I saw a Verizon ad twice last night. The first time had me incredulous. The second time around my head exploded.
This Verizon ad was showing some telephone command center widget that had a screen, internet access, and a telephone while a modern day version of Jane Jetson whisked around a kitchen replete with over priced stainless steel and cast iron appliances. (Sorry, Ms. Kasten. Your fridge is beautiful, but I am a flinty New Englander.)
The enabling codependent Stepford Wife happily looks up the recipe for Paella on the internet and then races over to the six burner yuppie cast iron stove (I think, I was doing the crossword on take two), and pulls out the overpriced cast iron pot and starts glibly tossing in the ingredients for Paella like a modern day Snow White as parodied in the movie Enchanted. (A GREAT flick, by the way.)
Everyone has Paella ingredients kicking around the house, right? Just what the fuck is Paella, anyway?
And then the good laughs turned nasty in my head.
Next we see this Jane Jetson clone happily telling her brain dead teenaged son over the camera phone on the command center all excitedly that they are going to have Paella tonight, and that he better have a good appetite.
This acne-addled twerp does what any acne-addled twerp does. He whines.
Only this is the whine of the man in charge. It was something along the lines of “I don’t know what pa-eh … uh papaya or whatever tastes like but I am not eating it.”
That is where the fuse gets lit.
Now this Stepford Schtupp is next seen happily talking on the phone ordering a pizza.
Are you kidding me?
Are you fucking kidding me?
Where was her outrage? Where were some harsh words about it not being a democracy, and that Paella was the menu and that was that?
Come on! Is that pain in the ass even carrying IN the groceries let alone fetching them or, perish the thought, PAYING for them?
There is absolutely no way that kind of conversation should ever take place in a household. This is helicopter parenting at its worst. Let the child dictate the dinner menu midstream? Since when did being a parent become being a personal valet to these self absorbed little twits? Are not parents supposed to be FORMING these things rather than simply pandering to them?
Asking kids what they want for dinner every now and then? Sure. Absolutely.
Letting them each select some sodium-laced frozen thing in the supermarket as a "Kid’s Pick dinner" that has all the yuppie granola types dialing 911 on you in the check out line while WWII geezers fondly recall Swanson TV Dinner night around the television and get what it is that you are recreating? Damn right. That’s how fond memories get made.
Leftover night where it is every man for themselves to clean out the refrigerator and to give parents a night off? Hell yes. Food is expensive.
But harried Mom (or dad) in mid-meal preparation being talked to that way by the kid and then conceding to their request? Slap the shit out of that parent for enabling such egocentric, self-absorbed teenage behavior and send the little bastard to his room without dinner, an iPod, or internet access.
Give me a break. And that ad seems to be exalting such behavior like it is a good thing.
See? Isn't technology grand? You can look up recipes on the internet, and then when the ungrateful little twerp complains, you can immediately turn on a dime, drop everything, and look up a pizza place to pander to their every need. You can cater to your child's every whim even as you make yourself dizzy chasing your proverbial tail in your kitchen!
I have a great story about the mother of a family of six who has long since passed away. Those six were our "on retainer" babysitters when our children were young and my wife and I were hip deep in community volunteerism. Meal time in this family, I imagine, became quite hectic and planning meals had to be a pretty challenging task.
So there were some rather strict rules that large families require in order to keep from burning out the parents and destroying the marriage. The children cannot always come first. They grossly outnumber the parents. I mean, come on, after two kids, parents have to go to a zone defense. I know for a fact that the third child was the one that got me to raise the white flag of parenting surrender.
In this family, meal time was pretty straighforward. Eat what was given you, or else. That which the child did not finish on their plate was put into the refrigerator and put before them at every successive meal thereafter until such time as the child ate it.
Now, that’s perhaps a tad harsh. But compare and contrast that to a harried woman putting effort into a meal idea only to let an insolent child in need of proper molding get away with being an insufferable asshole while also dropping everything and catering to said asshole's request.
Now, I could, of course, be creating my own story that in no way jibes with reality. Perhaps Verizon will create a sequel to this story line concerning what happens when the child and the pizza are both at home.
Perhaps the mother spits on the pizza or has the dog urinate on it and then beats him over the head with the phone before dialing 911 and reporting a justifiable homicide.
Perhaps she gets her son’s favorite pizza and lets it cool to room temperature so she can rub his face in it like Jimmy Cagney rubbing the grapefruit in the moll's face in the movie Public Enemy Number One before beating him over the head with the cardboard pizza box as she unloads 16 years of unbridled frustration on the insolent little shit. Then the husband quietly goes to the Verizon command and control center and looks up mental health facilities.
Perhaps she and her husband in a rare display of a united front sit before the kid and eat the pizza while he sits there with a cold bowl of Paella. They then proceed to laugh at the punk when he races to the Verizon phone to call the Division of Youth Services to report their abuse.
I mean, the possibilities are absolutely endless, but only one thing is for certain. In any sequel Verizon ad there should be a computer print out of several articles discussing teen emancipation procedures placed next to the child's Paella bowl for him to read over dinner before his parents have a little come to Jesus meeting with the insolent little twit.
-- 30 --
In the inimitable words of HW Bush as parodied by Dana Carvey, "Pander for ratings? Not gonna do it. Wouldn't be prudent."


Salon.com
Comments
and WTF ... you saw Enchanted??? I sort of susptected you had a thing for McDreamy ... and he did sing ... in tights ... yhea, I guess it makes sense after all ...
Mamoore: Exactly. I mean, there is a time and a place for everything, but shifting meal prep midstream like that? Are you kidding me????
And I'm with Ma, I can't believe you saw "Enchanted". Maybe the coot is also a bit of a softie??
Cartouche? Mean and crotchedy? Hey! I laid out various REASONABLE situations when you lay on your back like a dog in the docile position and let the kids walk all over you. But every once in a while you have to be the alpha, goddamnit.
Norman Thayer? Fuck. Don't rush me, woman. I prefer Red from That 70s Show which happens to be what my kids' friends called me.
Well, that and Ron White ....
But seriously, folks. I made dinner every night. Kids ate it. Or they ate nothing. I made real, homemade, not from a box food. They ate it. They were not allowed to say EHEWEEEW. Or whatever. They were not even, if I was not in a good mood, allowed to ask What's for dinner? They came to the table and sat down and ate. And then they cleared the table (oh, they set it, too).
Good on you. Hope you have kids.
I don't know how today's parent thinks that catering to every whim is preparing these kids for the real world.
Absolutely rated!
AMEN!
I don't know what right-wing, retrograde, claptrap consipracy is pushing their propaganda through seemingly innocuous advertisements for things they want us to think we need, think our neighbors have and therefore need, or think our children can pester us into acquiring, but having this sort of nonsense pushed on us as though it represented some "normal" slice of life somewhere is patently offensive.
And yes, my child occasionally tries to negociate about what's on the dinner table. But he also knows he'd better be able to identify the protein, vegetable and starch components in that meal and convince me that it's balanced. He's getting good at that.
(rated!)
Even at that young age, I was shocked at her behavior. I never tried it at home, which is why I still live to rate this post!
I wasn't a picky eater (though there were some foods I HATED and refused to eat...peas and sloppy joes namely, something about the texture of both squicks me out). But my little brother was. We were allowed two "peanut butter" nights a week. That is, if we didn't like what we were having, we could eat it anyway or have a peanut butter sandwich. If we'd already used up our peanut butter allowance, we could eat what we were having or go hungry.
We weren't allowed to have dessert or snacks either unless we'd eaten our supper.
Neither of us starved.
(It interests me that the "kid's menu" is largely an American thing. If you take your kid out to eat in much of Europe, no such thing exists, even in family-friendly restaurants. You just order the little spawn a half-portion of whatever "adult" dish.)
Concerned Cooks of America should rally its troops and let it be known that this twisted, anarchic vision of "dinner" cannot and will not corrupt the soul of this great nation's dinner table.
That ad is downright unpatriotic and dangerous! More dangerous than gay marriage, even! Call your congressman/woman!
Lisa: Uh, ya, I have kids. Can’t say as the inner circle shares your high opinion of my skills there, however.
Imom: I don’t drink, but I don’t mind getting wet under the right circumstances.
TeenDoc: Egg-Zactly. I was unaware that the first rule of parenting was to try to become best friends with your children.
Phaedo: Helicopter Parent is a term for “hovering” or overprotective parenting. Sometimes kids have to be let off the leash to go get a scrape, or perish the thought, ingest a peanut or get a bug bite.
SaoKay: I wouldn’t mind a 1950s housewife now and again. Just do what’s asked without battling. Maybe go out of their way to make an effort without asking? And yeah, I’ll return the favor. It’s just slowing the world down a little bit to extend a nice gesture once in a while to that inner circle without being a doormat.
Wordsmith: I suspect parent/child bitching about food started in the cave when the mastodon meat was overdone based on having to shoo a Wooly Mammoth away mid cooking process.
Mary: To hell with the Twixter Generation rationalization. Fuck’em. There’s the door; find your way.
Cathy: Yeah. There are those kids upon whom you looked in awe, thinking, “If I pulled that at home, they’d have to take me and my father to the hospital to get his foot out my ass.”
Leandra: Kids menu is large part that half portion meal thing. My reference to “Kid’s Pick” was something I let the kids do in that they could all pick up the frozen dinner of their choice on one night and go home and make it themselves. It was kind of a throw-in-the-towel event, but they liked it.
Verbal: Not sure I am clear as to the sentiment you are expressing there.
14 years later, along came change of life baby and I became a veritable short order cook and catering to whatever met with the least resistance. Bad on me. But she actually turned out very good, despite my lack of principle where set meals were concerned. And, she is the baby, afterall...
Obviously the writer of the ad never listened to "there are people starving in Europe diatribe" I often hear when I was young.
*This was the menu every Thursday at St. Mary's School, along with salty canned green beans, instant mashed potatoes, white bread with margarine, and cartons of chocolate milk. If such fare wasn't actually nourishing, at least it kept us well-preserved.
My mother had a rough time of it: my dad wouldn't eat red meat and I wouldn't eat fish unless it was endangered, so we had chicken. A lot of chicken.
That mess was as bad as Clint Black's masturbation idea for "All" Detergent on "The Apprentice". But then again, maybe he was being realistic...
(Meet George Jetson, his boy Elroy, daughter Judy, Jane, his wife...)
JC: We all soften for the baby. It’s unavoidable. We know it’s the last one in the line, so we kind of cling a little tighter. In my case the baby is also the only daughter. I am but putty in her hands, and she knows it, too, the little witch.
OE: Starving in Europe? You must be slightly older. All I ever heard about Europe was what ungrateful bastards they were for never repaying the Marshall Plan. All except for the Finns, that is. They are the only country to repay the Marshall Plan. I heard about starving Chinese. Oh the irony of that one today …
Leeandra: Sounds like you should send that over to Sandra Whatever-her-last-name-is-these-days for inclusion in her tribute to food from a bygone era.
Sally: Don’t speak French. I don’t want to go all Gomez Addams on your ass.
Mrs. Michaels: Lead with a weight joke? What is up with that. What endangered species do you eat? Swordfish, perhaps? A Texan who didn’t eat red meat? How does Dad look in the mirror down there? I would imagine Mr. Michaels could have had a field day with that.
Zuma: Clint Black and self love? I am not sure if I want further clarification or not ….
Put the blame where it really rests, Geoff, not with mothers, but the people who made the ad.
Orange roughy. And gout is no respector of geography.
Yet millions will be spent on production costs and broadcast time for such drivel -- which is why some of us see the "free-market" as at best a sick joke, and at worst, a fatal disease.
Juliet: This could be a separate topic in its own right. You are saying the ad folks target the teen. Well the teen is not going to be the one capable of paying the couple hundred bucks for the multimedia services, that would be the parents giving into the damn teen. So, I am not sure we should blame ad folks for targeting willing buyers. That is their job, no? It kind of reminds me of a friend when he as a young ad man several years out of college. He had some kids cereal brand. There we are outside on a sunny afternoon cocked out of our minds, stereo blaring playing whiffle ball, and he is sitting on the ground talking to the neighborhood kids about what food they like. Ad men do not create demand, necessarily, they respond to consumer wants and needs. (Chicken/Egg argument, I realize and no disrespect meant in the reply.)
Lisa: 1) Maybe. 2) Yes.
Mrs. Michaels: Sorry, it’s hard to keep track of your insults, playful or otherwise. Must be the water down there or do all you Texas Belles channel Ann Richards as your role model?
OneCor: Yes. Veggies do not get pushed around the plate. Had one son who would just look at dinner and go to his room to wait until it was over. Daughter howls as though being branded whenever a couple vegetable morsels disgrace the plate. Life sucks, kids. Cope.
Tom: We might be the twin brothers of separate mothers, either that or my mother had an affair with William Jennings Bryan and you were the illegitimate love child of same…
p.s. I love you for seeing Enchanted. I mean love in a platonic way. But love nonetheless.
p.s. there's some kids on your lawn. Better go give 'em what for.
Now that the info dump is past, thank you for expressing what I hate about that commercial, too. If it were my kid giving me that kind of lip, I'd have texted back "tough luck, you're eating it anyway." Yes, groceries ARE expensive, paella ain't cheap, and it's not just a "weeknight at home protein-starch-vegetable" kind of dinner. It takes some loving care and attention. And no parent should have to put up with that kind of narrow-minded rudeness from a kid who gets free room and board.
I know MY mother wouldn't have stood for that kind of behavior!
For a good fix of Amy Adams, watch "Miss Pettigrew Lives for a Day". She spends a delightful amount of time in silky night apparel in that one. It's also a damn good movie, with Frances McDormand and Keiran Hinds.
I have a sister like this, she lets her kids have what they want for dinner all the time, but yet she'll bitch to anyone (usually ME) that will listen, that her kids don't eat veggies and shit.
Its pretty odd, because when my niece and nephew stay with us, they eat whatever is put in front od them . . . then again, I'm their aunt, NOT their mom. lol
Rated for common sense! :)
Isn't that kind of their job?
I totally agree with you that parents shouldn't spoil their kids. But it's the job of admen to make parents feel as guilty as possible, and kids whine as loud as they can? No?
Since when did ad men become journalists who are merely doing their best to represent reality.
Sandra: Glad you liked it. There’s no shortage of things out there in pop culture that piss me off royally. I suffer fools really REALLY lightly. And Verbal needs no encouragement.
Shiral: I am unaware of the intricacies of Paella prep, but it matters not relative to the kid’s response.
Phaedo:Glad you get it.
GeeBee: I am well aware her, uh, skills in Miss Pettigrew. An interesting watch.
Mrs. Michaels: Being taught and heeding said instruction are two different things entirely, no?
Angrymom: Indeed. The kid needs a few shots to the head, post haste.
Lady: Kids now what they can and cannot get away with. Take one or both parents out of a dynamic and watch behavior changes instantly. Same goes for when they are with others. The HOPE as a parent is that they behave better for others, in that you have taught them something either as a positive – or negative – role model.
Annette: Glad you liked it.
Mary: Living with me and paying rent. Living with me with no car and having ridden a bike to work in the past. Living with me to save money for college given parental funding has been rescinded until such time as he proves to have found his way. Yes.
Juliet: It’s, as I said, a chicken/Egg argument. Admen do lots and lots of research to define user wants and needs and then roll that back into product and service development, so it is a two way street beyond just slapping a “New and Improved” logo across the top of the old label and jacking the price up 15% to boost margins at end of life cycle management time. It’s a blend.
AND DAMNIT YOU KIDS GET OFF MY LAWN!!!!
:)
I miss it more than I realized I would. It's a great way to spend time, frankly. Richly rewarding.
It was in the 50's that teenagers began to have a lot more disposable income, and advertisers picked up on this gold mine quickly. How do you relate to kids and get them watching (and buying)? Show them as the ones in control because they are smarter than all the adults around them. Just wach any sitcom...the children are the smartest people. And, by far, the father is the dumbest character on the show, who couldn't find his butt if it had a bell on it.
I could keep going on, but my wife's sick of hearing it. Thank you for noticing, too, and for being angry (like we all should).
With rights come responsibilities. If you cannot accept the responsibility, then do not exercise the right. (I use it a lot when discussing becoming sexually active with them.)