RadioShack Deal Dies as Company Won't Disclose Zip Code
FORT WORTH, Texas. A rumored acquisition of RadioShack Corporation (RSHL:NYSE) sent the company's stock higher on Friday, but the suitor walked away from the deal over the weekend when the consumer electronics company refused to disclose its zip code.
"Can I interest you in a remote-controlled drag racer with toothbrush?"
"Radio Shack can't have it both ways," said Judith Crowley of Cowen, Phillips, an investment bank that was prepared to finance the transaction. "If you buy a D battery from them they have to know your zip code--if you want to use the ladies' room they ask your zip code."

"You don't have to be a geek to work here, but it helps."
Radio Shack officials defended their reticence. "If we give out our zip code to every Tom, Dick and Harry, pretty soon people will start coming in all the time," said COO Malcolm Natanel. "That's going to cut into our employees' ability to goof around with our remote controlled drag racers, a benefit we offer because it's cheaper than health insurance."
RadioShack is, according to the company's website, one of the nation's most trusted consumer electronics specialty retailers, and it uses that trust to persuade millions of cash-paying customers at the company's 1,300 dealer outlets to give up their zip code as a condition to buying its products. "For years there's been speculation that the company's sales associates use it as a way to find women, but that's an urban myth, like albino alligators in sewers," said industry analyst Tony Sopson of Mercer Securities in Atlanta. "Has anyone ever seen a Radio Shack employee leaving work with a woman?"

"It comes with a built-in Lava Lamp, but batteries aren't included."
Company officials would not rule out a possible sale in the best interests of shareholders. "Radio Shack will continue to explore strategic options," said Niles Davis, a spokesperson. "What we won't put up with is somebody asking a bunch of nosy questions."


Salon.com
Comments
R
No charge for the extra two digits.
76102-1964
And the comments are just as funny.
Seeing there's no Open.Onion.com, may as well post here...
(pardon my demeanor, stomach flu)
I suspect it merely has to do with determining how far people are traveling to get there, so as to source out locations for new stores...
OR, and just as likely, they're indexing your purchasing habits with your postal code and selling that database with companies that use that information to see if they can send you relevant junk mail.
It's a beautiful world.
1234 Main Street, City where you used to live at one time way back when -- followed by a zip code from way back when. This works too.
Finally, if a customer refused to provide an address and zipcode, there is a way for the cashier to go around that. If he or she does not know, ask for the manager.
Aside: I wonder how many people give them 967-5309 if they ask for a phone number.
The last time I went to a Radio Shack, I left very bummed, for the store, the economy, and the way things are going in general. The clerk who helped me was a laid-off 35-year-experienced IT systems analyst, who after not able to find work in his field, ended up working at the mall-bound Radio Shack.
I'd be in hiding too if I ran a junkshop.