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iamsurly

iamsurly
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ex-heiress
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Charming young lady, with sharp tongue and vocabulary of a seasoned longshoreman, who carries in her handbag worn and tattered membership cards to the Mayflower Society and Daughters of the American Revolution, for which her dues are in arrears.

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SEPTEMBER 1, 2009 12:40PM

Vintage Recipe Cards: Sandwich Loaf

Rate: 25 Flag

Further adventures in really bad food photography from the 1970's!

Sandwich Loaf

 Ingredients

4 hard-cooked eggs
1/4 cup mayonnaise
2 tablespoons chopped pimento
Salt and pepper
1-pound can salmon, drained
1 tablespoon lemon juice
2 tablespoons finely minced scallions
2 tablespoons finely minced celery
2 pounds cream cheese
3/4 cup sour cream
Small can chopped ripe olives, drained
1 tablespoon finely minced onion
2 tablespoons finely chopped walnuts
1 1/4-pound loaf white bread, crusts removed and cut horizontally into five layers.

 Directions

Mash eggs with 2 tbls. mayonnaise and pimento; season. Reserve. Mash salmon with remaining mayonnaise, lemon juice, scallions, celery. Reserve. Blend cream cheese and sour cream. Mix 1/4 cheese mixture with onion and walnuts. Reserve. Mix 1/4 cheese with olives. Reserve. Tin 1/2 cup cheese with yellow food coloring. Reserve. Color balance of cheese with green food coloring. Reserve. 

Assembly: Place bottom layer of bread on serving platter; spread with salmon filling. Add layer of bread spread with cheese-onion-walnut filling. On third layer of bread spread egg filling. On fourth layer, spread cheese-olive filling. Top with final layer of bread. 

To finish:  frost top and sides of loaf with green-tinted cheese; make a decorative border of yellow cheese. Garnish with fresh flower or use other garniture - radish roses, carrot curls and stuffed olives.

Serves: 16

Preparation time: 1 hour 

Approximate calories per serving: 335



Recipe & Photograph courtesy of Curtin Publications, Inc., New York, NY ©1973

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I do believe I've out done myself this time! I mean really - how many times have you had a recipe that calls for green cheese?
Reminds me of Kramp Heritage Loaf.
Good God!

I wonder if people will be making fun of contemporary food photography in 30 or 40 years. It's hard to imagine, but you never think things are dated until a certain amount of time has passed.
bobbot - I had no idea that there was actually something called Kramp Easy Lube Vegetable Shortening! I found the step-by-painful-step video for the Heritage Loaf on YouTube, of course.
Frosted sandwich loaf: very original. Even the colours are reminiscent of my old 70's appliances and shag carpets. How does it taste?
Jeanette - at least today the colors are recognizable!

Aunt Mabel - I'm terrified to find out!
I'm kinda wondering about the disconnect between "Appetizers" and "appetizing".
Haven't had a casserole in years. Does anybody still make those?
R
Well. Woo 16! Wow! Why not 13 X's the cooking batch fir more Gust?
No overuse the wild picked Garden Huckleberry? (!). But, You won't turn Blue! (?)
Toss in some eggplant, winter gourds, leeks, fingerling potatoes, and a few dozen watermelons, Kale, carrots, parsnips, brussels,
caterpillars, beets, beans (California Cauliflowers buds), Cherokee purple tomatoes, Cherry Roma'sand Currant Gold Rush smaller tomato fruits. The Black Sea Man is a brown fruit. Amish Paste? apologies.
Good food makes me goofy.
There is a brown berry Tomato.
But, the Speckled Mennonite Lettuce?
That came from Waterloo County, Ontario.
The family migrated to PA by horse buggies.
A Yugoslavian Red Butterhead has red tinge.
There is the Tennis Ball that is a tight rosette.
It can be traced back to the 1850. Toss a book?
William Woy Weavers is a great seed historian.
He was Friend with cook Childs. He licked spoons?
I go see that movie and shush up. No type and eat!
You could have found it on my blog too
Arthur - do you have a recipe that includes caterpillars?
bobbot - as always, I am trailing in your wake.

Rob - I am with you.

John - I actually make them quite frequently. I cook a month worth of food at a time for my husband's dinners and casseroles freeze really well. However, I draw the line at any casserole that includes tuna... I just can't do it.
I would think that "Kramp Easy Lube Vegetable Shortening" would be for a very different purpose.

(thumbified for making me throw up a little in my mouth and thank God that I am not living in 1973.)
Something like that had a brief fashion in my circle of friends around 1973 except our recipe didn't call for any food coloring. (We were simpler folk.) As I recall we layered tuna salad, egg salad and either something else or 2 layers of one of them. It wasn't that good.
This reminded me of playing "what's grosser than gross?" as a kid - ick. I would have won with this entry. I love the inedible, fresh flowers as garnish! My appetite has never been stimulated by a daisy.
Freeze'em - They make great door stops.
Jodi- Glad I could help.

nerd cred - you're brave to admit it.

Bob Vivant - I like the browning greens along the platter - they are particularly appetizing.

littlewillie - I'm afraid the dogs would gnaw on it, frozen or not, and that would not help my environment :)
Can'rt believe my mom never made a sandwish loaf! This seems so mid-western, but nope, she never did and neither have I. May not start now, either. Got some weight to loose so will be avoiding this likely yummy and very fattening little trip down memory lane.
Yipes! That thing is reminiscent of a YouTube video that was posted here a couple of weeks back, that featured the great Fanny Craddock, British TV chef. The last part of it showed a chicken she made where she stuffed mushrooms under the skin before roasting. That was all fine and good (I plan to try it), but then she had to go and put paper doodads on the stumps of its legs, and add a solid ten minutes worth of piped-on rosettes of mashed potato and other mashed veggies. You could barely see the damn bird.
Gee Bee - remember the good old days when they used to decorate the turkeys at a buffet with some kind gelatin and vegetable design and put those purty little papers on the legs? High class!
Oh god. I grew up in the era when this was gourmet chow. I'm having a bad acid flashback....
Oh, man - you guys would just love James Lilek's "The Gallery of Regrettable Food" - it's a whole book of dishes like this, and the revolting photographs that go with them.
Oh, and his survey of interior design from the 1970's - "Interior Desecrations"? I laughed so hard at some of that, that I cried all my mascara off!
Yuch!!! This explains so much that was wrong with my childhood.
oh my.

all it needs is kraft miniature marshmallows.
Wicked nasty stuff. I think about eating it an cheese whiz comes to mind.
My mother had this very recipe card!!!

I don't remember her ever making this, though. She was a big fan of casseroles, however.
nofrillsmonkey... ewwwwwwwwwwwwww... cream cheese, salmon and marshmallows? There's so much wrong with that combo.


Did someone say Cheeze Whiz? Yummmmmm
You know what really puts this photo over the top? The flowers.

Because when I'm eating pimento-flavored cheese products, I demand that they flowery and baroque. I want it all!
Seconding and thirding Sgt. Mom's suggestion to run right out and get Lileks' books. His commentary on these horrid things really DOES cause laughter-unto-tears. Seriously. Gallery of Regrettable Food, Interior Desecrations, and Gastronomalies! All guaranteed to split your guts.

This sandwich loaf looks so...

nauseating.

Although I must say, I've never run across the word "garniture" before.

Kind of like furniture. Only less useful.

:-)
this is why i love my vintage illustrated betty crocker book! i find this amazingly festive - must plan a cocktail party immediately! :)
Did you say, "I found the step-by-painful-step video for the Heritage Loaf on YouTube, of course?"

This is a definite EP for future date!

For once, the thought of this actually makes me ...lose my appetite. Now if it were cake, yum.
This is an outrage on sooooo many levels. I can't look at the photo . . . can't . . . look . . .
Checked out Kramp Heritage Loaf and nearly spewed the casserole the husband cooked for dinner tonight. Too funny...thanks!
Listen Surly Girly...I am getting a little tired of the way you drag out some old recipe cards and get an EP and cover. It's a chepa ploy, and I'm gonna be diggin out my grandma's Russian cookbooks, and I'm taking you down. Consider yourself on notice. You and that wannabee Cassidy kid you drool over. :O
Sandwich Loaf.
What a completely uninspired name for such a delicacy.

;-)
Mmmmm, there's more at this site The Weight Watchers Recipe Cards!! Nummy!! ~:D

Rated!
That is so nasty! Really, all I did was look at the title, and the following phrases - look at this, it's like a nasty gram:

Sanwich loaf: 4 hard boiled eggs; mash eggs with 2 tablespoons of mayonnaise.

Ew!

You gotta love a recipe that calls for canned olives. They always made me feel so continental, back in the day. We got the kind in the red can.
Leandra, I am so sorry. So, so sorry.
JK Brady - ummm... Bitter, party of one? Don't make me trounce your grandma's recipes!

Leeandra... I'm with Sandra... so, so, sorry!
Don't make me bring mamoore in on this. She's got autographed, framed albums and everything. Besides, you started it. ;)
"Preparation time 1 hour"?!?

I have better things to do with an hour of my life. Such as preparing something edible.
I'm glad I already ate my cabbage soup...that looks foul.
What I want to do is go to a party where this is served!
I'm with renee. Sounds good with iced tea.

I have no sympathy or empathy with folks who can't understand "eggs mashed with mayonnaise". What? you never had deviled eggs?
I love deviled eggs... particularly those made with Miracle Whip... but it's the green cream cheese mixture with salmon and walnuts and olives that throws me ;)
Yeccch!!! I have some vintage cookbooks with pictures like this. My favourite is American Housewife, a big, putrid-green book with equally nausea-inducing photos of inedible food.
@ john--"Haven't had a casserole in years. Does anybody still make those?" I observed a buffet table full of them at the last funeral I attended...in Texas.
James Lilek's "The Gallery of Regrettable Food" is on-line, somewhere like lileks.com/institute/gallery which also gives a link so you can buy the dead tree version.
(that sandwich loaf looks good to us)
~rocco and rusty
Not to be too much of a nerd (OK, I'm a big nerd) but one of the reasons the picture looks so vomit-inducing is because it is printed in 3 colors. It looks like they chucked the color blue to save money, which was pretty common back in the day. There is a slight blue haze, but I think it because of a light overlay of black ink.

When I was a kid, Wrigley's Chewing Gum, of all people, used to printed quarter-page ads in women's magazines with recipes that had nothing to do with chewing gum. The picture of the food was printed in a duotone of red and black so they mostly looked like pink and grey concoctions.

Four-color printing is much cheaper now, but we still pay a lot more for magazines, newspapers, etc. because everyone expects it now.

However, that recipe is pretty bad all by itself.
I think we actually had this at family gatherings in my past- it made a great snack while we were enjoying David Cassidy's soulful voice and his hot body every Friday night on television.
David Cassidy had a hot bod? I missed that.

@ john--"Haven't had a casserole in years. Does anybody still make those?" I observed a buffet table full of them at the last funeral I attended...in Texas.

Here in MN we call it Hot Dish and I just had it on a stick at the state fair.
The photo reminds me of my first agency job. They had a cookware manufacture who sold to Kmart and discount stores as a client. Harsh lighting, same crappy earth tone place mats and over the top flower decorations. Or it would be checker table cloths and antique oil lamps for that "down-home country look" just to be "creative."

My wife and I received a copy of the Joy of Cooking as a wedding gift. It was published in the 50s and had photos and recipes like the one above.
I love old cook books and their pictures! My favorite is the Women's Day Encyclopedia of Cookery.
and where the hell do ya find green cheese? I love these posts, BTW!!