JULY 30, 2012 3:05PM
"Instead, the focus seems to be on tailoring the companyâ€™s magazine properties around the digital..."
â€śInstead, the focus seems to be on tailoring the companyâ€™s magazine properties around the digital consumer. Driving that plan is a trove of research that breaks down readersâ€™ daily news cycle. The â€śArc of the Dayâ€ť study showed that in the morning readers want bite-size headlines and news flashes. In the afternoon, they are often at a desktop computer and want to grab a slide show or video, and at night they have time to engage in a deeper article. A related study also found that the average smartphone owner spends 1.4 hours a day waiting in line while browsing a device.â€ť - Laura Lang Rethinks Magazines for Time Inc.â€™s Digital Audience - NYTimes.com