In a world where an elected official several steps away from the highest office in the land is stupid enough to randomly tweet his erect penis, and the Kardashian girls get richer everyday just by prancing around on E! for millions of viewers, it’s abundantly clear we're a society without high standards of behavior or taste.
But Nike’s new line of t-shirts ups the ante. Not only have they demonstrated a new level of corporate irresponsibility, they've simply dumped the moral compass in the trash.
Both of the shirts are just wrong, but I guess if I had to choose which is worse I'd go with the “Dope” one. I get the play on words and all. I understand what dope means in slang...(cool, awesome).
But, prescription drugs abuse is now the most common form of drug addiction among the teens. Consider these facts:
- Nearly one in five teens report abusing prescription drugs to get high (Partnership for a Drug-Free America, 2006).
- One third of all new abusers of prescription drugs in 2006 were 12 to 17 years old (SAMHSA, 2008).
- More than 2.1 million teens ages 12 to 17 reported abusing prescription drugs in 2006. Among 12- and 13-year olds, prescription drugs are their drug of choice (SAMHSA, 2008)
- Twelfth graders have recently had the highest rates of prescription drug abuse.
My guess is that this is the exact demographic Nike is targeting with these shirts.
As a mother of three sons (the youngest, 14, finishing his freshman year in high school today as I write this), I am really pissed off about this.
Being a parent in the 21st century is frickin' hard
enough without a major corporation like Nike, whose revenue in North America was 1.9 billion last year, openly promoting drug abuse on their highly visible clothing line.
I have to leave now and go pick up my son from school where he just finished his last exam.As I grab the car keys I'm thinking how "dope" would it be if Nike used their worldwide platform to promote something like education or public service instead of drug abuse. Just sayin.