Operation eBook drop began when Ed offered to email a soldier all 13 of his ebooks, for free. The soldier gratefully accepted. Following the chance encounter with the soldier, Ed, himself an Army veteran, queried other indie authors, asking if they too would be willing to offer their ebooks for free to troops deployed overseas.
Collaborating with Mark Coker of Smashwords, Ed and some of the authors started using Smashwords as the platform for distributing the ebooks to soldiers. Using the Smashwords Coupon Generator feature, authors are emailing 100%-off coupons to the soldiers.
With this service, deployed service members can register at Operation eBook to receive free eBooks.