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Dave Cullen

Dave Cullen
Location
New York, New York, USA
Birthday
June 03
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Author/Journalist
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Written for NY Times, W Post, Slate, Salon, Daily Beast. Publisher Twelve (Hachette)
Bio
An expanded paperback edition of my book COLUMBINE came out March 1, 2010. Links to the book and my bio below: http://www.davecullen.com/columbine.htm

Editor’s Pick
MAY 12, 2009 5:03PM

Kindle finally gets it right--Is that good?

Rate: 15 Flag

Ever since I saw the first Kindle, I've had one big complaint: the screen is way too small. It will never be widely adopted until the screen size approximates a book.

Problem solved.

KindleDX

Amazon announced the Kindle-DX, and the screen is as big as a book. (Though they don't have touchscreen keyboards yet, so they're wasting a lot of space, making the thing bigger than a book, but it's looking pretty good.) We have choices.

Unfortunately the price got even worse--up to  an outrageous $489 for the new model--but competition and mass production will drive that down in time.

But they're getting the textbook companies on board, which are so expensive that for college students, the economics work. And if they can get a few million people a year to adopt the technology that way, eventually the rest of us will all die off.

The NY Times story led with a puzzling statement:

Most electronic devices are getting smaller. The Kindle electronic book reader from Amazon.com is bucking the trend.

That seems like s gross exageration. The iphone is significantly bigger than most of the cellphones it displaced. Desktop monitors have been growing bigger and bigger for years--and that's the area we're talking about here: the device we use to read. Laptop makers are also coming out with much bigger models.

The truth is that size moves in both directions: We want the smallest possible size that gets the job done without waste, but we can't stand devices that are too small for the job at hand. (For example, hardly anyone wants to read a novel on an iphone, and few were even willing to read the web on a device smaller than that. That size proved just about right for the web and email, at least while we're on the go.)

I don't think the DX will ultimately prove the model that will go huge, but we're finally revving up to where ebooks are a reality. They are finally getting good enough, and they finally improving fast. (Compared to the previous decade of glacial change.)

The kindle does finally seem to be igniting things. It has proved, finally, that there is a sizable and growing audience for these things. And there are a lot of competing products coming out of the next year.

Ebooks are finally arriving. How quickly they will push out paper books, no one can really know. My prediction is that they eventually will, but it will be slow. Large numbers of people will never adopt them and will have to die off. And some will live on, like vinyl. (Though we're not THAT far away from vinyl. Will vinyl really live on forever? Paper has been around a lot longer, though, and I can't see it disappearing entirely--or even close in my lifetime.)

As an asthetic choice, I'm agnostic about the future of paper. For me, paper books are still something I like, but that's probably because I grew up with them. If most people 20 or 50 or 100 years from now feel more comfortable with an ebook, then I'm fine with that. I don't think there's an innate superiority of one just because of my upbringing.

The economic impact to our profession, though, could be huge. I'm conflicted over whether ebooks are a good thing for the short- and medium-run. Long-term, I think they're great. If you can take out about 2/3 of the cost of the book, that's amazing.

(Currently, half the cover price goes to the bookseller, though in reality, the big sellers now discount that and give it back to the consumer already. But with ebooks, their cost of operations is much less. There is also no cost to print the book, ship it--often multiple times: to wholesaler, to bookstore--warehouse it. A huge cost to the industry now is returns, with about 1/3 of books being returned. The publisher has to eat the cost of producing these, and pay to ship/warehouse them the first time, and then charged again to process the return. It's a huge cost plowed back into the cost structure of every book. With ebooks, it disappears.)

Today, the average harcover sells for about $26, but the publisher only gets $1 of that in profit, if lucky, and the writer gets $4. (I'm not sure what the publisher gets to cover costs of creating and marketing.) With a $10 ebook, the seller gets $2, the writer can still get $4 and that leaves $4 for the publisher to create the book (editing, proofing, marketing, etc.) and their profit.

The actual share each party gets is sort of up for grabs at the moment, though writers aren't going to get the $4. I'm not sure it will end up that way, though. Will writers still get what they do now? I need to check my contract on what I get on a kindle. I'm pretty sure it's much less than on a hardcover, where the writer makes most of our money, but more than on a paperback. Will that make us come out even?

In theory, though, there is dramatically less waste, so readers can get much cheaper books, without writers or publisher having to suffer.

Significantly cheaper books are a very good thing. Hardcovers are ridiculously overpriced in today's entertainment market. Our industry and our art form will be much healthier with a much cheaper product. Over time, we will hopefully find many more people willing to buy books.

But once again, we sort of got rushed into the ebook agreements, with no one knowing how it would end up. When the rules get rewritten, they tend to stay that way for decades, even if the rewrites were arbitrary and/or unintenional. Writers could come out with a smaller share of the pie, and that could be disastrous, since most of us already unable to support ourselves writing.

For a long time, I've also thought that the end of the hardback/paperback distinction will be great. More than half the population feels they can't afford hardcovers, and waits for the paperback. It seems like professional suicide for our industry to kee all the hot books away from all these people for a year or more--until they are much less interested. What a stupid approach. I understand that we are trying to bilk much more money from the people who will pay more for a year, but it's making books less relevant and desirable in a world that is already losing interest in books. Shouldn't we be winning them back by tempting them with the hottest new books that they want from Day One?

In the long run, that seems much better for the health of books. And ebooks may well be the answer. There is no distinction: a book just comes out day one, and you get it for $9.99.

Here's a hitch, though. Currently, most books that come out in hardcover get two chances at the market: one in hardcover, and a sort of rerelease a year later, with a new marketing campaign (and book tour, etc. for the big ones). It's like a few decades ago, when movies had multiple runs at the box office. It would be rereleased months later and then years later. You get multiple times to build up sales. Also, books that stumbled for whatever reason the first time, get a second shot in paperback. Some break out that second time.

In the long run, maybe that's fine. If every book only gets on shot, we'll have half as many new releases, so there will be more shelf space, media space, etc., for each on the first time. But it's that changeover process that's a killer. I'd hate to invest several years working on a book, hoping to recoup some of that when the book comes out, and then have half of that disappear because there is only one issue of the book instead of two.

Assuming the ebook becomes relevant slowly, though, this will be a gradual process.

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I want one- not for that price, but I want one. I envy the kids in future years who won't have to be lugging around 10 tons of text books.
Me too.

It's way too much right money right now, but I do want one.

We'll see what Sony and Plastic Logic come out with.

This will evolve fast.
Oh, and Apple. Apple could be huge in this market.
I am already attached to my iPod, add a decent (readable) text capability and I literally wouldn't go anywhere without it.
I can see that it works for college students who are already shamelessly exploited by the textbook interests.

however, I'm an avid reader, but for me reading is free, Free, FREE!

Our family routinely has 10 or 20 books checked out from the local library. I read tons of news online. My mom gives me books that she picks up for free from her stint with "Friends of the Library".

And like me, I'm guessing there are tons of people who won't pay $500 plus $10 per book to do something that can be done for FREE!

In fact, it seems to me that the 20-somethings simultaneously wine about the lack of economic opportunity available to them, while at the same time paying tons of money for electronic gadgets that essentially do for a lot of money, what I accomplish for next to nothing.
i've only had my ipod about two months, but i'm also already attached for life.

i had an issue with my email download the other day while on the road for a few hours, and it drove me NUTS. (partly because reading emails was supposed to be a diversion and use of time while i sat in a waiting room.)

and when i went four days in dublin and london where email downloads were pricy (i guess--i never found out how much yet), and i had to wait UNTIL NIGHTTIME to get back to my hotel room to check email i could barely stand it. sometimes i shelled out the unknown amount of money and just downloaded to my phone.

i swore i would not be one of those people, but i am. and i love it.

i'm not sure how ebooks will affect me, because they're not instant new info like that. but it will be nice to always have a book around.

i have a feeling that the most popular ebooks will eventually not be on a stand-alone reader, but on a medium-sized device that will do all sorts of things. we'll always or usually have it with us, so when we get stuck in a line or waiting for someone/thing we'll have access to email, the latest articles, or a good book.

that's nice. really freaking nice.
fins, i think what they/we are paying for is convenience.

books are free in a library, but the time and energy to access them--and the wait to get them when they are available--is not.

that may sound like a small thing, but for people raised in this environment, it is a huge thing.
I got the second gen kindle a month or so ago. I love it. You can bookmark, highlight, look up words, there are six fonts sizes.

The text-to-speech function is a joke, though. They implied I could go to having a book read to me in the car - like books on tape - but the robotic quality of the voice is offputting.

All in all, I love the kindle.

The new one, which they say was created partly in responses to those reading newspapers, is just too big - defeats the purpose of having a kindle for me.
Yeah, but Dave what would you have been doing for the past six weeks? Signing people's kindles? And what about that feeling that must have been great when you saw the first edition of your book and held it in your hand? There is something wonderful about a book. Or going to someone's home for the first time and checking out what they have on their shelves. Peeking at someone's kindle just isn't the same.

Computers are different. Newspapers and magazines were always largely transient, read it and dump it. And there are few people who are nostalgic for their typewriters.

That said, as soon as the price drops to $100 I'll buy one.

BTW, now that you've been using it for a while now, how do you like that iphone? Oh, and welcome home !
I think this will revolutionize book buying Dave. It will be sad to see less books on shelves, but it will save a lot of paper and therefore trees. I think eventually everyone will have one for their kids and they'll become as mandatory as laptops at College campuses.
Rated
connie, glad you're liking it. i think it's like laptops: some people want them tiny and will deal with the small size, some insist on bigger.

but what we need to get to something soon is like the iphone: embedded keyboard so the screen takes up the full space, no space wasted. that's key.

ablonde, we'll definitely leave some things behind. sitting here now, i hate the idea of my bookshelves disappearing. but like Blue, i'm also concerned about the forests that are disappearing so that we can fill up all those shelves.

i'm not sure what the world will look like, but i think i'll be fine with it once we get there.

to me, the most important thing is making it easier, cheaper and more desirable for people to read. whatever gets them there, that's a good thing. and in time, i think these devices will improve that.
I can see where it would be useful to have a whole library of manuals on hand, on site, on some kind of device like this, but it seems mighty fragile at this point in time. I like the semester's-worth-of-books idea, but could the device be made teenager-proof? And the $500 price point smarts, too -- why not press my ancient neon clamshell iBook into service reading PDFs?

Are these files PDFs? Can I download and read Kindle books/texts on my MacBook?

It's not as incomprehensible as, say, a Jet Ski (why would anyone want one?) but it's one that road -- a weird device.
I do want one. But not at that price. Yikes.

I still like the feel and smell and everything of a good book in my bare hands, I have to say. But it would be easier to move, without the 50 or 60 boxes of books.
This piece of hardware does nothing for me. This would add no value to my reading experience regardless of the price.

I'm not being a luddite, I just enjoy the tvisual and tactile pleasures of reading different typefaces and turning the pages.
I think the kindle will have to be multi-dimensional to replace the book entirely... people are already too accustomed to every device doing many tasks.

Still, I can't imagine a world without books and would love to see a cost-effective way to recycle something to give us Green books.

Btw, is it heavier than a regular paperback? And wow, if you can rezise the print, that's very cool, baby boomer-wise.
I remember my college days, and there's just no way the current generation of e-book reader could replace plain old text books.

1) Text books cost a fortune, but you also had the option to buy used either from the campus bookstore directly, or from a fellow student. You could then sell the book back at the end of the semester.

2) I usually had 2-3 books open at a time, if not more, when doing heavy research. The awkward bookmarking system can't compete with the ease of just have those books laid out on the desk around me, open to the page I needed. The benefit of not carrying heavy books is by far out-weighed by the need to work quickly and efficiently.

3) You can't mark up an e-book with the speed and ease of using a pen and a regular old book. Again, for many scholars, that's a deal breaker.

In any case, until the Amazon becomes more open source friendly (I hate DRM, and so do many consumers), and the Kindle supports color e-ink, I'm out.
How would this work with regard to libraries? Would you be able to electronically "check out" a book on your Kindle?
My tech writing grad students have been examining uses of Kindle for textbooks, corporate training etc. and have found it to be an economical solution to expensive textbooks and hefty manuals requiring frequent updates.
The Kindle will never replace a real book for me. I love the smell ,the feel, and ability to pass them on to a friend. Some smell old, some smell new, some just stink.( Content not the book itself) Of course the Kindle would free up some space in my home. Some books cannot be ever thrown out or passed on. Like Trout Fishing in America, Even Cowboys Get The Blues, Steal This Book, Helter Skelter, The Red Dragon, Silence of the Lambs, and any older Stephen King novel, especially The Stand. Maybe I will reconsider but I doubt it.
PS I forgot the Electric Koolaid Acid Test
Thanks for this post and your commentary. I'm glad to hear the screen is bigger. This technology is also going to revolutionize the school textbook business too. It becomes easier and easier to "rent" an online text for the length of a course, and then campus bookstores will change dramatically too.
rated
I am so torn on this. I love love love the idea of the Kindle....having all of those books with you wherever....having the ability to read a review, say, hmmmm I have to remember to get that one and boom! Having it. A reader's dream....and getting to help out in a huge way with the environmental issues--not just in terms of book production, but bookshelves and space issues, yadda yadda.... (just how with appletv you can have your film library without having all of those DVDs produced and to store) yet....yet

BOOKS. Browsing a bookstore. The covers. The smell. The specific sense memory feel of certain books. The way they look on a bookshelf like old friends. Seeing my younger self's handwriting in a margin.

I think I'll have a Kindle in not that distant a future, but I do not think I'll ever be able to give up books. I frankly don't want to.

And yes, while I am a very frequent flyer at itunes...I still buy vinyl.
I seem to have gone in the opposite direction, size-wise. I was an early adopter of the K1, and loved it. Then the Kindle app for iPhone/ iPod Touch came out. Haven't picked up my K1 since. I have no desire to carry around a humongous DX.

p.s. I read Columbine on the Touch - GREAT book!
I can't imagine a world without books. But I think I am part of a huge generation, that includes many different generations, that is comfortable with technology but still might be a little clueless about how it works.
I love the essential optimism that says we can go green and still enjoy amazing technological advances via personal devices.

But I love books, and the tactile, and clutter, and yard/tag sales, so I will never be streamlined.
Although my partner and I, upon getting a GPS (needed for his job) IMMEDIATELY discovered we could scour the paper for yard sales, plug ten addresses into the GPS and voila! off we go!
To buy more books and records of course!
Love this post. The subject fascinates me. Ever since I saw a demonstration of that reader that flashes one word at a time on your screen – at a changeable pace of your choosing – enabling you to eventually read more, and faster, all without eye fatigue. Cool stuff, but pretty far off.

For me, as long as the Kindle (and other devices) fill the need for people to have something enjoyable to do while using beds, bathtubs and beaches (and yes, even toilets) it’s a go. I think most of the devices will need a few more generations/changes before sales pick up. But I’m with you; I think this is definitely happening, as with most all other digital evolutions. And there’ll be peripherals for most any need, e.g. mark-ups, etc. The transition times, though, are the tough part.
Ah yes, all the problems of computers and books, none of the benefits. I'll be running out to get one right now!
I want my morning newspaper. No matter how easy it becomes to read the same news online, I want the paper; I want the ritual.

I want my books. I want to line them up in antique library boxes, the kind with glass drop-down doors to protect them from dust. I want the musty scent of old books when I lift one from its shelf. No matter that it's so easy to download an e-book, to store a hundred of them in a device I can drop into a weekend bag... No matter. I want my books.
I don't think anyone is going to take away physical books from us. Some of us will keep them for life. I can't really predict what I'll be reading on in ten years, but I predict that a lot of young people will make the switch and never go back.

As mainstream entities, physical books will probably die off with those of us reading now.

Lots of us love the smell, feel, etc., because they've been parts of our lives. I'm sure ancient Sumarians and Egyptians were horrified by the idea of ever getting rid of parchment. (The anticipation in the unscrowling, the smell of fresh papyrus, the hand-etching of each tiny stylus . . . ) Another generation will not see the magic, and that's OK by me.

The format of the presentation has changed many times since Homer, but the storytellers and the stories have lived on. Any device that brings them to more people, I'm all for it.
I will miss the secondary losses when books are replaced by digital.

Bookstore dates, where you and your date roam the aisles, checking out each others' picks and lugging piles to the coffee bar to peruse at length, look at the pictures and choose a few to buy.

Bookshelves that show off what you've read, or want to read in the future, or show a range of interests, like my collection of organic gardening books and East Asian cooking books. Or my shrine to sailing, a block of old, moldy books that got sunk once and still smell of salt water. These are not just storage, but communications to our visitors, and mirrors of our lives.

What about used books with other people's notes scribbled in the margins so that you get to see what they saw in the book, and it's that much better when you read it along with this mystery person.

Will bookstores and libraries just disappear? Will used bookstores take over the same role, run by old hippies and moms and pops? I guess I'm one of those folks who have to die off, though honestly, I'd love a Kindle. I just don't want to let the other, richer experience go away.
arde, very good point about our bookshelves communicating about us.

first thing i do when set loose in someone's house is check out their books and CDs. (it used to be CDs first, now it's books first. i guess that's the mellowing of me.)

same thing on facebook or any of those sites, BTW: first i look at their taste in pop art/culture, then i read what they have to say about themselves. i find the art choices far more reliable.

(and i move on immediately when they say something like "too many to mention." i want to respond, "you didn't grasp the question.")

damn, i answered my own question. i was about to ask how college students do it now. i was thinking maybe they say, "what's on your ipod" and grab it and have a look. maybe, but they also post it on their facebook pages.

just about every social net site asks those same items: favorite books, tv, music and film--the most relevant art forms of our day.

funny how we always find a way to communicate the important stuff. every new technology requires a new means to perform the dance, but we always find a way.
And for another twist:

http://www.nytimes.com/2009/05/12/technology/internet/12digital.html?em

The napster issue as it relates to e-books.
rwnutjob - the new Kindle DX was designed with newspapers in mind. You can subscribe to a variety of major newspapers, and they automatically download to your Kindle as they are released. That is a feature available right now.

The problem is - they may or may not support ads the way traditional newspapers do. Further hampering the newspaper industry is the fact that Amazon keeps most of the profits from the sale of e-newspapers for themselves. So, at the moment, the Kindle is not poised to save the newspapers from financial ruin.
I think books will have a shot at rerelease electronically - think about DVDs, with all their extras, bloopers, interviews, and commentary. I'm sure with a little imagination, there are many cool features that could be added to books - art, pictures, subtext, news clips, music, sound effects, some sort of interactivity for mysteries/thrillers, games or quizzes for light summer reading or kid lit... Interesting to think about all the possibilities. Of course, some of these things would change entirely the solitary, imaginative pleasure of paper and print in your hands, which makes me sad. But as you said, this is probably because I grew up that way.
I don't think the price will be all that bad for a lot of people. If you can save $15 on a book, then after 33 books the new Kindle has paid for itself. I know people who read more than one book per week.

The Kindle also addresses one problem with books: storage. I am currently in the process of getting rid of around 100 books so as to make room for those that are stacked on the floors of various rooms. In fact I stopped buying books for that reason -- I don't have any place for them right now.

However -- I did purchase the Kindle version of your Columbine book and am reading it on my iPhone -- with the free Kindle software. And frankly, that's not a bad experience.

One current advantage of the Kindle over the iPhone is that the Kindle can handle electronic versions of newspapers and magazines. I suppose that could change in the future.

Also, I wonder if electronic books might solve another problem: books going out of print. Ten years from now someone might want to purchase a copy of your book. If it's out of print, then he's out of luck, unless he can find a used copy. But why would an electronic book ever go out of print? The book could be available 10, 20, 30 years from now, and theoretically you could continue to receive revenue from electronic "new book" sales on into the indefinite future, with revenue limited only by the number of people who want to purchase the book.

I agree completely that electronic books can't compete with paper books as far as the tactile experience. But imagine a future in which you have every book you've ever purchased on your Kindle (or future version of a Kindle), and you could do a global text search on the entire library. Imagine being able to have multiple books open on a reading device through tabs, just like we have with web browsers. Imagine being able to connect a reading device to your computer, highlighting text throughout many books, magazines, newspapers, and web sites, and then being able to incorporate that text into a thesis, complete with automatically generated footnotes.

While electronic books will never replace the "family Bible" and other paper books, having everything else in an electronic format in one place does have some huge advantages.
You're concerned about your bookshelves disappearing? Heck, I would do a happy little dance if I had all that space free!

Kindle still too expensive for me. I really want one though. I get sick of reading at my desk.
mish: you might want to revisit that math. your "If you can save $15 on a book . . ." seems way off.

Amazon sells bestselling kindles for $10 and most hardcovers for about $15. (And other kindles go for $15-16).

And most people buy paperbacks, which greatly outsell hardcovers. (But maybe Kindle drops the price for older books. Do they? I'm not sure.)

The Amazon Top 25 is here:
http://www.amazon.com/gp/bestsellers/books/ref=sv_b_3

The top 10 range in price from $8.24 to $16.53. The average price is about $12.50. You have to add shipping, except that it's free when you spend $25 at a time, which I would think anyone buying a book a week would take advantage of.

So the average savings per Kindle is a lot lower than $15.

It's going to be a slow return on investment, except for college students, who pay really expensive prices for books each semester: hence Amazon targeting that market.
More generally, I think cost is a huge factor for most of the public, as it seems on this thread.

There are some people out there who read/buy a book a week, and they can justify the cost more quickly than most. But that's a very small market segment. For the Kindle to go mass market, it needs to be a fraction of that price.

And personally, I'm more interested in the people who do NOT buy a lot of books now. I'm hoping, over time, for ebooks to draw in more readers. If they're not buying books now, they're definitely not going to buy a gizmo for hundreds of dollars to get started.
I love me some Kindle...but I still like the smaller one better.
I guess I want both. And since both are available, why not?
I would never trust that my Kindle books could possibly be safe if, say, the grid went down.
And yet I have had to protect my books from all sorts of weather.
Thanks for this. It was informative and forward thinking. I was curious about the bigger implications and you explained them well.

Myself, I just see the day where, when I move again, I won't have 35 2-ton boxes loaded with books.