Jimmy Zuma

Jimmy Zuma
Location
Washington, District of Columbia,
Birthday
August 01
Bio
After ten years haunting online political forums and much longer as a disability rights advocate, Jimmy Zuma started the online political journal, Smart v. Stupid. Since then, he has emerged as one of the left’s most direct new voices. Almost immediately, Jimmy was offered the opportunity to join the political team at Technorati where he writes DC Water Cooler, a weekly feature on what the politicians and pundits are talking about. Most recently, his columns began appearing in the Tucson Sentinel in Tucson Arizona. He is also an occasional contributor to OpEd News. Jimmy's goal is to return vetting to the marketplace of ideas, by elevating the status of smart ideas and debunking dumb ones.

Editor’s Pick
SEPTEMBER 16, 2011 6:34AM

Employers debunk Republican “job creator” myth

Rate: 25 Flag

Can the myth of “certainty” be far behind?

Employers don’t create jobs, customers do. This week, business owners themselves exploded the myth that they are the job creators.

The American Worker Previously we’d offered the argument that businesses don’t create jobs. “Customers are the engine of capitalism and of jobs,” we wrote. “Employees are hired when a willing buyer shows up at the door. Jobs are not created for any other reason.” Now business owners have weighed in to provide corroboration.

Reporting this week in the New York Times, Mokoto Rich interviewed Jeffery Braverman, owner of Nutsonline, in Cranford, N.J.. Even a $4,000 tax cut would not cause him to hire anyone. “You still need to have the business need to hire,” says Braverman. “Business demand is what drives hiring.”

In the same piece Michael Kehs, CEO of Chesapeake Energy, said a tax advantage “does not drive our hiring.” Jen-Hsun Huang, CEO of the high-tech company Nvidia concurred that tax breaks don’t affect his hiring decisions. Like many tech companies, he expects to increase his workforce “by twenty percent this year” based on customer demand.

When businesses are under-taxed, owners take the savings as extra profits. Under taxing doesn’t drive owners—or anyone else—to do civic good. It simply provides unearned income at another taxpayer’s expense.

Business blogger (and small business owner) Jay Goltz puts the final nail in the job-creator coffin. Noting that the people complaining about taxes are the same people who always complain about them, in good times or bad, he writes:

“Right now, my picture-frame and home-furnishing businesses employ 110 people, and they have certainly felt the effects of the recession and the housing meltdown, but if I have a problem it’s not with taxes and regulation. It is that I don’t have enough customers with money to spend. That’s why the most important aspect of the president’s plan is that it would inject $450 billion into the economy.”

Which brings us to part two of the phony right-wing jobs argument. It’s the myth that “certainty” is required for a strong business sector. Any entrepreneur will tell you that just the opposite is true.

World English Dictionary defines “entrepreneur” as someone who “by risk and initiative, attempts to make profits.” Not all business owners are entrepreneurs, sadly, but the most successful are. The highest profits are made when success is uncertain. The most profitable industries rely on uncertainty to give them the “win.” Obvious examples are the fear mongers who pitch gold on talk radio. They rely on economic uncertainty to scare you into buying. They profit from your uncertainty.

When a market segment functions with a high level of certainty, both customers and products are interchangeable. If that happens, vendors can only compete on price. Certainty lowers profits.

Republicans like to blame the bad economy on things they made up—like this myth of “certainty.” However, if they really believed it themselves, they’d compromise to get legislation settled. Yet they choose to obstruct even though obstruction itself is the primary reason for less certainty. It doesn’t pass the smell test.

Glen Greenwald writes eloquently about how business has enjoyed the certainty of low taxes and lax regulation for thirty years. Those years include two major recessions and two major bank bailouts. During the period, the boom came during the Clinton years, when taxes were reasonable and billions were made in our most volatile sector, technology. Technology continues to be one of the few bright spots in our economy (see Nvidia, above.) America’s most valuable company today, Apple, was near bankruptcy just a dozen years ago.

The only certainty in business is that certainty inhibits profits. But if Republicans really thought certainty was so important, they’d stop obstructing everything, wouldn’t they? If certainty was so necessary, wouldn’t it be worth compromising to get it? No, they’re simply arguing about something that doesn’t exist so they can avoid fixing something that does.

In doing so, Republicans conclusively debunk the claim that they are patriots.

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Where have you been all my life, Sailor? This is the simplest, easiest to understand, smartest piece on the economy I have read anywhere in forever.

Thank you.
Reality debunks the myth that Democrats care about anything other than their own of accumualtion of power.
Of course our resident right-wing "commentator" doesn't address anything that you actually said in your piece.

Nice to see you call certainty exactly what it is: a myth.
The tragedy and travesty of Supply-Side economics has been exposed yet again, a tragedy compounded by Voodoo Economics and the foolish belief that lowering taxes raises revenues.

Why is it so difficult for the nominally "best and brightest" to understand what is truly self-evident: If your goal is a consumer economy, the first requirement is consumers. No less a devout capitalist than Henry Ford understood this, and so does Warren Buffet.

Flat-lined wages, displaced jobs and rising prices are a prescription for exactly the sort of economy we now suffer under. Not surprisingly, the country enjoyed a real boom under Clinton, when both taxes and wages went up.

Unfortunately, the Reactionary Right never lets FACTS get in the way of BELIEF.
should be said often. but i think answering republican claims in a cool a reasonable way is waste effort. they are a part of the people who have a lot of money and want to maintain what they have, without knowing how to make more.

grover norquist is the perfect example. inherited wealth from a company made obsolete by technology. he has no talent, so since he can't get more, he asserts he shouldn't have to pay taxes. he was born rich, but can only stay rich if he keeps it all.
Really outstanding post. Demand needs to fuel economic health. If we can somehow stimulate demand then confidence can be restored, products can be produced and sold, revenues to government coffers can increase, deficits reduced, etc. etc. The term "jobs creator" is a euphemism concocted by Republicans which seemingly is now part of their mantra. I'm not sure how it's defined--the use of the term is certainly a bit obtuse and said with a sneer towards the Obama administration.
Will you please send this to the RNC? Thanks!
Excellent work. You said exactly what I've been thinking.

The only uncertainty that effects the economy is the uncertainty of the consumers whether they are going to have a job tomorrow, or be forced into bankruptsy because of illness and lack of health insurance, undermining of social safety net programs, and the undermining of the middle class, unions, and job security. Bring back job security, social security, healthcare security, and environmental security (from degradation and exploitation), and you'll bring back a thriving, green economy!!!
I love the way you break this down.
You're right. Google didn't create any jobs.
Outstanding and succinct. The "job creators," myth, like "Supply Side Economics" is an example of what others (Krugman, e.g.) call Zombie Lies. They keep coming back no matter how many times they are refuted by facts and by history. Rated.
It was obvious that the "job creator" phrase was a cooked up talking point. the repubs' real agenda is as small a government (excepting the military, police and prisons) as possible for that fend-for-yourself state that their theory alleges to be the New Jerusalem. Good summing up. Although it's not central to your argument, it's over-simplifying to attribute job creation only to customers. Innovators such as Microsoft and many others create customers, and hence jobs, through innovation.
When something is repeated frequently enough, even when it is completely illogical upon examination, oftentimes people tend to take it as fact without questioning, especially if it's catchy-sounding. The term "weapons of mass destruction" comes to mind. Hearing the mantra of "lower taxes" in the same sentence as job creation and "less government" alongside the implication that government is bad and inhibits growth has been the drumbeat in certain circles for a long time. And people swallow it without thinking even after someone shines a light on it like you've done here, with simple clarity and logic. Your post makes beautful sense; unfortunately, like members of cults, sometimes people almost have to be deprogrammed before they can think for themselves.
More to corroborate the theory that raising the top income tax brackets, thereby funneling tax money into government programs that hire people creates private sector jobs when the once again solvent working class creates a need for goods and services.
Well written. Mis-directed, but written well. Changes nothing but perspective and in so doing is more supportive of the Right. BTW, Apple was 'bailed' out by Microsoft to preserve the competition and avoid anti-trust actions that would surely follow. Thank goodness for RedHat, making something out of nothing.

All with customers, and without them of course nothing. So how does stating the obvious in different terms make employers, or businesses not creators of jobs?

Oh, Nvidia will increase its workforce everywhere but here in the U.S.A.

Finally, Greenwald and thou have a penchant for head-fakes. The boom under Clinton came mostly ( I genuflect ) under Gingrich-led intiatives. The same cannot be said for Pelosi's reign of terror. The two major recessions is an overstatement aimed at disillusioning the readers. The first was pasted directly upon 9-11 and the second came when Pelosi swung the gavel in glee 2007.

People are disillusioned with Obama not for what he has done wrong, but for the nothing he has done to make anything right. Which is why he is left, and so are you. Be proud, there would be no discussion if everyone were on the same side.
It's not news that demand creates jobs, but at this point it's newsworthy that something so obvious has to be explained repeatedly. The idea that larding more privileges on business can create jobs has been skunked, punked and debunked by reality, even though a smidgeon of smarts would cause anyone to not consider it in the first place.

Buba,
Gingrich had as much to do with the tech boom and resulting explosive job growth as Clinton did, which is so close to nothing we might as well call it that. The idea Pelosi had anything to do with this current megamess is laughable, and is not something one says if there is even a remote hope of being taken seriously.

We can't all be on the same side on many issues, but there's no real argument in reality versus surreality.
If certainty was so necessary, wouldn’t it be worth compromising to get it? No, they’re simply arguing about something that doesn’t exist so they can avoid fixing something that does.

Koch knows. Those two know. Repros are a machine party. Not going to shake them to be patriotic by this...money talks...money for their various campaigns.

However, I liked your piece. Smart! Duh! Look forward to your next piece.
Yeah um,

Marketers precede the customers and those who design precede the marketers....which brings us back to employers again. If I place an order for three hundred moss covered family gradunzas and stir up a might crowd of followers who want the same it will still not create a single minute of employment for anyone. So your premise is only partially correct. I find that by and large the least creative segment of society is the consumer. By all means however continue to punish American employers whilst China subsidizes theirs and see what happens to your theory.
Well done and so true. If we are so worried about "Small Business" why do we support BIG OIL?
Right on! We need demand, and increased money flow. Silly of me to quote a line from "Hello Dolly," but it is true that money is like manure, it is only good if you spread it around. Giving tax breaks to folks who will only sit on the money, not only does nothing to help the economy, it makes it worse. Additionally, not creating infrastructure that would help commerce and which would offer a return on investment for generations to come (look at the interstate system and the railroads!) only deprives us from potential leverage of the money in flow. Meanwhile our country only sinks to lower levels. Frankly, some of those Republicans should get out and see the airports, roads, rail systems, etc., of other countries. I can only think that someone from Singapore or Japan, who flies into LaGuardia and catches a cab into Manhattan (a dirty cab compared to what they are used to seeing, but then traveling pothole riddled and very old roads, and often snookered into taking the long way, up over the Tri-Borough Bridge, at that), must think that he has just landed in a third world country. So much for the American legacy and spirit!
The economy operates based on input from at least three sectors, the consumers, the workers and the business owners or other employers which could include governments and non-profits. The Republicans and the most powerful people seem to be trying to give one hundred percent of the credit for everything to the business owners without acknowledging the input from non-profits, governments, workers or consumers. They also indicate that the only ones that should have the information they need to make decisions in many cases are the business owners. This is what proprietary information is intended to do.

Thanks for the perspective.
This is as coolaide as it gets, I will limit my reponse it is not worthy of a lenghty explanation; duh, WITHOUT EMPLOYERS THE CUSTOMER HAS NOTHING TO BUY, AND NO MONEY TO BUY IT WITH, IF THEY HAVE NO JOB, WHICH BY THE WAY IS PROVIDED BY THE EMPLOYER. The sad part is people with this ideology get to Vote.
I have only one nit to pick at this point.

Glenn Greenwald does not "write eloquently" and never has. He is a Libertarian hack and not worth the time it takes to read him nor the pixels involved in debunking his drivel.
I'm so glad to hear someone finally pointing out that if "certainty" is a totally bogus issue. Nothing is certain. It can't be done. No law is permanent. Those who win the next election can change it.
Bravo! If I may, I'be been trying to express this idea myself, although it doesn't seem to go over very well. The best way I've found to phrase it has been "if they come, you will build it."
I agree. However, the Democrats bear some of the blame as well. They may not spout as much asinine rhetoric, but they still promote businesses as job creators. If they REALLY wanted to fix things, the jobs bill would look a lot different, starting with placing more money regularly and dependably, in the hands of the people who will spend it, which would jump start the economy. Here's the jobs plan I'd LOVE to see; if you stop by, let me know what you think.
@ Alan_in_MN: Regardless of what you think of Glen Greenwald, if you'd actually read the article you'd have known it was written by Susan Webber, who under the pen name of Yves Smith authors one of the most respected financial blogs on the 'net. Her credentials are impeccable and she is definitely an avowed capitalist, if perhaps a less disingenuous one than some of the sociopaths out there.

@ Justin Offalius: Without a perceived need in the marketplace, it doesn't matter what you design or manufacture, it won't sell. No serious business enterprise is launched with the determination of what market exists for it. My great-uncle, a man who had some successes of his own, had in his time interviewed Edison, Fermi and Tesla and was a friend of Charles Revson and consulted for him before he became rich, used to tell me that the Hebrew definition of success was "The time, the place and the wherewithal" and that would always be true.

Take note of the fact that two out of three of those represent the consumer, not the supplier side of the equation. Edison didn't end up employing all those people because he invented an electric turtle that did the rumba; he invented something for which a clear, known universal desire and need existed.

You can design and manufacture anything you want (in China or elsewhere) and if people don't want it, there will be no employment.
By the way, it's not so much that "China subsidizes theirs" as that WE subsidize them and have allowed so many of our production jobs to be moved out of the country so those "job creators" could pocket more money and leave the jobless or with just enough to income for some of their crap at Walmart.

Give someone who's greedy an inch and they will not use it to make room for someone else who's about to fall off a cliff. They'll just order a bigger lounge chair to take advantage of it.
"without the determination"
I like your post.

I would direct you to my post "The Wealthy and TTTTTTaxes" in which point out that tax cuts don't make jobs....tax increases do that.
Sales take both customers and producers, so I'm not sure what this is debunking. No gold star.
Seriously, what the fuck do you know about business or real jobs...? You just sit behind a Mac all day jerking off to your semen covered 8 x 10 color glossy of Barack 'The Messiah' Obama... stick to writing about what you know about.... maybe child porn or beastiality.