The mobile advertising company, Adzookie, is looking to help struggling homeowners by turning their homes into billboards. Homeowners apply online, and if they meet the criteria and are accepted into the program, Adzookie will paint their homes just like the one pictured here. For every month the home is painted (the minimum is three months), the company will pay the homeowner's mortgage.

The 16-month-old startup based in Anaheim launched the plan April 5, and said that by late afternoon they had already received more than 1,000 applications. "One even came from a church," said the CEO Romeo Mendoza.

 The firm is looking to raise lots of venture capital, but only has a budget of $100,000 for this program. At a cost of 8,000 per house for a paint job (and paint removal), that's about 125 houses they'll be able to accept. But what about the mortage payments they have to make? Is that number figured in to their budget?

I'm neither a math wiz nor a business genius, but I have to ask...why don't they just buy actual billboards? Or mobile ads advertising their mobile ad business?

A house painted up like this wouldn't fly in my town. Zoning restrictions would halt it before it even got started. The more I think about this marketing plan, the more I incredulous I become.

But hey, I now know about a mobile ad company that I had never heard about before today and not only that, I'm writing about them.

Adzookie marketers: 1

Dumb blogger: 0