For NBA fans, the event is known as simply The Decision. In July 2010, LeBron James decided to play for the Miami Heat. On a ESPN telecast, James said "I'm going to take my talents to South Beach and join the Miami Heat." That decision and the manner in which it was handled engendered a tidal wave of fan animosity against LeBron James.
On Sunday, after losing the Game 6 and the NBA Championship to the Dallas Mavericks, LeBron James lashed out at his detractors:
"... all the people that were rooting on me to fail, at the end of the day, they have to wake up tomorrow and have the same life that they had before they woke up today," James said. "They have the same personal problems they had today. I'm going to continue to live the way I want to live and continue to do the things that I want to do with me and my family and be happy with that.
"They can get a few days or a few months or whatever the case may be on being happy about not only myself, but the Miami Heat not accomplishing their goal. But they have to get back to the real world at some point.""
That post-game approach will not help James with his relationship with many basketball fans. After a disappointing performance in Game 6 may not have been the most appropriate time for James to focus on criticism that has followed him for almost a year.
In the Game 6 loss [ Dallas 105 - Miami 95 ], James had a plus/minus rating of -24, which is the lowest rating for any player in that game. James had 21 points with 6 turn-overs in forty minutes of playing time.
James' many fans may excuse his response as a reaction to a disappointing championship loss. However, these public relations gaffes continue to follow LeBron James. These recent comments will reach NBA Commissioner David Stern quickly. As Dallas was celebrating its first NBA Championship was a poor timing for LeBron James to admonish some basketball fans. LeBron James soon may have a discussion with someone from Commission Stern's office about public relations with basketball fans.
Catherine Forsythe
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