Supporters of marijuana legalization got an extra green St. Patrick’s Day for 2010. National NORML’s ad on a CBS-owned animated billboard started running this week in New York City’s legendary Times Square.
Initially, an advertising company had approached NORML to purchase the ad but then CBS refused to run the content. After an outcry from NORML supporters and a campaign by Change.org, the media giant reversed course and allowed the ad to run. It is currently scheduled to appear on the CBS Super Screen 18 times per day until May 31, 2010
About 10,000 people signed the Change.org online petition.
In a phone interview yesterday NORML’s Executive Director Allen St. Pierre said, “This is a classic example of when citizens care about something they point their concerns in a very specific direction, in a very civic tone … and just impact the change most of us really yearn for.”
Around 1.5 million people walk past the CBS Super Screen in Times Square every day. The ad itself is a silent 15-second animation. The media team at the National Organization for the Reform of Marijuana Laws national office in Washington DC created the public service announcement called “Money Can Grow On Trees” for the venue.
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Hypotheses on why my OS blogs don't get more play:
- it's not may main blog anymore, so there is fare less shameless self promotion of these posts on my part....and they suffer the consequences
- my blogs are originating reports or news, often first-source: OS is not exactly the kind of site for that
- most folks on OS wholeheartedly agree with marijuana reform and feel perfectly well-read on the subject (which is kind of OK....)
- most folks on OS are marijuana consumers and are afraid to out themselves by rating or commenting on one of these blogs (also OK...)
- these posts are a bit dry for the deep emotional exploration of the human condition (those are the kinds of posts btw that attracted me to read on this site)
- evolving writing quality - after over a decade of being a loudmouth radio broadcaster my writing style hasn't quite reached the same level as my ingenious off-the-cuff wit on-air (example of a how a media personality maintains super-ego while performing a self-critique)
- better writers cover pot issues on OS from a far more personal perspective ( I still use the semi-colon waaaaay too much)