Unless you've been in a coma for the last fifty years, you've been subjected to some discussion of the value of exercise in dieting. Almost all the experts agree that it's a good idea - unlike other issues surrounding weight loss which are disputed constantly, lengthily, and with the acrimony normally reserved for ethnic conflicts in the Balkans. Occasionally, entire forests must be clear-cut in order to publish the papers of dueling nutritionists. In November of 2007, the media ballyhooed two seemingly contradictory studies claiming that being overweight was either a risk factor for, or protection against certain forms of cancer1. Consensus is rare and discord the norm.
But there are apparently no diets for layabouts and idlers, or more specifically, diets that suggest they remain layabouts and idlers. I’ve yet to find a program that didn’t advise or even demand an exercise regimen as part of its system. And just as it was necessary to find the right motivation to diet, it is equally important to find the right impetus to exercise.
Dieting only requires that you don’t do certain things - in theory, you can diet while sitting on your couch watching TV - but exercise requires you to actually do something physical. This seems an obvious point until you try it and realize just how unpleasant that can be.
Many of the psychological hurdles surrounding fitness are exacerbated by having to expose your lack thereof in public. For those of us who drag around the baggage of unathletic youths like Jacob Marley’s chains, it is doubly hard to dwell openly in the land of the buff. To do so in shorts and t-shirt borders on the masochistic.
If dieting at its core is a system of abstinence, exercise, minus the trappings, is physical drudgery. I like the feeling after a work out, when all those endorphins and encephalins are swimming around my brain, but I struggle to make the process itself tolerable much less pleasurable. It’s no coincidence that invention of the walkman occurred during the exercise boom of the seventies and eighties; people were desperate for distraction from their aching muscles and labored breathing. Ultimately, exercise is another burden in life whose benefits I appreciate after the fact, like getting a flu shot or reading Henry James.
Those benefits, however, are too well documented to be ignored, especially by the inertia-prone. It would be comforting to think that health concerns alone would be sufficient motivation, but sadly, this is rare. In all other aspects of human endeavor, one should prize thoughtfulness and reserve, but when it comes to exercise, it’s permissible, even desirable to be as shallow as a stool pigeon's grave.
In other words, embrace the trappings and brag freely about your efforts. The clothing, the shoes, the books and magazines, the endless prattle about technique, the obsessive recording and trumpeting of minuscule improvements in time, distance or endurance - these are the rewards. If working out also prevents a massive coronary, well, that's nice too.
I walk for exercise. I also walk to buy lottery tickets at the local convenience store. Therein lies my dilemma.
The virtues of walking are extolled by most every health and fitness guru; it can provide a good aerobic workout with minimal stress to bones, joints, and muscles, it doesn't require expensive equipment, and it is safe for those even woefully out of condition. There are no complicated skills to be learned; you don't need pricey lessons from overbearing pros. Walking is sensible…and that's the problem.
Using the superficial frame of reference, it's easy to see the limitations of walking. How much cachet can there be in a skill mastered by one's first birthday and practiced by many into their nineties and beyond? What arrogance can be derived from knowing that walking is not only exercise, but the planet's oldest and most widely utilized form of transportation. Who wants to think that their strenuous aerobic workout could be mistaken for an errand?
Walking is deficient in all matters valued by the fitness dilettante, but most notably in equipment and clothing. Bicyclists wear helmets and logo-covered jerseys. Runners and joggers can choose from entire designer wardrobes made from the latest high-tech materials. Basketball players use footwear more complicated than the space shuttle, larger too. And walkers?
Sneakers, sweatpants, and optionally, radio headphones tuned to NPR. The major athletic suppliers do market walking shoes, but they mostly resemble the orthopedic oxfords your school nurse wore in the '50s. For a man with my frivolous criteria, could there be a bigger curse?
There are more vigorous modes of the "sport;" power walking, race walking, and the burgeoning fad of pole walking. While the gear for these mutations is significantly more stylish, the overall presentation leaves much to be desired. The power walker, with forceful stride, pumping arms, and determined glare, suggests nothing more than a demented drum major, while the race walker more closely resembles someone desperate to find a bathroom. As for pole walkers, they seem like delusional or perhaps scatterbrained cross-country skiers who forget they needed skis and snow. These forms may be more strenuous, but they're infinitely dorkier.
The practical and low-key nature of walking doesn’t seem to bother women as much as men whose vanity about things physical is staggering. If walking is ever to appeal to them in a major way, radical changes must be made in the marketing.
There definitely needs to be more gadgetry including multi-function watches that measure everything from kidney function to the ambient temperature on Neptune. Aerodynamic sunglasses are also a must since the effects of wind resistance are fierce when you’re moving at 4 MPH. Cutting edge, graphics-heavy magazines abound for surfers and skateboarders – why not walkers? The last attempt at a periodical was Walking, a lame effort nearly devoid of men. The cover models were attractive, fit, non-threatening women in their thirties and forties who exemplified the wholesome nature of the sport. Those few of my gender interspersed between articles on menopause and skin care were born-again health types who were very in touch with their emotional side. It should have been called Neutered Monthly.
Less emphasis should be placed on aerobic efficiency, and more on attitude. What's missing is a dark side, a dangerous side. Not a really dangerous side, mind you, just the aura. There should be T-shirts emblazoned with flaming feet that say "AMBLIN' MAN" and "BORN TO STROLL." Instead of cheery, supportive walking groups, we should form tough-looking gangs with names like, THE JOHNNIE WALKERS, THE HOT FEET, and STEPS OUTTA LINE. Essentially, we're looking for the kind of threatening image which makes adoring women murmur, "Wow! Look at that guy walk!"
I firmly believe in the health value of walking, but I also believe there is a huge financial incentive for athletic companies to reorient this bland form of exercise to better reflect and inflate the vacuous male ego. Let us join together to make walking less pedestrian.
(Reposted from August 2009)
1 [i] “Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective.” Washington DC: AICR, 2007 and “Cause-Specific Excess Deaths Associated With Underweight, Overweight, and Obesity,” Katherine M. Flegal, PhD; Barry I. Graubard, PhD; David F. Williamson, PhD; Mitchell H. Gail, MD, PhD, JAMA. 2007;298(17):2028-2037.


Salon.com
Comments
Lot of truth amid the humour here. I like walking (taking it up once my jogging days were done). The Redhead got me into it. We hike the trails and roads at three different conservation areas and a provincial park, as well as the streets in town (the mutt insists).
I'm not in really good shape, but, for my advanced years, I guess I do OK.
I know I need exercise and I also know I don't get exercise, unless you count fingers pushing remote buttons. The thing is that I can not imagine myself walking down the road, festooned with all those freaking gimmicks and sporting sissyfied, L.L. Bean shorts and shirt, not to mention the all-important headband.
Please, if you're gonna make me re-inact the Bataan Death March, just put a gizmo on my arm that will pop up when I hit the ground and announce: "THIS MAN IS DEAD. PLEASE REMOVE THE BODY."
R
BUT ... I also saw an abundance of really neat marketing ideas, and even though this piece is rusted by age, the ideas are no less great ... the shirts, etc. If you lived in the "Land of the Living Dead" ... Florida ... where I do, you'd realize that every mobile home park, every "over 50" condo, is a virtual marketing paradise for things like shirts that read, "Born to Stroll," and for organizing walker clubs with names like "The Johnny Walkers."
Hell, man, I know a guy who lives on an island within an island (that one being Sanibel - check it out) who is so damn rich, he sleeps on money, all made off of tee shirts. No Lie (The tee shirt part)! His trick: Marketing his wear-wares to organizations, groups, etc. He does volume stuff ... fifty, a hundred, a thousand, etc at a time ... not some week-end flea market hawker ... and he's rich. Ferrari rich!
And here's ole Jeff B adjunctly spouting out sensational marketing stuff, while focusing on the plainness of ... walking! Re focus! Go to work, man. Your next ... maybe first? ... million is a silk screen away! {{{ R }}}
Food.
Face.
Fat.
Intake less than you expend. Therein lies the insidiousness of cigarettes, given a pack a day is 500 calories of energy. So, do nothing but give up smoking and you will gain a pound a week, as 3,500 calories is a pound. It sucks ass.
So do nothing but add a little more walking to your day through parking a car further away from stores, or taking stairs rather than the elevator, and you should be able to get rid of a couple pounds a month.
But it could cause joint pain. And you might get high. And then get the munchies. And then where would you be?
Rated
lmao. as an avid walker, i am all for it.
T.S. - Tell your wife to convert the number into kinetic energy and charge her boss by the Joule.
Torman - Forget the gizmos and fancy clothing; just put one foot in front of the other. Then repeat with other foot. Let me know if this works - I'm writing a manual.
Owl_Says_Who - Oversize sweats and T-shirts usually do the trick for me. Also, work out in the dead of night.
Donna - REI has come out with an Oreo-dunking belt pack for just this problem. As for the mirror, you can stick one in a Bob Dylan-style harmonica holder.
sophieh - Attitude is important, but getting off the couch is the key.
Rod - This piece isn't new, but I didn't copy it from a scroll at the Library of Alexandria either. As for your marketing suggestion, it's an interesting point. I'll mention it to my wife who's more knowledgeable about the rag trade.
Cranky Cuss - Walking is way more pleasant than a gym, although I now do both.
Gwool - You don't have to be high to enjoy walking, but if you are, I highly recommend carrying a GPS. I once found myself in Newton Upper Falls and had no idea how I got there.
littlewillie - Thanks. John has been very supportive, and I'll feel bad when I crush him like a bug.
Renatta Laundry - Me too.
scanner - I was thinking of the Four Seasons "Walk Like a Man," but men tend to walk into bars.
Caroline - Thanks. I hope it doesn't generate the kind of vitriol that John received for his Jane Austen piece. Former English majors can be brutal.
Funny piece, tubby.
R
John - you do realize that the phrase has nothing to do with pigeon bowel movements, right?
Blue in TX - Yoga, eh? It's not for me. Most people tell me I've already got my head twisted up my butt.
cartouche - Zamboni sex - there's a topic Masters and Johnson never covered.
suzie - Thanks. The flask idea might help draw converts.