Beth Ingalls

Beth Ingalls
Location
California,
Birthday
October 30
Bio
Writer, editor, columnist, producer, parent, activist, former elected official and lifelong Deadhead. I mainly write about politics, pop culture & tech, but my dream is to work with David Simon on any of his projects. I'm pretty sure he doesn't read this blog, so if you know him please have his people get with my people. Oh yeah - and I've got a killer memoir inside of me that's gonna win a pulitzer prize someday.

Editor’s Pick
SEPTEMBER 24, 2009 4:31PM

The Rachel Zoe Project: Dangerous & Coercive "Pop"aganda

Rate: 14 Flag

I'm here today to say, unabashedly, that the Rachel Zoe Project is the worst thing that has ever happened to TV and possibly to western civilization. Her sudden appearance and meteoric rise as the go-to stylist to the stars is a solid indication that we may be destined to witness the demise of democracy in our lifetimes. As red carpet pundrity usurps meaningful dialogue about substantive issues and celebutantes supplant world leaders and rock stars as our cultural icons, we must finally acknowledge that we have fallen victim to one of the worst of societal evils...not propaganda, but "Pop-aganda."

We all have our crosses to bear and you may question why I've chosen the Rachel Zoe Project as mine. Here's why: the fact that this woman and her myopic, insulated little world were elevated to the mainstream airwaves for one season was bad enough. The fact that Rachel Zoe is back for another season took the whole thing to a new level. The Rachel Zoe Project makes me ashamed to be 1) human 2) female 3) American. 

I know what you're thinking. Why don't you just turn the damn show off or stop watching television altogether. But it's not that simple. I know "pop-aganda" when I see it and I can discern the destructiveness of the Rachle Zoe project. But in the wrong hands, thrust upon unwitting and impressionable americans, this stuff is toxic! Cultural poison. This type of indoctrinating edu-tainment reinforces everything that is wrong and evil and gives rise to dangerous phenonenoms.

It must be stopped.

Take the clip below, for example. Here's the set-up: Rachel Zoe's husband Rodger, who doesn't appear to ever work or do anything but follow her around Los Angeles and New York, obsess about her career and buy her extravagant presents, has informed Rachel that she absolutely must cut back on her spending. Rodger tells Rachel he's going to institute a spending freeze. To deal with the imposition of the "freeze" she goes out shopping...hello!

This clip portrays Zoe as an elfin joker who likes to break the rules and be relatively carefree. But this lighthearted episode is an anomaly.

Most of the time she's totally stressed out as we follow her through her day's work - which usually consists of meeting with famous designers and stroking their egos in order to get free clothing items for one of her celebrity clients to wear on the red carpet. Apparently this is extremely taxing work because she is often breaking down in tears, whining, complaining, crinkling up her pouty lips, texting and talking on one of her three or four i-phones incessantly, and barely keeping it together in her chauffeur driven black Hummers and Escalades.

Most recently, she's been obsessing about her weight, fearing that the paparazzi and others are calling her out on being too thin. Regardless of the fact that she is too thin (think Tom Wolfe's social x-ray) - what she's really concerned with is the fact that people are talking about her being too thin. I'm guessing her thinness might be due to the fact that she actually never eats. She and her fashion tribe members mostly subsist on Starbucks and other popular brands of flavored coffee drinks.

Now if she was a one of a kind, this whole thing wouldn't be causing me such anxiety, but she seems to have the effect of creating other people like her just by being around them. Her two employees are turning into Zoe replicas, for example.

There's the insipid Taylor (aka Tay-Tay), who's on the verge of quitting her job as Rachel's fashion assistant due to repeated tongue lashings, straight up dissings and having to do jobs that she believes are beneath her. More than anything however, she really feels she's hit a wall with Rachel. She's just not able to use her true god given "fashion stylist" talents working under Rachel. Keep in mind that her main job is to take clothes off the rack and put them back on the rack, while she tries to see out of one eye because she refuses to get her platinum blonde hair out of her face. In this clip she is ostensibly nearing the end of her rapidly fraying rope:

Forget about Darfur, terrorism, world hunger, the worldwide recession, rising crime rates in L.A. and health care reform. In Rachel Zoe's world, this is what constitutes a serious crisis. A low-level interpersonal spat along the lines of a pre-school dispute over a crayon. The blank stares...the extended, drawn out vowels and consonants..as in "you are so ruddddaa..." oh my gaaadaa..." Things are clearly hovering close to the breaking point.
But that only means the tension is building up in order to lock in Season 3. There's no way in hell I can let that happen.

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I thought that Fashionista was the beginning of the end, but you're right, it didn't get picked up for a second go-round.
Guess I missed that one, fortunately! Thanks for reading
She is positively insipid, i turned it on by accident and thought it was a satire or parody. Are these people aliens?
Come on, what SPANX to wear is so much more important than anything else you will ever encounter. And yes, I totally have a Braditude today ;)
I have to say, these are the most self-involved, vapid, useless people on Earth. They make their movie star clients look like brain surgeons and Mother Teresa rolled into one. (And I think we know that is nowhere near the truth...) Rachel is apparently from New Jersey - I do wonder how she evolved the most 'Val' of Valley Girl accents in the known world? For that reason alone, I cannot watch this show. (Yes, I have seen it once or twice. No, I cannot for the life of me get through a complete episode. Far too annoying.)
The worst thing to happen to TV? The producers of "Hello, Larry" will be glad to hear that.
Watching the RZP is one of my guilty pleasures. ( I didn't discover it until this season) I do agree that the cast of characters are insufferable and the show is obviously scripted, but I love it anyway. The voyer in me likes the behind the scene crap and looking at all of the fabulous clothes.

Its nice to take a break and watch brain numbing TV on occasion.
It just makes me laugh when I catch bits of this show and realize how seriously she takes herself and her influence on the world. Plus, I may have unfashionable taste but generally, I think she looks pretty trashy.
Love each and every one of these comments and the terrible irony now is that Rachel Zoe ads are all over my page! Seriously. Wow.
Never trust a guy who uses a D in the name Roger. . . .
Oh yeah, she's in deep need of a serious industrial accident. Though I must say those Housewives of (fill in city, county, whatever) are giving her a run for her money. Those shows not only get renewed season after season, but they spawn more evil shows based on the same model and yet even worse--Ugh! Though I must say they at least have some decent catfights, Meow!
Ironically I wrote a similar article called "Rachel Zoe is Destroying the World," but I have to say your argument is a lot stronger than mine.
Oh, she is a symptom, not the problem...as I see it. This behavior has been around for umpteen seasons...I think Hell's Kitchen is worse...but then, I watch none of them now. Ahhhh. But...hab=ving said that I do respect your opinon and agree with much of what you say.
anything reality show sucks- it was fun on mtv when it first started, but this monster is out of control. I can't tell you the last time I turned on the tv.
and this is coming from someone who can play mindless video games for HOURS, I am not difficult to entertain by any stretch
rated
I cannot even stand to read through the whole column. Two minutes of clips and I'm looking into how to obtain a passport.
Beth, I have to agree with you--"Cultural poison. This type of indoctrinating edu-tainment reinforces everything that is wrong and evil and gives rise to dangerous phenonenoms. It must be stopped." I admire you for your sacrifice in naming this monstrosity despite wishing I could be on the receiving end of Rachel's hand-me-downs...I think it's her name--Rachel--never known a Rachel to have her headlights fully on. Reminds me of some Hamptons-y people I had the dubious pleasure to run with at one time...they had no curiosity about the world beyond things.
I disagree. DON'T forget about Darfur.

These people are Reason 1,412 to never ever move to LA.
It's a pretty solid rule around here that if you can't get any respect from the teenagers for your non-reality-reality-show, you're pretty much sucking itup. My daughter and her friends love to do cruel skits the de-humanize the likes of RZ and her posse. The only people they like to mock more are Spencer & Heidi ... oh and sometimes that "Leave Brittney Alone!" kid. TRZP is one of those shows you watch and then say, "That's an hour of my life I'll never get back."
:) good post on wasted airspace
you are sooooo right!!! it is crappy tv!
Rodger is just a clutch purse. Rachel's real husband is Brad.
What I love about Open Salon: the comments on this post are way better than the post itself! Thanks for the hysterical insights everyone. And Roger on the Rodger CG! :)
Reality TV is cancer.

Please don't watch it. Please don't encourage others to watch it.
"Popaganda" is a great word! I love people who create words that effectively describe our culture. However, I disagree that this is the worst show on TV, although you make your case quite well and with the utmost humor.

Hands down those housewives in Atlanta have our little pixie beat by a mile! I've only seen the commercials, but those the most obnoxious women I've ever seen and at least three of them make me ashamed to be 1) human, 2) female, and 3) AfrAm (the word I created to abbreviate African-American in classic Ebonics style!).

Thanks for a great post - rated!
Ahh, Beth.
You are every bit as gorgeous as your ancestor, Laura;-)
She is the single dumbest skeleton invading our airwaves today. I know how we can make her cry, kids. Let's all GUESS HER AGE!

I know I know......that's really really mean.......hitting below those $800 designer low-slung jeans that look for all the world as though they've been Be-Dazzled........but let's do it anyway!

I'll start the bidding: I think with all of the work she's had done that she could be anywhere from 35 to 50 (older maybe? anyone?) so I'll start out at 45.
In an ideal world I would have no idea what any of this was about. Sadly, my (highly intelligent) wife and daughter watch reality shows a LOT while I grade papers, etc. in the next room. I very much enjoyed your piece and the accompanying comments. Oh, and a hat tip to 1 Irritated Mother for reminding me of the "leave Britney alone" kid. I saw that on some VH-1 thing and was properly astounded. He's a one shot wonder, though. Rachel and her little pals are clearly going for the gold.
Sigh! We seem to be living in an age in which most people aspire to mediocrity. It's all so sad.