maybe few thousand copies, of their book, whether published by a commercial house, academic press or self-published.

Most professional writers I know -- and I know many, as I sit on the board of the 1,400 member American Society of Journalists and Authors -- certainly hope for terrific commercial success, big sales and maybe ancillary income from television or film rights. One writer I've heard of (oh, the envy) has had her book optioned three times -- for a total of $150,000 -- for a film that has yet to be made.

Yeah, I'll take $150 large for sitting at home in my PJs. 

But we know better.

I also sit, for a little taste of reality and another way to help fellow professional writers, on the board of the Writers' Emergency Assistance Fund, which gives away $5,000 grants to those who desperately need it and meet our requirements. (weaf.org)

After you read some of those applications, from people whose credentials go on for pages, your fantasies can shrivel somewhat.

I'm finishing up my second book this month, for a large NYC publisher. We're already booking speaking engagements, even as I work on my revisions -- sort of like enrolling the kid in college before you go into labor. 

Will this one make me rich? I doubt it. Right now I'm living on my savings, as I knew I would have to from the first book. They all take longer than you think and advances are dribbled out in slow, small instalments that can be 12 months from one to the next.

So, why write a book? I'm already famous enough, having written professionally for 35 years. Maybe not to people on the bus or grocery store, but I'm OK with that. The people I want and need to know my name have heard of me. If I can find a gazillion more readers, terrific, but I just don't write engaging fiction -- the stuff that is realistically likely to sell millions. 

And that's OK, too.

 The biggest challenge of being a professional author is controlling your fantasies -- about your talent, your marketing skills, your social media presence, your ability to be fab on CNN and NPR (done both), live, your willingness to suck up revisions and get them done when all you really want to do is eat chips and watch Oprah instead.

Few of us authors, whatever our topic or talent, will ever hit it into the stands. Most of us will hit singles or doubles, maybe a triple. I am thrilled knowing my first book is in libraries from Hong Kong to New Zealand to the Ivy law schools; check out worldcat.org, which is how you find out where every copy of a book is in the world's libraries. A friend one snapped a photo of three of my babies sitting on the shelf in the libary in Las Vegas. Hi, guys!

We pro's write books for a whole host of reasons, but we do keep stepping up to that plate.

We just don't expect to get rich doing it.

 

 

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Comments

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I am finishing my second book...I am not a millionaire. I self published my first book because I saw known writers going self-pub. And because my first book was...still mine...I didn't even try the traditional route. I wanted to handle that book.

I never thought I would get rich from writing, but I have. I am rich in readers who write to me and tell me they loved what I wrote...rich for the experience of writing a first book...rich for writing a second...don't need the whole pie...just my little slice...xox
Caitlin, thanks for this great dose of reality! And good luck w your next book!
I'm not rich or famous...shooting for infamous, evidently...as Gary said, thanks for the shot glass full of realism...dreams die hard...but sometimes the side benefits are lovely too. Good post, my friend! r
This was a very good post, and interesting look into your world. RRR
Gary, thanks...Bernadine and APM, it's a fun thing to do, bookwriting, but for many people it's something of an expensive hobby. I hope to make some money from this one, but expect it might come from speaking and consulting, not sales of the book itself.
I should have added...I self published for free. I didn't pay anything to publish, I have yet to buy one of my own books, and I get 50% of my sales. xox
I think what keeps people writing is the love of writing, the hope of publishing, and the hope of making money....but mostly, the love of writing. It's fun to dream, though!
To become rich through any cultural endeavor, you have to allow yourself to become famous. You have to transform yourself into a Perosnality-with-a-capital-P. Not my gig, thanks. I've got way too many skeletons dangling halfway out of my closet, and way too big and fragile an ego. I'd probably win infamy as the reincarnation of Norman Mailer, except instead of stabbing my wife, I'd stab Michiko Kakutani.
Thank you for the dose of reality. I spent most of my life in music, did quite well actually, but loved to complain about what a crummy business it was. Now I'm writing, and I'm starting to think "writing business" is an oxymoron. But it's great fun.
ML, having a big and fragile ego would probably hurt you in any creative endeavor. It has to be big enough to think people might want to listen to you, but small/sturdy enough -- should you truly crave larger commercial success -- to run with the big dogs, and the big dogs bite. And bite hard.

That includes agents and editors; my rejection letters for my many unsold books have been delicious -- like the one from F S & G that derided my proposal as something that read like a Ford Foundation grant proposal. Whateverrrrr! It's hilarious what people will say when they can't think of anything to say beyond "We don't want this." My first and second books were each rejected by 25 major publishers -- before someone said "I'm in." You need a Teflon soul and an agent who utterly believes in the project and in you to weather such challenges.

If you self-publish, you can find your audience -- but unless you are willing or able to work with a tough editor, you may not ever improve your work. That's an individual decision.

LM, it's fun when there are few(er) risks involved -- whether ego, money, potential income, peer reviews, etc. If you put, as I do as a professional writer, all your eggs in that basket, it is very different. For people who find writing "fun", cool. I enjoy it, but I would not describe working within the industries of journalism/publishing as fun.
great post Caitlin. This is all very much on my mind as a I start a book. In fact, between this and the Eat Pray Love post you filed a few days ago, you inspired me to reassess my highbrow attitude toward Elizabeth Gilbert. thanks and best,
cb, thanks! One of the most striking aspects of writing books is the gulf between what we want/hope for and the land-grab mentality of publishing. I can see why people opt for self-publishing, but it's got its own challenges as well.

I think EPL had many charms. The bottom line of memoir is that it's one person's story, told in their voice, through their eyes -- and then edited into what everyone hopes will become a commercially successful product. I'm finishing my retail memoir and acutely aware (hm, terrified) that readers and critics may tear me to pieces over whatever they perceive as my weaknesses -- and being middle-class and Caucasian seem to be a start.
Thanks for a dose of writing/publishing reality and for spwnging all these interesting comments. I have self-published, and have no regrets for doing so. The rewards come back from the readers, and for knowing that I had total creative rein. (And only two typos that slipped past :) The few professional writing gigs I have had (just this past year) have reminded me that I prefer writing for myself than for an assignment (usually dry, with laughably insulting pay). So, the balance of challenge of art vs. commerce continues to challenge me. I for one look forward to your book. I applied for retail last xmas and didn't get hired. Overqualified? Age discrimination? Probably a little of both. (r)
Hah! Can I edit my last comment? Really, my book had no misspellings except journalist Mike Daly's name in one instance, and only a few errant punctuation marks. And no emoticons :)
Note to self: More coffee, pause before hitting "Post"!
Sobering to say the least. The difference between dreaming of becoming an olympic athlete and a successful writer, is that by the time you are 20, you know what your body can no longer do. With writing, we keep on doing it because our minds are in constant training and it doesn't rally matter if we can run around the bases anymore. Great post!
ds, there are a few reasons you didn't get the retail gig, and your age may well have been one of them. But I doubt it -- by last December, when I quit, many more people were now willing to take those jobs and the recession had hit so hard that retailers were cutting way back on labor -- so you got hit in two directions at once: fewer jobs and many more people wanting one.

cartouche, the differences are many. The difference between an athlete and a writer (I have been a nationally ranked athlete in my mid-30s) is that athletes, de facto, have coaches and face tremendous competition which keeps them sharp and/or weeds the weak or ill-prepared out very quickly.

Self-publishing, with all respect to anyone who goes that route, allows anyone to put their material into the marketplace. Some of it is excellent but, like blogging without any editing, some of is is total garbage and people refuse to submit to the larger gatekeeping forces of agents and editors who know what people will actually buy -- not just what everyone is desperate to publish. Big, big difference.
Good point. An agent with a website posted a "You Tell Me" question a while ago: if you KNEW ABSOLUTELY, from the mouth of a VERIFIABLY 100% ACCURATE fortune teller, that YOU WOULD NEVER EVER BE PUBLISHED (Ever, no matter what), would you keep writing? The amazing thing was that most of he readers who answered refused to accept the terms of the question. Like, any fortune teller who said they wouldn't get published had to be a charlatan. No only could they not answer the question honestly -- they couldn't even accept that it existed. For me, I take William Faulkner's advice:

"Do not look toward writing as a profession. Work at something else. Dig ditches if you have to, but keep writing in the status of a hobby that you can work at in your spare time. Writing, to me, is a hobby—by trade I'm a farmer."
Steven, the challenge is this -- who wants to admit they are lousy? Who can bear to admit that, maybe, they really don't have anything terribly compelling to share or in a way that will appeal to a mass audience?

Blogging is a nice way to blow off some of that steam. But it further encourages the widespread fantasy that everyone's story is fascinating and everyone else is dying to hear it. Not so. My next post will be about writing a book proposal and the discipline it enforces.

It takes a lot more than "wanting" it for a book to get published by a major commercial publisher. There are other routes. But anyone wants to "pick up" writing insults the skill it takes to do it well.

No one "picks up" civil engineering or hairdressing or neurosurgery.