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DktrShe

DktrShe
Location
Boston, Massachusetts,
Bio
Witty academic, writer, performer, proud Feminist (and she can cook)

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SEPTEMBER 18, 2009 5:38PM

"You've Got to Hide Your Breast Away:" The Nursing Debate

Rate: 18 Flag

CNN's Campbell Brown recently reported on a story about a Cincinatti mother who lost her job at a Totes/Isotoner warehouse after taking unscheduled breaks to pump milk for her infant.  Initially, the mom, LaNisa Allen, had been given permission to pump in a warehouse bathroom during a specified 15 minute period.  Allen was fired when she began leaving her workstation early, with coverage from a supervisor, to pump earlier in the day to alleviate pain and other issues that arise when breast milk accrues in new mothers' breasts.  Though Allen sued and took her case to the Supreme Court, the court ruled in favor of Totes/Isotoner, arguing that it was a matter of unauthorized breaks, not discrimination.

http://campbellbrown.blogs.cnn.com/2009/09/17/mom-breastfeeding-cost-me-my-job/#more-1486

This isn't the first time that the breastfeeding debate has reared its areola. Facebook jumped on the milk wagon when it attempted to ban or obscure posted photos of women breastfeeding.  Like the perky twins themselves, this is an issue that just refuses to lie down. Why should it? 

In the case of Allen, she noted watching employes leave their workstations to go smoke, presumably, unauthorized, and figured she could do the same. To follow this logic; it's permissible to create designated spaces and sanction time to people interested in taking their lives, but the giving of life should happen, apparently, behind closed doors, prefably in a window-less panic room....at night...in a ghost town...on Mars.

But more importantly, what do people think is really going on in the course of doling out a bit of liquid lunch to the newborn?  All of my friends who partake in the "dirty" deed do so, usually, absconced in some Alpaca-like wrap or shawl or Snuggie type slankety thing that is just no arms short of a Birka.  If anything is worrisome about this scenario it's that the baby might think she's wound up back in the womb from being so carefully enveloped in natural fibers.

Maybe people think that breastfeeding is some kind of gateway drug of public spectacle: shaving in coin fountains, waxing your legs on the subway, inappropriate shouting in the midst of a Presidential address, or clipping your toenails at the office. ("I wonder what's taking Gene from accounting so long with those reports? Oh, that's right, it's Wednesday: toenail clipping day.")

As a country, we've witnessed so many horrifying spectacles of shame, degredation, loss, and trauma within our own borders. Not the least of which is the human body doing the things the human body was engineered to do, thankfully so or else none of us would be here and health care reform would be the least of our worries. The shameful part of breastfeeding is treating it as a shameful act, something that is perverse instead of natural and necessary.  So, go ahead, I dare you, take a peek at one, leetle, eety, bitty life-afirming, life-giving nipple on your bus ride home tonight. What's the worst that could happen? Oh right, you might actually smile. 

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Nobody points out that the baby isn't embarrassed about being breast fed either.

And I sure don't mind it either.

To be honest, I have always been fine with seeing a babe breast feeding especially when her breast is exposed, yet it wasn't until the past few years that I came to appreciate being able to see some boobage of a very pregnant babe. After all, they are even bigger than before the pregnancy, and her body may not return to where it was after the baby is born.
I saw someone breast feeding in public today and this young mother was making no effort at all to be discreet. She seemed to be enjoying the attention. But no one dared say anything, including the owners of the restaurant, since another such individual won a lawsuit against a retail store recently for doing something very similar. I don't care if people breastfeed in public, but whatever happened to a little modesty?
I saw someone breast feeding in public today and this young mother was making no effort at all to be discreet. She seemed to be enjoying the attention. But no one dared say anything, including the owners of the restaurant, since another such individual won a lawsuit against a retail store recently for doing something very similar. I don't care if people breastfeed in public, but whatever happened to a little modesty?
This is one of the puritanical whacky phenoms that I just don't get. How to explain the American phobia and messed up ideas that people have. While in Europe once I was asked to explain why Americans didn't have seat belt laws (at the time we had none). The only thing I could thing to say; we believe in freedom. Even the freedom to kill ourselves. And truly that explains a lot. We are more comfortable regulating the ingredients in dog food than we are in most anything that has to do with human safety and welfare.

I breast fed my 2nd child. Sometimes I was in public; always I was discreet. Sometimes I would get stares but thankfully no one ever made me feel as if I were doing something that should be banned. I guess people are more vocal now than they used to be about not wanting to witness this beautiful act. As I am part she-bear it is probably good that no one ever questioned when and where I should have breast feeding. (Except maybe my husband who quickly learned that mother knows best and Isaac's needs were more important than anyone else's sensibilities.)

Great post!
dear god, enough of this stupid debate! with every other woman getting breast implants and then displaying those boobs with very scantily clothing, every tv show, fashion ad, commercial, sitcom displaying nothing but freakin breasts, we are showing breasts constantly! and alot of it! but gasp! gasp! expose a little bit of breast to feed a baby for god's sake, oh my god, call the police, indecent exposure! so it's ok for women to walk around half naked to expose their bags of silicone because that's for the pleasure of men, but then it's shameful when it comes to feeding our children? grow up americans, you're a bunch of immature children!!!!!!!!!!!
When my oldest was born in 1967, her pediatrician had a "nursing room".....it was a dark closet with a bench.
I was so proud of my baby and proud of myself and the LaLeche League but obviously that made me a very bad person because I couldn't nurse her with the "regular" patients.
As the father of 2 breast fed children--
Awwwww the reason I'm commenting is the incongruity of my post from yesterday. While I agree totally with your point, sometimes we just have to have a sense of humor. The post is about when I sold newspaper advertising and sold ads to a lactation consultant--business name was Latch-On Services. Here's the link:
http://opensalon.com/blog/just-walt/2009/09/18/latch_on_services--sometimes_what_you_say_really_sucks
I am modest. I do not want to see anyone naked (in public) unless I undress them myself.

However, this is ridiculous. Breastfeeding should not be condemned. I can't believe that at the very LEAST that it wasn't even "tolerated." I can understand that some people feel uncomfortable about it- they just do- but imagine how mothers feel when there boobs ache and their babies are hungry?

I can't think of anything more natural.
Pat A: Now, there is an idea. A special room to give a mother privacy, that is wonderful, if a mother wants privacy. However, I wouldn't think that a mother should be made to feel as you did, hidden away.
This issue, of course, is nothing about feeding children and ALL about sexual modesty. Look at the turmoil over the Janet Jackson triviality at the Super Bowl a few years ago. And now women are shocked...SHOCKED...to discover that many people have their little sensibilities offended by partially--or fully--bare breasts being shown off in public by breastfeeding women. Are we a STUPID society or what.

And, by the way, we constitute the SAME society that, in some states, designated men who are found to be urinating behind a tree along a roadside as sex offenders!! Excuse me!! And many people think THAT is just OK. There are now literally a number of American men who are required to register as sex offenders--with all that entails in today's pervert-paranoid society--for the rest of their lives because they were discovered peeing by the side of the road. It is appalling & disgusting.

I don't care about these little anecdotes about breastfeeding women in shopping malls and workplace bathrooms. Those are highly localized incidents and the stupid people dealing with them will likely make stupid decisions and we can all read about it in the news & ridicule their stupidity.
This is great. We need to get over the "breastfeeding is dirty" attitude in this society. It's ridiculous.

At the same time, ladies, it's respectful to be a little discreet...
This is one of those things which just amaze me. Boobs are used to sell everything, are on magazine covers and women can walk around in peek-a-boo blouses often with nothing underneath. Still, as a country we freak when a woman uses her boobs for their intended purpose. Bill Maher likened breast feeding to masterbation yet we liberals still consider him one of our own. The hypocrisy is amazing.
For me the issue has nothing to do with modesty or sexuality. I'm not uncomfortable with a glimpse of nipple here or there or whipping your tits out 'cause it's Tuesday. However, and I can't really tell you why because I don't know, I find breast feeding creepy to watch. I have ABSOLUTELY NO maternal instincts for human children and pregnant women always remind me of the movie alien. I realize that this is a totally unpopular take on the purported beauty of reproduction, but it's mine and I'm entitled to it. So, when I go out to dinner at a restaurant I think it's my right not to have to watch a ritual that I don't find entertaining or endearing. I'm paying to be there too. I'm there to have a nice time, and I don't understand why the rights of another person should supersede mine just because they have decided to have a child.

On the other hand, I think it is ridiculous that a woman should be fired for taking an unscheduled break to address a physical issue - whether it is to pump breast milk to alleviate physical pain or change a tampon because she's leaking through.

'nuff said...
The U.S. needs some serious overhauling in the morality department and that includes the Supreme Court. It is more than ever the hypocrisy of Calvinism that makes the attitudes of people seem more and more like Iran or Saudi. For th0se that are as yet unaware, the breast is a normal part of the human body and not some kind of threatening tumour that must be hidden as if it can corrupt at a distance. I find it utterly perverse for those who think that it ought to be treated as an issue of modesty. It is a matter of feeding one's child and in that role it is not a sexual display. It is all a matter of context. That, in fact, goes for nudity as well for again, it is a matter of context for people not completely hung up on sexual guilt. I suggest that the Supreme Court Justices get some education about sexuality and human behaviour and not hide behind the weak argument that they used to rule. That goes from some of the stupid letters in this section also.
"So, when I go out to dinner at a restaurant I think it's my right not to have to watch a ritual that I don't find entertaining or endearing. I'm paying to be there too. I'm there to have a nice time, and I don't understand why the rights of another person should supersede mine just because they have decided to have a child."

BINGO!

Urination is natural, too. And if you don't do it often enough, it is also painful. However, I'm not going to do it on the bus.
Breast feeding is natural but if you wish to do it in public then using a little discretion will save you a lot of problems. A woman's breast which in our culture is a primary sexual attribute does not suddenly become a cow's udder because it is leaking milk or she is feeding the baby. It is still a sexual object rightly or wrongly so please breastfeed your child as it's the best thing for it but do it discreetly.
Wouldn't the ruling have been in favor of the mother if the majority on the Supreme Court were women and mothers, especially since her supervisor gave her permission to take the breaks? If a private obeys the orders of a captain, should he or she be punished if a colonel or general didn't approve of those orders unbeknownst to the private?

The firing couldn't have been anything but discriminatory since men don't have to use a breast pump to be able to hold down a job. However, if a man did have to take frequent breaks due to a physical condition, such as a broken leg that even required more time for him to take a bathroom break or to take medication, etc., he wouldn't have been fired. That's discrimination.

Women are continually being punished because they are different from the men who rule the world.

Clearly, a higher court should prevail and that is women, who hopefully will boycott the use of Totes/Isotoner products.

This was an outstanding article about an issue that should never have been controversial. Any woman who breast feeds her baby is bestowing on it a precious gift of antibodies and nutrition that bottle babies unfortunately don't receive. I salute them! They should be honored and accommodated, not harassed.
certainly a subject that people have strong opinions about...
Apparently iamsurly miraculously appeared on earth without the benefit of a mother. It always cracks me up when the child-free rant against parents -- not to mention makes me wonder why theirs didn't have the foresight to start a therapy fund. Yes, of course parents, including breastfeeding mothers, should be considerate of others. I once hailed a cab in New York City, paid the driver, and walked into a hair appointment, nursing my child under a shawl the entire time, with not one soul the wiser (and with my baby successfully latched on throughout). It can be done. That doesn't mean I was ashamed to nurse in public, just sensitive to the fact that for whatever reasons it makes some people uncomfortable, and who am I to increase or judge their level of discomfort, as long as they don't prevent me from caring for my baby (a process which, by the way, is in no way equivalent to the elimination of body waste)? The levels of sheer intolerance on both sides of this debate are staggering. The wrathful child-free need to drop the one-note hostility that masks the basic fact that they themselves were once children, and probably less than perfectly behaved ones. At the same time, parents need to teach their kids to be respectful and not run roughshod over others in shared social space. (Believe me, there are many parents who get fed up with other parents who act like their kids are god's gift; it's not like you have children then form a monolithic tribe.) At the end of the day, is it really that hard to tolerate different ways of being? Try for a little nuance, people.
As another mother who took breaks to pump milk, I completely sympathize with the Cincinnatti mother who lost her job over doing so. Fortunately, my supervisor was another woman, a sympathetic one at that, so I didn't lose my job over the breaks.

But what really concerned me about the situation was that there was no way I could keep the breaks short. 15 minutes? not if you're pumping both breasts as fully as possible. (and if you don't, you'll just have to take another break soon) Even with the latest super-efficient pumps, I doubt it really takes less than 20 minutes.

Cigarette breaks were only 10 minutes, if that.

It adds up to a lot of time.

As a conscientious employee (and maybe as a long-standing 'victim' of a chauvinistic society, but that might be another column), I always felt guilty for taking so much time away from my desk. Yes, I tried eating while pumping (weird), or catching up on professional reading or phone calls, and so forth. But still. None of that changed the amount of time it takes away from one's desk to effectively, mindfully, care for your children.

It's not just breastfeeding we need to support, but mothering in general.
Tits, including fake tits, on display 24/7 in public places are not as common where I live. Even if they were, I would not encourage that either.

The woman I speak of yesterday had no blanket or towel or anything with her. She literally hiked up her shirt, exposing the better part of both naked boobs, and suckled her child while people were trying to eat their lunch. I have pretty liberal standards but I was shocked by her apparent willingness to offend. She was practically daring someone to do something so she could go into self-righteous mode and probably launch a lawsuit. Bad manners are bad manners, whether you breastfeed or you don't. Plus, her child looked a little old to be breastfed anyway, and he was as ill-mannered as his mother.

My mother breastfed me and I am reasonably certain that she would never hike up her shirt in public
Come on, People! Exposing a breast feed, whether it's to feed a baby or simply be comfortable, is as natural as ......well, exposing a guy's chest in summer at the beach. I'm all for seeing as many breasts in public as possible. Hell, most women dress year round to emphasize what they have. And Hollywood has women dressed so they look as naked as possible. Let's have even more female body exposure in as many places as possible. Then all the feminine mystique will be a thing of the past.
Well, here I am in one of the world's capitals of "man hating", "single person hating" and "breeding makes you superior to all".

I have no qualms about mothers feeding their sucklers.
I DO have LEGITIMATE issues with those angry and hateful ones who do it NOT for the suckler butt, as a challenge to others who might rightfully object to the time, place and motivation.

With some persnickety pushy pumpers, there is CLEARLY no interest in the well being of the suckler.

I am a 70 Y/O male, you know, an automatic kneejerk target for younger, hateful females who need NO legitimate reason to hate my kind.
That said, I can only imagine the bitchfest if an article was posted in defense of a MAN who was fired for bathroom breaks resulting in the typical effects from an enlarged prostate.

"Oh, way too bad you old bastard!! Go die!!"

Yeah, I'm a MAN. I am proud of that.
I am also very happily single.
I am even MORE happy about the fact that I have NOT been the cause of any breeding leftovers which are known and would NEVER want to know about any.

So, since as I said, I have no qualms about the breeders having their pumping parties, it is for the liquid to enter the sucklers throat by swallowing and NOT to be shoved down MINE for issues which, in reality, have nothing to do with any benefit of their offspring.

I almost NEVER get any replies to my posts here as, I am not an ass kisser.
Rather I have my own opinions and figured I'd make some comments which will lift a few blouses in anger.

BTW-I often go to the edge of the woods on the golf course to piss.
When I am engaged in this dribbledrabble, the most perverted thoughts I have are hoping the wind doesn't shift so that I piss on myself.
I have no desire to expose myself to others. Nor do I have any desire to have any sort of sexual contact with little monsters or adults of my own gender.
Even so, in the PERVERTED world of "justice", I could be charged as a "sexual pervert' and, this would probably by cheererd by those who would shove THEIR pumping down our collective throats.

GOOSE & GANDER!!
i just hope that the woman who compared breastfeeding to urinating in public isn't a mother........
If you feel uncomfortable, DON'T LOOK.

Paying money to eat at a restaurant does not entitle you to pick your fellow diners. Maybe someone is talking too loudly. Maybe someone else has on a garish shirt you can't stand. Maybe the diner at the next table is chewing with his mouth open. Etc etc.
Really, how often has any of us been at a somewhat expensive restaurant expecting a quiet ambiance and had a mother with a nursing infant in any case. I can't think of a case myself. And I'm 66.

So wherever you are don't watch a mother breastfeeding if it makes you uncomfortable, or even outraged. Change your table. Look the other way.

Babies need to eat. Mothers need not to be confined to home for months until their babies are mostly weaned.
@Katherine - you're right I am rather miraculous.

Choosing to be childless and not wanting to have to sit through my meal while someone at the next table breastfeeds doesn't not equate to being wrathful. In fact many of us who make the conscious decision to not have children aren't child haters, but rather we've made the educated choice not to selfishly contribute to an over populated world or do emotional damage to another human being because we felt obligated to reproduce when we had not business doing so. Better to not be a parent than to be a piss poor one.

Having children is a CHOICE, not a right or an obligation. Once you've made the CHOICE to have a child, then you've also made the decision to alter your life accordingly. That doesn't give you the right to alter mine. Frequently people who have children make the conscious decision that they aren't going to let the fact that they have a child get in the way of doing the things that they want - which often includes ideas like bringing their infant with them to the movies or a nice restaurant. That is a selfish supposition. That right there says that their needs and desires supersede mine or even those of their own child. If I wanted to go to the movies with other people's kids I'd go see a G-Rated film at 2:00 in the afternoon. If I wanted to eat dinner with someone's kids I'd go to Chuck E. Cheese or my sister's house for dinner.

When you decide to have a child you decide to make the sacrifices that come with it. If you're not willing to make those sacrifices both to be considerate of others or even considerate of the child (really how many infants want to go see a loud film with surround sound and special effects), then your priorities are askew.
iamsurly.......you sure are!
Sexist-discrimination is often practiced against the female and it continues. That is why ED remedies are on the Medicare drug subsidies' list, and BC isn't.
Ironic that every medical organization advocates for the health benefits of breastfeeding but they do nothing to combat the socio-economic forces that make it so difficult for many women. But, as we have seen with the recent health care debate, money trumps health every time.
I'm always amazed that childless people think they have the right to tell mothers to stay in the confines of their homes until their children are weaned. No, just because you are so uncomfortable with the idea of motherhood and the true purpose of breasts that nursing offends you doesn't mean that you should have the right to demand that babies in your presence starve.

People who think that women who breastfeed only do it to offend you... All I can say is, you should get over yourself, because it's not about you.
Pumping breast milk isn't breast-feeding. There's no baby there, just apparatus, and possibly revelation of anatomy that some people might not wish to encounter. I wasn't there, but probably under proper conditions, ensuring reasonable modesty, it should be acceptable practice.
I never managed to complete a pumping session in less than 20 minutes. When you add clean-up, it was at least half an hour. What's the point of letting women pump at work if you don't allow them to take the time they need to get the job done properly?
Facts about breast feeding: I

1) a breast feeding session takes a long time 20-30 minutes. In the early month, the baby needs to feed every 3-4 hours.

2) babies don't always adhere to schedules, so they can be hungry at inopportune moments.

3) The breast makes milk according to the baby's need. You can't pump milk right after the baby's fed and expect to have any milk to pump. If it's time for the baby to eat, the mother's breast will be swollen, uncomfortable, and leak. This means that it is hard to pump milk in advance of a long outing and uncomfortable/awkward to feed the baby with with something other than breast milk when it's feeding time.

When the baby cries with hunger, the mother's breasts will respond with let-down, meaning she starts to produce milk. If she produces too much, it will leak through her shirt (and any nipple pads she might wear to prevent this).

4) The breast makes milk according to the baby's needs and if the milk is unused, the breast will make less. This means if the mother supplements with formula, her milk production will go down, requiring her to use formula to meet the baby's needs.

Different women have different experiences. Some produce much more milk than the baby needs, some just enough (and hence have trouble storing up with pumping)

These physical facts of breast feeding are the reasons mothers breast feed in public. Most try to be discreet. Why blame all breast feeding mothers on the behavior of a few?
I have an enlarged prostate which is a common and normal affliction for older males.
I NEED TO PEE.
IF IT BOTHERS YOU, MERELY LOOK AWAY AS, IT IS MY MORAL RIGHT TO RELIEVE MYSELF DUE TO MY MEDICAL CONDITION.

Remember all you other men, just tell them to look away if it upsets them.
Re: responses to my post from iamsurly and aredent... you may find it shocking, but I agree with you, more or less.

I made a choice to have children, and I don't feel that choice gives me the right to impinge on others' freedoms or well-being. When my kids were smaller and acted out in a restaurant, they were removed. If a child comes to play at my house and misbehaves, I admonish them kindly but firmly (which often induces the shock of the unknown), and if that doesn't work, I send them home. It's that simple. Most kids crave limits, and it's the fault of overindulgent contemporary parenting that there are so few of them.

BUT (and as Pee Wee Herman used to say, everybody has a big but) I raised the "you were a child once too" notion to point out that it's neither humane or helpful to treat all kids like rude annoyances just because you opted not to have them. What entitles you to be so broadly dismissive in your little bubble of adult-ness? It's every bit as obnoxiously self-centered as the attitude you proclaim (apparently all) parents to possess.

Basic consideration cuts both ways. Have those in the "I just don't like your 'little miracles'" camp (as an atheist I have never been prone to thinking of my spawn that way anyway) never met a child that interested them even remotely? Sad to live a life that restricts access to an entire sector of society, but that's your limitation, not mine.
I THINK I CAN EXPLAIN. IT WAS ESTABLISHED SEVERAL YEARS AGO ON AN EPISODE OF "SIENFELD" THAT "SEX BEGINS WHEN THE NIPPLE MAKES AN APPEARANCE." THE FOLKS WHO OPPOSE 'PUBLIC' BREASTFEEDING EVEN WHEN DONE IN THE PRIVACY OF A DARK CLOSET SET ASIDE FOR SUCH 'UNSEEMLY BEHAVIOR' ARE SHAME-DRIVEN, HUMORLESS DWEEBS WHO THINK ALL BODILY FUNCTIONS SHOULD BE UNDERTAKEN IN THE DARK AND ONLY WHEN ABSOLUTELY FORCED TO DO SO BY THE DREADED 'NATURE'.

EVERYTHING IN HUMAN NATURE THAT GIVES US PLEASURE AND ENJOYMENT...ANYTHING THAT WE ARE DRIVEN BY 'NATURE ' TO DO MUST BE CONTROLLED THROUGH PRAYER
AND SELF-DENIAL. ANYONE (WOMEN) WHO REFUSE TO BEND BEFORE THE 'DEPRIVERS' MUST BE PUNISHED FOR 'INDECENT AND SINFUL' PUBLIC DISPLAY. FUNDAMENTALIST CHRISTIAN PRIGS (COWARDS ALL) IN OUR LOCAL, STATE AND NATIONAL GOVERNMENTS PASS LAWS IN ORDER TO DO THIS.

WE THE PEOPLE MUST BE PROTECTED FROM OUR MOTHERS WHO WOULD DARE TO SUCKLE THEIR YOUNG IN PUBLIC (EVEN IN PRIVATE) JUST BECAUSE THE INFANT IS HUNGRY! THIS IS BRANDED AS A SURE SIGN OF MORAL DECAY AMONG THE WEAK-WILLED (WOMENFOLK) AND MUST BE STRICTLY CONTROLLED (ELIMINATED) BECAUSE IT THREATENS THE VERY FABRIC OF OUR SOCIETY. NO CIVILIZATION CAN LONG HOLD TOGETHER IF IT DOES NOT CONTROL THE FEMALES.
LAM-09
This is shocking. A mother fired for being a mother. That's what this is. As far a 'public' breast feeding goes...it doesn't bother me at all. But then, I don't stare at people in restaurants or movies or stores unless they are hitting a child, hitting another person, or otherwise committing an act of violence. In which case, my voice is heard loud and clear. xox
There is a huge billboard off of our local highway advertising a restaurant called Twin Peaks (not the TV show!) that I find offensive. There is also a Hooters restaurant nearby that I also find offensive. I can't help but see them since I have to drive by them and I can't close my eyes! Many people don't find them offensive. If you find a breastfeeding woman offensive, at least you don't have to look at her. There are many unpleasant things you have to put up with in your life and you are whining about this? Be glad you have a job and can afford to go out to a restaurant.
I am 60; I breastfed my children. I am one of five siblings. My mother breastfed all of us. All of my sisters breastfed all their children. My own children breastfeed their own children. We have lots of breastfeeding experience and history in my family. We value it, appreciate it, believe in it but don't make it a church nor a self-aggrandazement club nor some kind of political challenge game, as some breastfeeders do. I think that too many contemporary breastfeeders are using breastfeeding babies as a form of exhibitionism and an attention-seeking activity: look at me! look at my body! look what I'm doing!... However, it is the easiest thing in the world to bring a light cloth over the breast and the baby to be modest, discreet and to have some respect for others and for social norms. It is true that our society/western society has sexualized the breast to the exclusion of other mammary functions. One prime example of that is the constant campaign re. breast cancer when, in fact, LUNG cancer is the number one cancer killer of women and the number one overall killer is cardiovascular disease. But it is THE BREAST that gets the attention and the money and all the pink regalia. (and by the way, the things that actually DO prevent and treat breast cancer highly effectively are ignored). So even those of us who love and respect breastfeeding and who also love and respect the role of various body parts in human intimacy still believe that breastfeeding women should get off their stage, feed their babies and use a light cloth cover. You shouldn't have to go off into some cave to feed your baby, but you also shouldn't expect the rest of society to abandon its mores and standards for you. Women in western civilization have been discreetly feeding their babies at the breast for a long, long time; you didn't invent breastfeeding. By the way, the light cloth over the breast and baby's head (you just put it over the shoulder - it's easy, no big deal, doesn't interfere with the baby at all) can also protect the baby from the light, from distractions, from bugs, etc. Women have been doing this for eons, no big deal. Get over your need to make everyone look at you breastfeeding a baby while you can feign annoyance that anyone is looking at your exposed breasts! The breast IS for feeding, but in our society it also has many other connotations and associations. For you to want to deny that for your own purposes is unrealistic. Why do you wear clothes? Why cover your chest at all, ever? Exactly my point. Because it's what we do in this society, at least those with some taste and modesty and acculturation.
I am sure that in so-called primitive cultures where women go topless from birth to death, this would not be an issue.

However, in our culture, boobs are covered up and they are used as sex objects in advertising, television shows and porn.

For better or worse, they are viewed as sex objects (you just can't switch off conditioning because of circumstances) ..... blame the culture for that is the source.