The Next Best Thing to a Great Idea

Is Knowing Where to Find One

Frank K. Sonnenberg

Frank K. Sonnenberg
Location
Ridgewood, New Jersey,
Company
Sonnenberg & Partners LLC.
Bio
A guest on CNN, the author of three books and over 300 articles, and the recipient of numerous industry awards for winning marketing campaigns, he is frequently cited as a nationally recognized expert in the field of marketing. Formerly the National Director of Marketing for the Management Consulting Group of Ernst & Young, one of the largest consulting firms in the world, Frank has consulted extensively in marketing, sales promotion and marketing communication strategy. He is the author of the best-selling book Marketing to Win (Harper & Row, 1990), which was translated into several languages, Managing With a Conscience (McGraw-Hill, 1994) which was selected by Industry Week as one of the top ten business books of the year, and It’s the Thought that Counts (Executive Excellence 2001). His articles have appeared in publications such as Investor’s Business Daily, Industry Week, Bottom Line Personal, Business Marketing, Management Review, Director’s Monthly, The Journal of Training and Development, The Journal of Business Strategy, Entrepreneur and Sales and Marketing Management magazine. Frank has served as an expert panelist for Bottom Line Business, the marketing columnist for The Journal of Business Strategy, and on the editorial board of The Journal of Training and Development. He is currently on the Board of Directors of Programs for Parents and on the advisory board of By Kids for Kids.

Frank K. Sonnenberg's Links

Salon.com
OCTOBER 27, 2009 4:41PM

Integrity . . . Does Anybody Care?

Rate: 6 Flag

Like me, many Americans are awakened at night by anxiety: We’re worried about the future, whether we’ll have jobs tomorrow, whether our families are safe, how the deficit will affect our country’s global competitiveness, and about the world that we’re leaving to our children. 

While health care, the deficit, nuclear proliferation, and the “great recession” are among the top issues of the day, trust between our leaders and the American people is surely the foremost issue of our times. How much time do politicians spend measuring their words, covering their behinds or plotting against the opposing party rather than doing the people’s work? It’s no wonder that these actions encourage cynicism, apathy, and anger among Americans.

If we can’t trust our elected officials to do what’s “right” for our country, then we have nothing on which to build a stable way of life. Trust is not an abstract, theoretical goal forever beyond our reach. Trust, honesty, and integrity make up the fabric that binds us together, separating an orderly, civilized society from total chaos and anarchy. Trust––or lack of it––is inherent in every action that we take and affects everything that we do. Now is the time to say ENOUGH with the self-serving behavior, the manufactured “truths,” and the perpetual discord! The longer things continue along the current path, the more these actions become “accepted behavior” rather than what they really are . . . outrageous!

Trust is not a slogan nor should it be “owned” by one party or political faction. Trust and integrity are at the heart of our political system and our society. They affect all Americans. The time has come to redefine “playing politics.”

My Hero. Teachers, clergy, and politicians are among those who serve as role models for our children. It only stands to reason that our kids emulate their behavior. Just as we protect our children’s safety through mandatory sentences for drug dealing in school zones, maybe a “mandatory sentence” should be required for unethical or unlawful activity by role models that clouds the morals and judgment of our children.  We must demand more accountability from our public officials.

Tell the Whole Truth and Nothing But. During the first McCain run for the presidency, Americans were enamored with the notion of a truthful politician––The Straight Talk Express. Unfortunately, the “art of spin” crept into America’s lexicon in the 1990s. While a one-sided presentation of the facts “may” be acceptable, stretching the truth or outright lying is not.

Euphemisms masquerade the truth. Revenue enhancements are taxes; military assets are bombs; and collateral damage kills innocent civilians. How can politicians be trusted when they knowingly misrepresent or conceal the truth? Americans aren’t stupid. They respect those who prescribe bitter-tasting medicine if that is the treatment needed. When politicians dance around the truth (even in an insignificant way), they lose much more than votes. They lose personal credibility and the confidence of the American people, damaging the very institutions that they swear to serve.

All Men Are Created Equal. Discrimination is un-American. This applies to ethnicity, race, age, sexual preference, or gender. While there’s always one bad apple in a bunch, politicians must stop denigrating entire groups of people such as Democrats, Republicans, Conservatives, or Liberals to score points. When politicians vilify entire industries such as insurance companies, banks, healthcare providers, Wall Street, and attorneys, they open the door to other forms of discrimination.

It’s a Tough World. In today’s economy, American families sacrifice every day. With that in mind, the waste of taxpayer money, “pork,” is not simply distasteful, it’s nauseating. When banks and auto companies received bailout money from the public, Washington held them accountable for their actions. We should expect nothing less from our national and local elected officials.

A second form of waste consists of unnecessary bureaucracy, outdated programs, and inefficient operations that build up over the years. Before taking the “easy route” by cutting funding, raising taxes, or printing money, it’s time for politicians to look in their own backyard. Americans will be much more inclined to embrace government policies when they know politicians are good stewards of the taxpayers’ hard-earned money.

Do Me a Favor. Government jobs and contracts should be awarded solely based on value. In the private sector, doling out jobs based on personal gain or quid pro quo leads to immediate grounds for dismissal. When Americans ask themselves if their leaders are trustworthy, they don’t compare one politician to another; rather, they benchmark these leaders’ business practices against the private and not-for-profit sectors, which do not subscribe to these practices.

Do Unto Others. A day doesn’t go by without hearing about some politician being accused of adultery, corruption, tax evasion, bribery, etc. Party leaders should banish rather than cover up or excuse members of their party who do not live up to high moral and ethical standards. You are judged by the company you keep.

If It’s Good Enough for Us. People enter public service to make this a better world for our children. Unfortunately, it’s increasingly common for personal enrichment or a quest for power to become the driving factor. If politicians expect to be viewed as givers rather than takers, they must report all compensation and benefits in a transparent fashion, draft strict “conflict-of-interest” laws that prohibit lobbying of former colleagues, and strengthen disclosure rules to help prevent special-interest favors from subverting the public interest.

Pledge Your Allegiance. All of our leaders take an oath to protect and defend the Constitution of the United States. It needs no reminder that politicians are taking an oath to the country not to their party. Sometimes it doesn’t feel that way.

My hope is that a “real leader” will stand up and say ENOUGH! Every person can make a difference, both through his or her own actions and by demanding higher standards. Before you know it, politics will once again begin to attract people of integrity, and our country will embrace the critical importance of public service. The American dream will once again become the envy of the world, and the term “playing politics” will be something to strive for. Politicians will remember that they are Americans first, recall why they came to Washington and what it means to serve our country. It is only then that they will begin re-earning the trust and respect of the American people. Can you think of a better legacy?

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Comments

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Very insightful - and a shame that so many politicians lack one of the most important virtues of a public official.
The shame is ours - in a free society, we have the politicians we deserve.
Frank, this is a great piece that deserves to be broadly destributed. I am passing on to a number of my friends.

I saw a White House official being questioned about the President's fund raising activities of late and the official said the the President hadn't "agreed to unilaterally disarm" in the fund raising wars. At some point a man of integrity may have to do just that to effect real change.

Again, a great piece.
You are far more optimistic than I regarding the future of American society. Hang in there ...
Rick, this blog was part of a letter that I wrote to the leaders of both political parties.
I just posted about Cindy McCain coming out for gay marriage. How's that for some straight talk. :)
Good for her. She's shown that she's a straight-talker too. I'll definitely read your blog Bonnie.
Sir, thank you for a very good outline of what should be done and what has not been done and what is going on in this society.

However, I think it is a little to late, I learned this in elementary school.

"Humpty Dumpty sat on a wall Humpty Dumpty had a great fall, all the kings men and all the kings horses could not put Humpty together again".

Ifyou think this society can ever recover from such unethical doings in atleast the last two decades. I think you are going to be sadly disappointed.

01/23/2010 Burgess Dillard
I think Gary's comment, above, is excellent. "The shame is ours - in a free society, we have the politicians we deserve." It's time for us to take our country back.
It would be a breath of fresh air, that's for sure. I'm not holding my breath though - my ideals are held firmly in check by my skeptic nature! Rated.
Being skeptical is good . . . Holding our elected officials accountable is better. If not for us, for our kids. Best, Frank
The only way to take our country back is in the voting booth. Sadly, most voters vote with their emotions rather than their brain. They are perfectly willing to give up their freedoms for security.
Very true. We can also stay involved by keeping informed and speaking out. Too many people sit on the sidelines.
Integrity is lacking everywhere! People tell you what you want to hear and do the opposite of what they say they will do!

I do hope integrity gets rebirthed and soon!
Amen Gloria. It's so sad that we even have to "talk" about this. As I said in the blog "Trust is not a slogan nor should it be 'owned' by one party or political faction. Trust and integrity are at the heart of our political system and our society. They affect all Americans. The time has come to redefine 'playing politics.' "