An author I have worked with, Jessica Bell, posted a link today to an article from Forbes: Publishing Is Broken, We're Drowning in Indie Books - and That's a Good Thing, by David Vinjamuri. Here is the link.  I wrote a lengthy comment on Facebook about the article, and decided to post it here as well. I'd love to know your thoughts.

I'll be traveling for a few days, so may be delayed in replying to your comments...

My response to Vinjamuri's article:

I can see this issue from several sides: publisher, author, reader. And, Vinjamuri covers the subject well. He doesn't talk much about editing, though, and what I've noticed in 14 years of working with indie authors/self-publishers is that they, some of them, devalue editing. They don't understand the role of an editor, they don't know how to evaluate if an editor is able to do the professional job needed, they confuse proofreading with editing, and they don't know how to access the level of editor they need to ensure their book has its best chance. (The same can often be true of cover design.)

I can't tell you how many times a book has come to me for design already having been "edited" and it is in no way ready for publication. But the author doesn't see it. I've often been hired to re-edit work that was previously edited at great cost and, to be completely honest, there have been times others have been brought in to do a second round of editing on work that I've been involved in (because it takes years to learn how to be a great editor). Publishing houses have multiple people who are professionals and read the manuscript and offer structural suggestions and marketing suggestions and proofreading suggestions. A self-publisher, even if he or she hires the best designer and freelance editor available, would find it difficult to replicate the team effort publishers put into books (at least some books, certainly not all, and certainly not as they did as assuredly decades ago).

It all comes down to money. It takes money to make money. It takes years to learn how to write. It takes years to learn how to edit. I bet if there was a survey, 80% of the people in the US would say they "want to write a book" or "could write a book." In actual fact, it is not such an easy thing to write a successful book. It's a profession, but how does one get paid while they develop the experience and time in the chair at the keyboard that is necessary? And then, when they are finally *there*, a young acquiring editor feels they are too old at 40 or 50 to have much to say.

I have been astounded by the poor quality of ebooks being promoted by self-publishing authors who are hurting their careers by their rush to publish. At the same time, as a writer I understand this and have perhaps fallen victim to the seducing voice of publication as well. I am writing a book. What will happen to it? Who will read it? Is there hope of finding a publisher for it? Should I spend all that time on it then?

Many small publishers will find it difficult to be profitable selling ebooks. The profit margin is so slim. And, in selling printed books, there are so many difficulties on the distribution end. The distributor who gave me my start has gone bankrupt. Borders, the most open store to small publishers, has gone bankrupt. Sometimes I feel like starting a little printed catalog and mailing it out to people to look at while they read their coffee and maybe they will order a book. In fact, there are a few publishers who send me this sort of thing and I love them. The brochures are quirky and the publishers have a definite brand.

I have thought about going the other direction from print on demand, in the direction of collectors' editions of handcrafted books, and then an ebook for those who can't afford the handcrafted book. I'm going to look at this option for "Finding Pletonia."

As a former publisher, I can tell you that ending my 11 years as a publisher (due to the climate of publishing, the numbers, the lack of capital, the competition, the returns, the time in my life that all these things took place, the other choices that I had that were more profitable and fulfilling) has been sobering and of course caused me to think about what works and what doesn't; for me, for authors, and for publishers. And also for readers! I keep settling into bed with books that just don't work well or were not marketed/titled/designed/categorized/proofread correctly.

What I would say to any writer starting out who wants to be published is to write because you must; because there is nothing else on earth you want to do more than writing; because you are willing to work at it; because you want to do it whether you succeed or not. Figure out a way to support yourself, educate yourself about the craft of writing; save up for the services of the best editor you can find, and keep at it.

~Janice Phelps Williams, www.janicephelps.com. (I am an editor, illustrator, and book designer and have brought more than 250 books "to life" since 1997. I am also the author of the "traditionally" published book: Open Your Heart with Pets: Mastering Life through Love of Animals)