SEPTEMBER 2, 2008 11:30PM

Subdued podium: a Visualization of McCain's Straight Talk?

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Ok, now that we've gotten past the non-convention day due to Gustav, and the Republicans in St. Paul have gotten their convention off to a partisan start, I have to comment on the podium.

 

The GOP Podium in St. Paul

 

I've had a fascination with the “set design” of political conventions for years. I remember back in 1988 when the Dukakis campaign was criticized for the palate of colors used for the podium in Atlanta. They didn’t use true red white and blue, but pastel substitutes.

The Dems Podium in Atlanta, 1988

 

 

Last week the Democrats had a pretty spectacular podium at the Pepsi Center,

DNC Podium, Denver 2008

and when they moved it to Mile High Stadium; they added some stately columns and a rostrum to the mix, taking design elements from the 2004 GOP event in New York.

GOP Podium, 2004, NY

Contrast the current podium at the Republican convention this week:

simple design in 2008 for the GOP

 

It is very plain. In fact the design of the whole convention is quite understated as compared to what we saw with the Democrats last week, and podiums we have seen in the past. I haven’t seen a design this plain since maybe 1972 or 1976. Sure, the huge digital screen that serves as a backdrop is high tech, but it is technology that is delivering some simple and bold imagery. I do suspect that there is some amateurishness in the McCain camp, but I don’t think the design cues at the Excel Center are an accident or a sign of penny-pinching the convention budget. Perhaps this look is meant to telegraph McCain as the opposite of the “celebrity,” Obama.

 

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convention, mccain, gop, rnc

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Comments

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aaah! You snagged my next post idea! Oh well. Great points, and I agree with you: the RNC setting is minimal and subdued, in counterpoint to the DNC's Hollywood-style spectacle (see my post from last week: "Which is the Soft drink...") I think the DNC set design was mean to celebratory, to give the audience a feeling of being caught up in the moment (those light bands reaching out and over the auditorium like streamers), while the enormous single screen at the RNC seems to just dwarf the people, usually with images of the waving flag. It reminds me a bit of the infamous "Big Brother" ad introducing the Macintosh computer in 1984.