So remember last month how I told you about Project Sparta? That would be the IBM project aimed at simplifying how companies attack their big-data problems.

Well, it has a name now, and as I suspected, it’s part of the growing Pure line. It has been dubbed the PureData System, and it comes in three flavors: One optimized for transactions, one for operations and one for big-data analytics. IBM announced the system late Monday, in connection with an event in Singapore.

In the announcement, Big Blue included one of those big-picture observations about the state of data and the unceasing struggle to get a handle on it all. According to IBM’s reckoning, 2.5 exabytes of data is created every day. (You know what a gigabyte is; after that are terabytes, then petabytes, then exabytes.) And the amount is growing so fast that 90 percent of the data that now exists has been created in the last two years. What this means is that the amount of data that companies and governments and people are creating is growing like crazy, and that doesn’t even begin to get the point across.

I talked with Arvind Krishna, general manager, IBM Information Management, and he compared the different flavors to a Web site selling stuff: One version of the system can handle all the sales; another handles the analytics one might use to figure out what combinations of products people buy together at different times of the year, or to watch for credit card fraud.

With these new systems, IBM is promising that it can handle problems like these in minutes instead of hours.