Evan Kessler

Evan Kessler
Location
Brooklyn, New York, USA
Birthday
November 04
Bio
I am an American Fool. I was born in a small town and I can breathe in a small town. Come on baby make it hurt so good. Sometimes love don't feel like it should.

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NOVEMBER 24, 2010 9:31AM

Black Friday Sale on Common Sense

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Black Friday 2008 4am Outside Circuit City

Thanksgiving Day is a great opportunity to spend time with family and friends, watch football, and ultimately pig out on Turkey and various other accoutrements. But when the holiday ends all of that food we shoveled down our gullets does more than just make us sleepy or give us the need to unbutton our pants; it also gives us the much needed weight gain that will provide us with a strategic advantage for the next morning's consumer-driven gift free-for-all known as "Black Friday." It's much easier to elbow an aging housewife out of the way to get to the last XBox Kinect, when you've put on an extra 5-10 lbs of meat-weight.

Every year on the Friday following Thanksgiving, a newly-rotund pack of sale-crazy customers rise at the crack of dawn to jockey for position for the best deals on everything from HDTVs to inexplicably popular electronic hamsters. It's a fairly common occurrence to hear of injuries and even deaths when the threat of losing out on sale items trumps the appeal for common courtesy and/or human decency.

It's a wonder this vicious cycle keeps repeating itself when the near 30 day difference between Thanksgiving and Christmas gives the majority of shoppers ample time to calmly peruse the store shelves like the civilized beings that we are–not to mention the fact that they can just as easily shop from the comfort of their own homes. Unfortunately, the word "sale" often serves as a sinister greed trigger, a key to the gateway wherein lies the most depraved examples of human behavior. It's kill or be killed for the sake of a toy or gadget.

Similar to the audience reaction on an episode of "Oprah" where she gives away her favorite things, the use of the word 'sale' on this particular day elicits a Pavlovian response even Pavlov himself couldn't have possibly imagined. Yet, corporations keep encouraging the behavior making their sales earlier and more pronounced.

According to BlackFriday2010.com Best Buy will be opening their doors at 5am, but handing out special "doorbuster item tickets at 3a.m." Though it hasn't been scientifically proven, I feel pretty safe saying the more ungodly the opening hour, the more crazed and dedicated the people willing to get in line that hour will be. And the longer you make those people wait once they've gotten in line, the closer you get to igniting the powderkeg of consumer-driven immaturity.

So while many a periodical is dispensing their primer on "Black Friday Safety," ask yourself one common sense question– do you really want to worry about your own safety while shopping? Take that Friday to enjoy the fact that you're with your family and worry about what you're going to get them for the holidays later. There's always "Cyber Monday."

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Comments

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Was it two or three years ago a WalMart customer was trampled to death in the quest on a one hundred dollar, flat screen TV? R
It was two years ago, I think, on Long Island.
I really dislike all this Black Friday hype--I make a point of never shopping then, and my friends and family have always been happy with my gifts. Hint to shopping sanity: the internet is your friend!
I ordered GF's gift a month ago and timed it so it'll arrive when I'm home and she's not so I can safely hide it. She's probably done the same for me.

Consumeristan will have another day!
I love black fridays, so many sales :)
I don't think I'll ever understand the appeal of pushing through a herd of people to get sale items. I understand we're in dire economic times, but it's the thought that counts and not how much effort you put into waking up at dawn and standing in line.
There are people who think this date is really important and that they must participate. I don't personally understand it, nor do I participate in it. But they make elaborate plans and then go out and spend money on items that really aren't all that much of a great deal to me.
it reminds me of those kids games with the glass cage with the arm to pick up prizes. your odds are not very high of "clawing" one. as most adults know. and usually only kids play them. but on black friday, adults are reduced to kids.
ps I admit I was in line last year or 2yrs ago at something like 430a to get a computer. I think I ran around shopping for 5hrs straight & then went back to bed. never again. the sig.other put me up to it. thats my story/excuse.
The whole experience sounds gruesome. I'm going to catch some much needed zzzzz's.
The only year that I was caught in a mall on 'Black Friday' was the year that I was actually working in one. Never again. I do my Christmas shopping during the year, thanks. By the day after Thanksgiving, all I have to do is pull them out of the closed and wrap them.
Right on. I refuse to observe Black Friday and will celebrate Adbusters "Buy Nothing Day" on Nov 26th instead. See http://stuartbramhall.aegauthorblogs.com/2010/11/23/buy-nothing-day-nov-26th/
Honestly I ignore black friday ads. Most B&M stores are overpriced, and many of the items they have on sale during black friday are sub-par, get what you pay for affairs.

We have become so bargain oriented, we don't look for anything that is high quality or that lasts. Instead most people are content with cheap crap. We are becoming a society of materialistic peasants.
it happens every year, it's just a question of where... http://www.wivb.com/dpp/news/buffalo/Crazed-shoppers-pile-up-at-Target
I hate the hyped-up materialism and lack of common sense that Black Friday has become. I don't care how cheap the sale is. Most of the time it's just cheap stuff, not worth all the madness. I'd much rather enjoy a peaceful day away from the insanity.