Europa Newswire Salon

Europa Newswire

Europa Newswire
Location
New York, New York, United States
Birthday
November 14
Company
Europa Newswire
Bio
Europa Newswire is a Brazilian Wire Service and Photo Agency with journalists in various parts of Brazil and the world. Europa Newswire provides original and exclusive Pictorial Content from the United Nations and sorted Radio Content from Around the World.

MY RECENT POSTS

Europa Newswire's Links

New list
JUNE 29, 2010 12:59AM

While ECOSOC Focuses on Female Empowerment, Actress Geena Davis Turns to Equality in Media

Rate: 0 Flag

1277873275-2010-06-29

Europa Newswire

June 28, 2010

By Amy Lieberman

UNITED NATIONS – As the United Nations Economic and Social Council’s annual high-segment opened today with a spotlight on gender equality and women’s empowerment, Academy Award winning actress Geena Davis spoke at the U.N. Secretariat about her bid to create greater – and less stigmatized – female representation in children’s media.

There’s one female character for every four male characters that appear in a G-rated film – a rate that hasn’t changed since the 1940s, according to Davis’  non-profit organization, the Geena Davis Institute on Gender in Media.

That trend, coupled with the blatant sexualization of female characters, leads girls to believe less in their futures’ potential range given the more they watch TV, according to Davis, serving to undercut the female empowerment targets the United Nations carved out in 2000.

“I feel that we have a particular responsibility beyond our own borders to think about the image of women we are promoting around the world, if we seem to be endorsing hyper-sexuality and limited and stereotypical characterizations of women, it can be counterproductive to the efforts that are being made on MDG [Millennium Development Goal] 3,” Davis told Europa Newswire at an afternoon press briefing. “The message is then being undermined by what kids are seeing all day long.”

“It is known that kids get a lot of their value and learn a lot of their value by seeing themselves reflected in culture, and absorbing the message that comes across in the media. That message seems to be that women are less significant and valued.” 

Partnering with UNIFEM, Davis brought her research and personality to the U.N. for the second time in the past five months, this time speaking at the launch of the UNESCO high segment, which runs today through July 2.

Davis was also joined by Michelle Bachelet, former President of Chile, United Nations Development Program Administrator Helen Clark, U.N. Secretary-General Ban Ki-moon and ECOSOC President Hamidon Ali, all of whom also touched on the central issue of gender equality.

“All MDGs are dependent upon women having a greater say in their own development,” Ali said in his opening remarks. This year’s focus specifically “allows us to strengthen the linkages between gender equality, women’s human rights and non-discrimination as a basis for progress in development goals, including the Millennium Development Goals.” 

This is only the latest of recent international forums and dialogues to highlight the connection between empowerment of women and girls – as demonstrated through equal access to education, employment, health care and governance, as well as the eradication of discrimination and violence, including sexual violence – and sustainable development.

The Secretary General highlights this linkage in his latest report, “Current global and national trends and challenges and their impact on gender equality and empowerment of women,” which was released today. It reiterates how progress in reducing poverty and food insecurity will “remain elusive unless significant progress worldwide in advancing women’s economic and social empowerment and strengthening women’s rights is made.” 

Before the onset of food insecurity and food price hikes over the past few years, women were already estimated to constitute 60 percent of the world’s hungry. Yet it’s found that when women farmers are given access to land, credit, equipment and other resources, they are more “productive than men,” the report shows, and make a “substantial contribution” to poverty reduction and sustainable development.

Women are also known to be the responsible borrowers and investors of microfinance loans, and to reap the most financial growth from them – benefiting themselves, their families and their communities as a whole.

Investing in women pays in multifaceted manners, and will continue to do as the financial and economic crisis still stands to stall progress toward poverty reduction. Between 47 and 84 million more people are estimated to remain poor or to fall into extreme poverty as a result of these financial and economic crises, which chiefly affect women, representing 70 percent of the world’s poor.

While Davis does not work in developing nations that the MDGs primarily stand to impact, her research has a ripple effect across the globe, she says.

“My goal is to impact what children first see, and to show kids men and women, boys and girls, sharing the sand box,” the actress and model explained. “That it is entirely normal and natural to be doing a variety of things.” 

If girls internalize that concept from a young age, Davis says she hopes, it could stay with them through their lives, paving the way for a more ambitious and possible future.  

ad7d4439f6e74c2e80644e5619481247

Your tags:

TIP:

Enter the amount, and click "Tip" to submit!
Recipient's email address:
Personal message (optional):

Your email address:

Comments

Type your comment below: