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Salon.com
NOVEMBER 30, 2010 3:01PM

Falling in Love Takes One Fifth of a Second?

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SwansHeart

1/5th of a Second Might Be All The Brain Power They Can Muster, But Who Among Us Doesn't Want That? 

Yeah, you read the title right.  A blurb on MSNBC just stated it takes all of one fifth of a second to fall in love.  That 12 different impulses fire in the brain, and blam, you’re in love. 

Really.  Love as a 12 step program up there in the gray matter? 

The Syracuse University study prompting the MSNBC story snippet claims when a person falls in love 12 areas of the brain work in tandem releasing chemicals such as dopamine, oxytocin, adrenaline and vasopression.  The feeling impacts cognitive functions such as mental representation, metaphors, and body image.

Love is like being on cocaine or crack.  Compared to the cost of divorce, being a crack addict looks like it would be a hell of a lot cheaper way to go. 

Other researchers found blood levels of nerve growth factor, or NGF.  This allegedly plays a role in the social chemistry of humans.  Perhaps this is why we seem to treat others better and are happier when in love?  Or is it the brain supplying the necessary tools to reach out by pumping us full of nerve growth factor as if to say to our hearts, “Go, you fool!  Go!” 

Would, for example, the angry old man who yells to get off his lawn be happier if he had same angry old woman willing to put out for him on his lawn?  Would the NGF mellow him out around others if there was someone in his life?

The findings reportedly will help therapists and the like figure out what to do with the lovelorn when things do not work out, explaining why some lapse into depression and many wind up with some emotional stress at the very least. 

The study showed that different parts of the brain fall for love.  Unconditional love is sparked by the common and different brain areas, including the middle of the brain and deemed more typical of a mother and child interaction.  Passionate love gets sparked by the reward part of the brain and also associative cognitive brain areas that have higher-order cognitive functions such as body image.

It stands to reason that one has a higher body image when in love, as it means there’s someone out there who likes the physical package.  Does this not provide the external stimuli to help with the internal belief system?  Yes, I am attractive; my stud muffin(ette) tells me so?

But all of this on 1/5th of a second?  Wow.  And we men who feel ruled by the “little brains” housed in our 501 Jeans worry about premature responses as we fumble with the button fly when this is what hits us?  Twelve brain functions all hammered at once?  How is it that our big heads don’t just explode?  How do adolescents study anything at all in school while riding out the hormonal hurricane that storms within them?

On some level it stands to reason.  There’s always that little jolt when coming upon the person you love that prompts that involuntary smile or what have you.  It’s the impromptu smile recalling past events triggered by whatever innocuous happening sets it off.  It’s that neat feeling watching the other in day-to-day activities and being overcome with feelings of desire in whatever form they may be.  Hell, it’s what makes the sex so great when you are really into the other person.  And it is great.  Crack’s got nothing on that.  Little frisson moments as you watch someone else go about their daily life.  Great stuff.

So that can explain new or fresh love, but how does it sustain?  Consider the neat expressions you see on doddering old couples as they wipe each other’s chins or hold one another’s hand navigating a set of stairs during the waiting room years before punching out.  How do they keep that going?  Does it keep going, or do they drop their crack addiction and settle for self medicating with something else once the phase passes?

To some people it happens again and again.  To others, once, like a swan.  What’s the difference in the wiring for that?  Do Swan’s get put off by the feeling and settle?  You know, do they put down the crack pipe?  Or do they still get that same jolt over and over again from the same crack source?  Do folks who have experienced it multiple times have a different set of synapse firing away up there?  Do they ever experience it?  Or do they become addicted to it and need the newness, over and over again?

And what of the triggers?  Why do some folks always gravitate to a specific physical body style while others have relationships with people of all different configurations?  Likewise, how does it shift over time?  It can’t be all visual or passionate, as there’s love of child, friend, family, as well as significant other.  On line connections alter that terrain by having folks get to know one another through words first.  Simple IM exchanges can trigger the 12 step brain explosion that can result in, “OMG, I think I love you!” in IM speak.  And, of course, if one revealed that in the moment, they likely would result in being blocked by the IMer in question and reported as a stalker.

Is this the great hope of those with less conventional physical attributes by allowing different information sources to get solidified in the brain prior to the visual contact?  (I hope so, given the high mileage rung up on this body.)  Then again, most online interactions have the obligatory swapping of pictures as well as tales of horror stories at people being totally unlike the pictures they sent during the technology-based courtship stage.

Love.  All in 1/5th of a second jolting 12 receptors into the brain.  No wonder the world has pondered it since the dawn of time.

 

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What a great post with great questions that I'm not sure will ever be answered, especially by science. The study of the brain is the big rage in psychotherapy circles.... Cognitive behavioral therapy can change neurotransmitters in the brain. Emotional responses such as you are describing are being made mainstream by the likes of Daniel Amen. But this 1/5 of a second thing doesn't sound like love, it sounds like lust. I don't know of any short cuts to true love, which inevitably seems to include a period of disillusionment. I loved your questions, dry humor and attempt to try to figure this out. No easy task! R
I just fell in love with the two swans. (Or are they geese?)
I could fall in love with the Doublemint Twins in a fifth of a second, but then I'm the sensitive type.
Love in 1/5 of a second? What a bunch of bunk.

-R-
Mary: I was thinking the same thing about lust as well, but it talks about unconditional love common between non romantic partners as well. I mean, I know I get that surge seeing little kids and the like. (Spare me the pedophile jokes, people) or when I look at pics of my grandparents or what have you. So I don't know, perhaps it is that visual recognition of different people summoning up the body of the experiences. As to that first time knowing? That is a tad different. Had it happen three times to me, at least. Twice visually and once in written words.

Blu: I think it might have to do with your affinity for feather boas from your ill spent youth in Burlesque as a cross dressing can can dancer.

Con: Who couldn't. I mean, really, Twins?

Lady: I'll take your word for it....
And I thought it was the perfume! (Maybe it was.)
Lea: With 12 different impulses, who knows what does it for different people ... The brain is a terrible thing. :)
took me a nanosecond, both times. ;-S
Femme: I had similar reactions.
Rj: Yeah, it's an interesting topic. Some people swear by love at first sight, others do not. So this thing talking about a quick jolt seemed curious, then off it goes to the different parts of the brain and what it kicks in for us in different ways. Like a necessary jolt for the brain to get moving on other things. Kind of points to our need to be social beings, but that has also been borne out by the talks of the effects on infants between those with strong bonds provided early in development versus those who do not have them. Then, of course, are also the different traumas one might experience along the way and what that does to with respect to relationships and all the rest of the gobbledy gook that is this thing called love. :)
Substitute the word 'attraction' for 'love' and I'm on board.
Gabby: The article seems to refute it, given it talks of different types of love and the different parts of the brain where that gets triggered. The burst when seeing a child, for example. That would not be attraction, per se, but something much different. What's the trigger when the cord is cut and the baby is handed to the mother? Or either parent watching their child on the sports field, or in a recital, or graduating, or going to the prom, etc, etc. It's not all about the horizontal rumba, you know. Get the mind out of the gutter.
Nice metaphors.
It is a total mystery to me, never when you are expecting it, and then... wham! and involuntary it has always seemed like.
Don: Exactly. No rhyme or reason.
Just passing my 25 year anniversary, hey, I have no answers and really no questions. It comes and goes, strong and then crosses over to friendship and then sometimes back again to passion. And that's just with one person. Ah well Gwool, somethings will forever remain a mystery, like the human heart. Fickle thing that.
some of us are triggered easier than others. its about threshholds.
ps helen fisher has a lot of expertise & books in the subj, a real authority.
@Gwool: Speaking of which, you never returned that gilded bra you borrowed.
Rita: Pretty Much

Blu: Couldn't get it back from Ernest Borgnine. Last time I saw it, it was hanging off the rear view mirror of his 62 Chrysler Imperial.
What's under reconstruction You or your blog? Botox, fanny lift?
And it takes half that time to fall out of love when scorned. What remains, is bummer brain. Baffled, bewildered, belittled, brain dead.

It takes a whole lot longer to rebound from loss of love. Love removed. Love ripped out of your heart, leaving an empty carcass of castrated, mutilated, heart muscle.

Keeping the speedy 'falling of love,' in perspective, one must first examine the crash and burn of falling 'out' of love and the destruction left in it's path.

Having said that, I would take that one fifth of a second, over and over again, till I get it right. Practice makes perfect.
Hahaha, I had the funniest thought, I bet Big Pharma is drooling over this thinking about marketing a new Love drug. It will be like Viagra, Levitra and Cialis. Those who want short term vs. long term love can pick the one that suits their needs. You could be deeply committed to a one night stand or if you have time be in love for 36 hours.

They could make timed released or if you prefer the quick buzz of love at first sight chop and snort it. Sub-lingual drops if you have a delicate tummy or for those who don't want to think about it, a full month love patch. Combine it with match.com and we could have peace on earth.

Can't wait for the ad campaign, maybe they'll bring back The Dating Game. There's hope for me yet!
I gotta tell you, Gwool, I went to Syracuse University so don't trust anything they say. That 1/15 of a second might just be the body steeling itself against the cold.

Oh, and thanks for the image of the angry old woman putting out on her lawn. I knew I shouldn't have read that right before going to bed.
How soon can I buy NGF over the counter at Walgreens?
Damn.. for me it was just a blink of the eye....I was lost by then...
:(
Sorry, but I ain't buyin' it. Mutual attraction? Possibly. But love? Not by any understanding of that word I'm aware of save for Puppy Love.

However, I do believe some people are more inclined to "fall" in love than others -- just as they are inclined toward other addictive behaviors. I'm sure there is a physio-chemical reaction involved as well. I certainly have observed this sort of behavior, and it is the source of one of my songs: I'm in Love with Love.
1/5 of a second is not enough time to find out if they have all the 'big organs' I require....*nuck nuck*
brains and wit among the top three
Lust always seems to take less time and gets us into trouble .
Rita: Yes.

JCathy: Sounds like you have a lot of experience there. Hard to know whether to say congratulations or condolences. :)

L'Heure: Yeah, the possibilities are endless. Drug yourself so the triggers still fire when you are tired of the current one in your life? Divorce versus a monthly pharma bill? Drug yourself to be compatible with another? Funny ... and perverse.

Cranky: Are you saying the Orangemen speak with a forked tongue? Sorry for the visual. Then again, it could work for you in a "Hey, my life could be worse" kind of way.

Old/New: What? A touchy feely lefty in need of NGF. I though you guys were the ones always seeking that growth and connection while we uptight republicans were the standoffish ones ...

Veronica: The brain works in mysterious ways...

Mauricio: A lot of people say that ... and a lot of people don't.
It has happened to me more than once. Falling out of it takes even less time. ;)
Tom: Take it up with Syracuse! The notion of addiction is one bandied about quite often, to be sure.

Sedona: Brains and wit? Those usually go hand in hand. Big organ? That can be, uh, withering.

OE: This lust thing keeps coming up. The study seemed to be talking about considerably more than that, referencing the different kinds of love including those between non romantic partners. We get jolts, albeit of a different kind, when seeing our kids after a long stretch, or watching them doing something, right?

O'Really: So many straight lines, so little time.
Having never tried crack (honest) I'll stick with love. I do think that people fall in love much more quickly than they admit. To say "I love you" after 1/5 of a second might be a little jarring to the recipient of the declaration, right? Rated!
Very few haven't experienced what I described. With age comes wisdom. Or is it just acceptance.

And, I was just messin' with ya a bit and exaggerating the ill affects of the fall out. Seen it happen to others more than my own experience. But it was fun to write about!
I LOVE this post and it only took me 1/5 of a second to figure that out.
Bonnie: How so? Did your head explode?

Roger: Likely true. Scary as shit.

JC: With age comes wisdom? Kind of reminds me of a public mea culpa I had to make after a reporter gave detailed of what I thought was an off the record riff to lighten a public meeting. I wrote in the public apology: "I always try to learn from my mistakes, and, as such, I suspect I shall die a genius."

Nikki: Glad to hear you are such a fine judge of writing content. :)
You mean falling in lust takes 1/5 of a second, right? It takes a lot longer than that to really fall in love. -R-
Christine: I mean nothing. I was merely interpreting the results of the Syracuse University findings that say that. I don't know, do mom's fall in love in 1/5th of a second when a baby is placed on their chest? I could imagine that being true, for example.
I think I might be in love with you. Nope, now it's gone. heh

Good post, lots of food for thought.
Well-written, thought-provoking, and hilarious! I adored this post from the first photo caption...so let's say that when it comes to words, maybe it takes about 3-5 seconds to fall in love? R.
Geoff, just stopped back by to pickup on the end of the thread on this. Stunned just a little by your return comment, I said 'attraction' not 'lust' - and never even came close to anything suggesting 'horizontal rumba', as you remarked. Readers must wonder whose mind is where... what a comment!

As far as love goes, I agree with others here who commented 'love' grows over time - not in 1/5 of a second. Not even for a new parent (want to see the studies on that?)

I'm standing with 'attraction' and adding 'interest' and 'curiosity' and even 'warm fuzzies' and I guess you can just keep rumba-ing if that's what comes to your mind when someone says 'attraction'.