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Christopher di Spirito

Christopher di Spirito
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New York,
Birthday
March 12
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Avid blogger, proud gay man, unapologetically liberal, happily married to Jim, my spouse of 16 years. I am a native Californian, temporarily living in New York.

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Editor’s Pick
SEPTEMBER 15, 2009 9:20AM

Glenn Beck's Ad Revenue in Free Fall

Rate: 13 Flag

Tuesday, September 15, 2009

Everyone knows Glenn Beck really hates Van Jones — the co-founder of the advocacy group Color of Change, and the driving force behind the successful advertiser boycott of Beck’s FOX News program.

It all started after Beck accused President Obama of having a “deep-seated hatred for white people.” Color of Change began calling on sponsors to pull their ads from Beck’s show in response. To date, 62 advertisers, from Proctor and Gamble, to Bank of America, and the Men’s Wearhouse, decided to disassociate themself from the Beck circus hour.

This graphic proves the sad state of Glenn Beck’s drop in advertising revenue:

500x_beck

The chart clearly puts to rest FOX’s lie (as well the lies of Rupert Murdock’s buddies on CNBC), who claim the ads will just be shifted around the network, so the boycott isn’t costing the FOX anything. However, at some point the economics of the boycott can no longer be ignored by the bean counters at the network and even Murdock will have to fess up to the fact that the loss of 62 advertisers is having an impact on the network’s bottomline. The 5PM hour — where Beck’s program airs is considered primetime in cableland. Glenn Beck can’t survive forever on local house ads for used cars and penis enlargers creams.

Author tags:

news, loons, kooks, fixed news, glenn beck

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Comments

Type your comment below:
In effect, Glenn Beck is receiving welfare from Fox. What a fucking hypocrite.
You are an idiot. Go watch Rachel Madcow or Keith Blabbermann who are charity cases. Beck's ratings are through the roof and regardless of what you chose to believe...he isn't a charity case.
Bwaaahahahahahahaha!!!!!

It couldn't happen to a worse pea-brained bigot than Glenn Beck!
Where can Glenn Beck goes of FOX gets smart and dumps him? I guess there is always radio.
T.S., being called an idiot by you is quite a feather in my cap. Thank you.

This post is about the ad revenues for Beck's program. The line on the chart above is moving down.
Gee, if Beck loses his job, he could stand to lose his health insurance too. I enjoy considering this possibility.
Go away TS. Move to Alaska.
We get it, TS. Your nose is so far up Glenn Beck's rectum you can hardly breathe.
This is the best news of the day!
So why don't you show us where you got the graph? Why don't you tell us who the 62 are? BoA and P&G have denied that they have pulled their ads from the Beck program.

Ad buys are based on the prime demographics and view for a time slot. So what are Beck's ratings for his time slot vs the other shows on cable at that time? What are the ratings of his radio show? Isn't he the 3rd most listen to radio show in the country? If not, what is?
TS. The post doesn't comment on Beck's ratings, which are through the roof. His revenues are not. I watched his show yesterday and all he had were ads for gold, and gotomeeting.com. That was it.
So, then the reason they've kept him on is because......?
Where did that chart come from?
By itself a graph proves nothing.
Bud - Just because you can't see gravity doesn't mean it doesn't exist.
I can't see gravity and it does exist. That has nothing to do with you putting out crap and expecting people to buy it. Not the same thing. Personally, I think you're full of it on this one.
What, the leftists were right.

That is a legitimate chart. I looked it up on the internet (which never lies), and found out it is a chart demonstrating the declining IQs of leftists who believe everything they see on their computer screen. So, it wasn't a fraud... It was just labeled incorrectly.

Case closed.
Some things may not always be what they seem.

http://www.mediaite.com/online/sorry-haters-fox-news-still-unaffected-by-becks-lost-advertisers/
I laugh at your feeble attempts to insult.
So, who is advertising on Beck's show? Is Roger incorrect?
Jeanette DeMain

Who cares who buys an ad on Glenn Beck's show. They will sell you one if you want it. They pay the rate, they get the time.
catnlion, OK, whatever. Nothing to see here. Keep movin', folks.
If I were trying to seem rational, I'd at least consider the possibility that "Color of change" is full of shit.

Why do you think they won't release the names of the 60 companies who have supposedly pledged to stop buying airtime on his show? Why do they give numbers that they pulled out of thin air (to put it nicely), with Fox saying they are wildly inaccurate?

The burden of proof is on the one making the claim. This ragtag band of radicals have ZERO proof.

Zero proof = zero acceptance on my part, but you guys are free to come to your own conclusions.
Jeanette DeMain

That statement means I win you lose. Now if you can explain what difference who spends their ad dollars on Beck I'll be glad to listen. Just remember a dollar in the bank doesn't care who spent it.