By King Kaufman I've been meaning to mention this since last week, when Nicholas Carlson of Silicon Alley Insider published The 10 online ad formats people hate most.
Here comes a spoiler. The online ad format that people hate the most, above all others, is: all of them. "People basically hate all advertising," Carlson writes. "But they also know and accept that it's the cost of free content."
Not sure I agree with the second point, but the first is probably the most important fact about the Future of Journalism, or of any online content. The key to paying for journalism in the future is figuring out a way around that problem, or journalists and news organizations coming up with other ways to make money or, most likely, some combination.
Which is why it's hilarious that all these Future of Journalism panels are filled up with journalists, not business people.
mandalp1
Richard Davis
Chris Rywalt
Blue Roses
whitenoise
Anupum Mehrotra
Salon.com
Comments
The other 99 percent of online ads? Umm, no. Not liking them so far.
And to all the corporations that are reading this blog post:
I do not want to be your Facebook friend.
So stop asking.
2. ads that pop up and take over my world if my cursor simply gets near them.
3. ads that get cutesy and avoid getting to the product description quickly.
The google ads are acceptable. Check out daringfireball.com to see how to implement non intrusive ads into a blog/content site.