cindy capitani

cindy capitani
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Rutherford, New Jersey,
Birthday
August 11
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wordsmith at a paragraph factory follow me on Twitter @cindycap

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Salon.com
Editor’s Pick
OCTOBER 5, 2009 5:14PM

Have you hugged a journalist today? It’s Newspaper Week!

Rate: 15 Flag

 So yes, you should find the nearest journalist and give her a great big bear hug and say “thanks for fighting the good fight.” And then go out and buy a newspaper – one of those harbingers of aged news still sold in every convenience store.

 C’mon now. Thank a journo, buy a paper. Just for this week. Then you can go back to simultaneously ignoring and bashing us.

Curious thing about the print product. Yes, sometimes it’s just yesterday’s news. But without the people behind it, there couldn’t be that breaking blog, whose author, more often than not, got the info from a newspaper website.

Yeah. We’re doing this all wrong, we newspapers. Giving the milk away and all that. But we’ll figure it out.

An even more curious thing about the print product: it makes all the money! The survival of journalism -- so far -- depends on print advertising for its revenue stream; web ads don’t even cover the cost of maintaining an oft-updated, interactive multimedia site. And that’s what the public demands: hourly updates, interactivity and multimedia, all the time, without pause.

Give the people what they want; it’s the journalist’s way. That’s all journalists want – all media wants to deliver – what the people want. Give the people what they want in the format they desire.

Perhaps it’s too much of “give them what they want” and that’s the explanation for dancing and singing reality TV, and articles about celebrities and addiction and politicians who are sexually naughty.

People blame the media. But we’re just trying to please. And sell papers, which ups our numbers and gets us more advertising, so we can keep our websites afloat … yes, it’s come to that, us wanting to keep our websites afloat for you. Our websites are popular. And we so love being loved, even when we’re hated.

We know you don’t really want the printed edition, except on the subway, where 8 out of 10 people reading have an actual old-school newspaper in their hands... go figure.

We are a business after all, not at all like the media in Europe, where journalism is a nonprofit that stands in line for government handouts. We’re not NPR, brilliant as it is, tripping over itself for sponsors.

Absence of brilliance or not, we newspapers in the U.S. don’t have to cater to our sponsors, the reporters rehashing long monotone statements about the supposed glory of Chase Bank. There's an advertising-editorial line that daily newspapers have not crossed, a thick line that's still honored.

Perhaps there’s a place for nonprofit newspapers in the United States. Perhaps paid news reporters, passionate bloggers, citizen journalists and council meeting crazies can intersect at the crossroads of information dissemination, and profitability won’t matter. I think we can all get along, can share … but it’s the money card that trips me.

But for now, just for this week – National Newspaper Week – put aside the vitriol -- and indifference -- and hug a journalist. And buy a paper. And I’ll stop thinking about the money card and print versus web, and giving you what you want versus what you need.

I know if you’re reading this – and have read this far – it’s because you’re a reader more so than a reality TV watcher. Though I suppose newspapers  are at times a readers' form of reality television …

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Comments

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What? There are still newspapers? Who knew?
I read a hard-copy newspaper every day. I enjoy doing it while having dinner. (Nancy has got to watch the soaps she tivo'd while at work.)

But Cindy...although the "in-depth" is there...the "up to the minute" just ain't.

The News Hour tonight will have both those things...and the New York Times (no less) will update me with emails if anything important breaks.

We have met the enemy...etc, etc, etc.
I once worked for the Hartford Courant. The feel of the newspaper has lost its allure; the 24 hour news cycle has transcended daily print media.
chuck, i'm weeping. i'm not feeling hugged here!
frank please keep reading - we need you. i know what you mean about the cycle -- but there's the opinion page, analysis and features. the allure of the soaps ... i'm in awe of anyone who knows how to use tivo actually, for whatever purpose ...
I'd hug you in a NY minute if you were here. I must have my daily news print. Gotta have it. I get a super deal so I pick it up off the drive way every morning. I can't imagine a morning without it. They'll have to pry the printed news from my cold dead hands.
big hug for my favorite "journo"!
finally some hugs! thank you chuck. and Trig. It's been a trying a day and no one -- shocking -- no one knows it's national newspaper week.

Michael, can you please be the newspaper PR person? re: above: no one even knows it's national newspaper week!! i was expecting a parade...
"And we so love being loved, even when we’re hated..." Love and hugs to you. I am still a print gal myself.
thanks trilogy -- i'm not all about print. but i do recognize its value. and, i respond to its ads over web ads ... i love my 2 local newspapers actually and do read them in the printed format every week.
Great post and very true. I honestly can't remember when the last time was that I purchased a newspaper. Damn I have trouble picking up a book now since I join OS..
Here is a huge {{{HUG}}} for you..
thanks fireyes and sheep -- need all those hugs. both of you -- check out your local paper -- not likely you'll be disappointed. And, you'll probably find a place to have dinner or a coupon for breakfast.
tv? what's that?

and don't even get me started about reality...
I would if I could, but I don't know any. They've all taken the buy-out.

Seriously, we're lucky in Boston. Two dailies, an alternative weekly, a number of free dailies that are like mini-USA Todays.
By the way, the most famous of the regular hard copy newspaper readers was Tony Soprano. He retrieved his Star Ledger from his driveway at the beginning of every episode.
The Star Ledger. Good paper. The Philly Enquirer is very good, but who has the time to read 50 pages? If I took a train to work maybe. I get my news online. Its current.
I don't understand why people are so weepy about papers in the first place. I bet a lot more writers are employed then ever before, they just do it in different venues. It's like the end of the LP, going to the CD, then downloads. Mediums change. The craft remains. Besides, who's the first to complain about the logging industry but writers. One of the chief reasons they cut down trees. How many trees does it take to print 50,000 papers? Or the scores of books put out every year in ever increasing number? A novels is hard to read electronically. The news isn't. Why not complain about the loss of the telegraph? The typewriter? Shit evolves, hon.
I have tremendous respect for most journalist.

My daughter got her degree in journalism from NYU. It only cost $200,000. She writes now and tutors part-time and is going for her Masters. Can I hug her?
too much reality isn't good bri, you're right!

well con, it could be a lot less a few years from now. but some will survive.

You're so right Frank -- Sopranos gave papers a regular endorsement!

Good points Norville, but no one is really making too much of a living from non-print -- yet. The revenue stream's not there -- yet. We're still in the midst I suppose.

Duaneart, that's so awesome! NYU -- such a great school, what a fantastic experience she must've had. Will take awhile for her to earn the tuition money back, but hey, it's a good degree to have, if you're in the field in not. I bet you give her lots of hugs!
Late to the party, as usual these days. Funny -- when I was actually on the job I can't ever remember being late for an assignment. Well, except for the accident that time, but....

I'd have to disagree about the existence of a thick line between advertising and editorial. Maybe once upon a time, there were publishers/owners willing to take on the business community that paid the bills, but I haven't seen much evidence of it lately.

And don't get me started on reportorial standards or what I think of J-schools.

That said, I don't believe print is going to disappear anytime soon, although there's going to be a painful shakeout. (It's not the first time that's happened either.)

So, yeah, I'll give the craft a giant hug of encouragement. But not the reporters -- I never did like getting that close to my colleagues....

Rated
First, a great big hug ... Oooh, that was fun!
Second, a major point about newspapers: they provide a meeting place for the community like no other media. They pull together all sorts of news in one package, instead of forcing you to try to find it all over the Web, which is what the digital world does. Papers provide a variety of opinions from veteran observers, and also allow the community members to speak their minds -- again, all in one place.
Newspapers should be considered the main source, the jumping-off point for the digital world, rather than relics of the past. I think the problem is more the craving for instant gratification than it is the presumed lack of value of newspapers.
But then, newspapers were how I made my living, until my position got eliminated. Then I sold cell phones -- and got a not-very-pleasing introduction to the world of gadgets and the people who crave them.
I have a good friend who used to drive me nuts when I was selling the phones. He had a zillion questions about everything he could think of, but it all centered around whether he'd be happy with the phone because -- as I came to realize much later, after I left cell-selling -- because he had to have the latest and the greatest gadget. Now he drives his cell-phone provider crazy, constantly complaining about this thing or that and constantly being upgraded. But he's happy, and even happier to talk about it.
I don't think my friend is the exception here -- I think he's the rule. It's not the message, it's the medium. The message is secondary, I'm afraid. And that's sad.
choreville, i don't think even kelly ripa considers herself a journalist. by all means, hug her. she looks like she can use it.

thanks bristolkid. sorry to hear your position was eliminated. i think you're right about the medium over message. but, think print has a few more good years left. i think selling cell phone would be a horrible way to make a living, tho it's a living.