Jake Highton

Jake Highton
Reno, USA
January 01
Jake Highton is an emeritus journalism professor at the Reynolds School of Journalism in Reno, Nevada.


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FEBRUARY 7, 2013 2:39PM

Death of print exaggerated

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Four years ago pundits were proclaiming the death of print journalism, characterizing newspapers and magazines as “dead men still walking” in the Digital Age.
I too preached that gospel of gloom and doom, even pontificating abroad by giving speeches in Athens and Oxford about anachronistic print journalism.
Yet today newspapering is a healthy business. Sunday newspapers are fat, bulging with advertising stuffers. Media giants like Comcast, News Corporation and Time Warner are glowing, surpassing Standard & Poor’s average share price.
“CBS is up a whopping 40 percent,” David Carr, media columnist reported in the New York Times. “The sky over traditional media is blue and it’s raining green.”
Yes, the print edition of Newsweek magazine died last year. U.S. News and World Report, another weekly news magazine, now focuses on college and hospital news.
But other print weeklies like The Nation, the oldest magazine in the country founded in 1865, are thriving. The reason is greatly broadened availability.
The Nation’s liberal message is available in a dozen digital platforms in addition to the print version. It can be read on Zinio “newsstand”: Facebook, smartphone and Kindle Fire. One of The Nation “stars” has a national television show.
Mother Jones, the investigative, reformist and progressive magazine, is still popular in print. It and the Nation are fuzzy about their circulation figures. But they serve as a counterpoint to the Establishment media that fire reporters for not hewing to corporate versions of the news.
Moreover, a lot of codgers like me prefer print editions of newspapers and magazines, cutting, saving and sending articles.

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Call me a dinosaur, but I refuse to give up on print. For one thing, I don't see all of these "claims" being substantiated...I just see print move to online and then rapidly die. I also have trouble FINDING the "everything" that "They" claim is on the web... I really don't care what print items transition there, but as for items that go missing while online...don't tell me it's healthier for it and blame its absence or demise on SEO...