Ah, Georgi vodka really had me going this morning. No, I wasn't in the midst of a hangover, but I did see their new ad on the back of some buses, and for a second I thought they were trying to move upmarket, leaving the Banker's Clubs and likeminded plastic bottle brands to wallow at the bottom of the food chain. The text read something like, "Premium, 4 Times Distilled Vodka." Sounds classy, no? Even the font and colour scheme were rather nice.
But what I saw next did away with that fleeting illusion: to the right of the text was a picture of a woman's, umm...rump, with "Georgi" written across her white bathing suit bottom. It was positively blush-inducing! I bet every single bus driver driving behind those Georgi buses was beet red. I would not be surprised to find out that Georgi was a contributing factor in more than a few accidents today. If that happens, a slightly less risqué version of the ad might be in order, like "Georgi" written across the rump of some velour sweatpants.