Linda has sadly left Open Salon- she now blogs here..
Never ever forget how much I love you.
I love the Japanese and all their innovations, but are their virtual music stars too much for the music industry? Their first virtual pop star was Hatsune Miku, who is actually a hologram performs to screaming fans across the country in sold-out arenas. Even in the United States her concert in San Francisco was sold out last year and I for one wish I had been there.

A huge hit in Asia is a J-Pop band called AKB48 that actually has 61 female members. The 61 performers are divided into four groups and the remainders are called "the trainees". Each year the Japanese “superfans” vote on which member of the group is the most popular in a televised awards show. Could we have done that with The Osmonds here in America- and who would have won?
When the bottom girl on the singing pole Aimi Eguchi appeared in a candy commercial soon after joining AKB48, it suddenly raised a red flag with the fans. Usually only the most popular girls get to do commercials and Eguchi was still a “research student” on the singing team. Suddenly the fans started asking themselves questions and wondered if the wool was being pulled over their eyes.

In a Walt Disney moment, the management finally agreed that the fans were right. Eguchi was not a real girl and was much like Simone from the movie of the same name. She was actually a digital composite with facial features from the six other members’ faces in the group.
I then ask myself if this is why Britney Spears moves like a robot and lip- synchs to every song. Does Spears have the same 150 gigabytes of memory too; or is it less? Can we create a real Astro-Boy next please and what will Lady Gaga do with this new information?

If digital musicians become the norm there will be no more expensive tours that we cannot afford due to high salaries and crew. There will also be no more drug or scandalous problems either. If they start to tumble they can be fixed in a geek tingling minute.
Can you imagine the possibilities of American Idol if all they have to do is tear them down and then build them back up each week? The music industry will suddenly become exactly the same as the William Gibson book Idoru. If this technology had become available years ago maybe Betty Crocker and Nancy Drew would not have been just figments of our imagination.

I bumped into the first virtual icon Max Headroom at the Ottawa, Ontario airport years ago and I was so relieved he was just an ordinary man named Matt Frewer. I don’t know how I would have handled a conversation with him beside the luggage turnstile with all that cyber stuttering. That would have been incredibly and virtually as Max Headroom would say "nnnnnnnnnnuts"!

"I started looking at small companies that were running a sort of virtual reality cottage industry: I had imagined that I would just put on a helmet and be somewhere else - that's your dream of what it's going to be.
Thomas Dolby"
Text: Linda Seccaspina
Photos: Linda ( some of her Japanese fashion books) and Google
Article first published as Will Japanese Virtual Performers Hurt the Music Industry? on Technorati.
Watch the video commercial showing how they made Aimi.
61 seconds begins the process- just amazing!
The second video is of the popular hologram star and the third video is what is happening to the oldies but goodies.


Salon.com
Comments
I guess this is the ultimate in manufactured performers...look at the Monkees, the Archies, heck - a huge percentage of bubblegum pop was done by about a dozen guys under a range of band names. But I couldn't see this live...just offends my sensibilities too much.
45 minutes???? This is the new music generation and I am OLDDDDD but new things make me want to buy music.
Elijah: We have about 5000 old school music records and CDS.. well you would die for some of the classical and opera we have. BUT I am always looking for something new..:)
Catherine: I have a huge fan of J- POP for years.. I must look up the jazz reference though.:)
Peggy: I knew when I read Rugrats comment you'd have a comment hahaha
I imagine that this will put a dent in the ability of actual performers to make a living. But someone still has to write the songs, right? Maybe?
Alsoknownas: I dont know about you but I used to go to tons of concerts. I cannot afford it now even if it is the ticket people making most of the money. With all the money Lady Gaga makes- she lost over 3 million dollars on her last tour which was made up later on with personal endorsements.
Jeanette; as with everything things evolve sad to say. BUT, this hologram does have a live band and yeah someone has to write the songs. Thank God for that. But this Hatsune Miku is HUGE. Kids today want fast fresh and new.. It sucks.
I can see a world of pushing buttons to make your own favorite singer and designing their voice.
Why do we need people again?
rated with love
Second life is not too far off..
RW: If you look at the magazine cover business they used to use high priced models. NOW 90% of the covers are celebrities. They get a deal on them for exposure. And yes I thought of the Gorrilaz. Was it the MTV awards Madonna sang with them a few years ago?
I sense the beginings of a new, transcendent form of economic and class-based political consciousness emerging. If only we could all unite, somehow, to fight the tide...
RW: I like you fight for things. Why does no one listen?
With manual laborers, they de-valued the costs through developing machinery, like the spinning jenny, the reaper, combine harvesters and the like.
With skilled craftsmen, like carpenters and brickmasons, craftsmen and the life, industrialization replaced them, because large machines could do the job cheaper.
With knowledge based jobs, like lawyers, doctors, accountants and the like, computers and outsourcing are replacing many of their commodified skills.
With the music and fashion industry, the commodified skill is the "ability to sing," and "beauty." These are the commodities, perhaps also the ability to "perform." Now, if you can devalue these through, for example, having actors appear on covers of magazines, or having computer composite folks do the work behind the scenes, you have engaged in the same process.
It is the nature of the capitalist system. Reality and stability are irrelevant. Profit is everything and it will cause instability, chaos and wierdness if it allows profit. Often, the two go hand and hand.
http://en.wikipedia.org/wiki/Marx's_theory_of_alienation
http://en.wikipedia.org/wiki/Allegory_of_the_Cave
I guess we just have to see where all this goes. (And as someone who is married to a person who works in the recording industry, I will be watching with interest.)
Jeanette: Gorrillaz is a start. I can really see it expanding.. Maybe dead rock stars. Look at the 4 seasons song I just put up..
Torman: If they can they will
Rodney: I have two sons.. they do not buy music they download it. They are like other kids today: Fickle in their music. You are either in or out. No respect for classics. if they do they dub it in a song.
Joisey: I started selling anime when it was kind of innocent. It has gone to a place I never thought it would. It had to keep evolving to stay alive.
Jeanette: We just cannot seem to control things. When I had my store styles were in and out within a few weeks.
Yserba: If no one knows my friend yserba was a very famous engineer in the bay area punk rock scene and more. Now don't you make music with computer programs? It is really scary..
Mhold.. mayeb today I am..
Rei: LOl now that killed me
Oh, the music.
I was stuck with the Japanese fashions.
The music....I don't know.
But I would feel like an utter fool at a concert dancing, adoring music, shouting for an encore... to a hologram.
" video killed the radio star."
Scarlett: When I was barely a teen I remember the owner of a diner telling my father the transistor radio business was killing the money going into his jukeboxes. My father laughed and said it would not last..
Schmoopie: I bet they do more. The kids seem to control everything.
Jerry: Lady Gaga lost 3 million on her last sold out tour. It goes to show you. But at least she got money back on personal endorsements.As for Valli I hope they got royalties for that song.
Stores make a little over a buck for each cd sold.
Chrissie: It started with holograms in videos.. who knows where its going to go. I used to buy Hello Kitty stuff from Japan. It was dirt cheap.
Hayley.. if you look at the video the one on the left is the one they created and they show what they took from the real girls on the right.
Eve: I have always loved animee and my first movie was Akira! I used to go around screaming TETSUO!!! :)
Alysa: You are!!! You can be our OS's honorary AKB48 member..:)
R
As for hologram music stars, I'm not too worried. It seems like more of a fad to me and one the Japanese seem to enjoy more. So I wouldn't worry, there will always be a demand for real life performers and people who want to fill that demand.
YA' GALLNUM BA KINKEE POO!! :D
Rated for the William Gibson reference too. 'HACK THE GIBSON!!!' :D
~wanders off to do some designer drugs and play techno till the sun comes up~
R
HUGGGGGG
can you imagine the possibilities of American Idol if all they have to do is tear them down and then build them back up each week? The music industry will suddenly become exactly the same as the William Gibson book Idoru. If this technology had become available years ago maybe Betty Crocker and Nancy Drew would not have been just figments of our imagination.
betty crock and crock or wok fulla yummy stuff was no figment.
twas me mum. til she went off to cirrhosis heaven.
eleanor, dear gal. loved her like a mom
then a sister.
um,
gibson bought a car today, ia m told.
i say, good.
he needs
"another one like he needs a hole in his head"ha
eleanor.
all along the watchtower, by that fine dead Negro man
jimi
is
on.
damn jew sob who wrote it is still at large, i hear.
he has NO ALIBI!
not there? then where, bob?
in a tanning salon of the soul
or a sumptuous palace of personal sarah?
ach, no hangin with pettty and the dead,ha
damn dylan.
as much a thorn in my crown as that elusive art james.
mercurial. needing ha
postmodern shrinking down
to supersizee
Your words are important to the world. NEVER EVER FORGET THAT
HUGGGGGGGGGGGGGGGGG
Hope everything is well ya know. Looking forward to your4 return.... you betcha
But not in a creepy way.
Rated.
I have not stop blogging nor ever will.
Someone just sent me this and I had to giggle:
This is what trig said back in 2010 to one of your responses on his blog.
"Linda Sesscapina I have no clue how you manage to always read and comment at not only my blog, but everyone's. You're a sweetheart to the ninth degree. Much appreciated.."
How or why did I do it? I did it with love as I care about people a lot. That's all - no other reason.
Ciao baby..:)
If you only knew what a hole in my heart I have..:(
Snoreville: I went to a puppet festival today.. Puppets too?