SEPTEMBER 10, 2012 1:29PM
"The new services are powered by IBM Interactive IBM has introduced new set of integrated services..."
“The new services are powered by IBM Interactive IBM has introduced new set of integrated services designed to help businesses build and expand their digital marketing presence. The new services will help chief marketing officers (CMOs) and chief information officers (CIOs) in their engagement with selective and digitally empowered customers, the company said. Though the new services the company will help businesses use technology as a tool to build more meaningful, personalised interactions across mobile, social and online touchpoints. With the new integrated services, IBM will assess a business’s current needs against future marketing vision, conduct a gap analysis to evaluate currently supported future capabilities and then determine the new processes, technology, data, skills and governance required for the transformation strategy.” - IBM unveils new services to boost customer engagement - Computer Business Review