Trees of the Mind

Jodi Kasten

Jodi Kasten
Location
Jacksonville, Florida, USA
Birthday
October 27
Bio
Professional Mommy, Professional Food Writer at EatJax.com, Freelance Writer, Non-committal Paranormal Investigator, Folklorist, All Around Nice Girl

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Salon.com
Editor’s Pick
OCTOBER 6, 2008 10:53AM

Holy Economic Indicators, Batman!

Rate: 7 Flag

This year at the movies no one has wanted to see war (Anyone remember Stop-Loss?) or government bad guys (The X-Files: I Want to Believe? Anyone?) I’d guess it’s because we see enough of that in real life. Here's a gratuitous photo of David Duchovny and Gillian Anderson in bed together anyway:

Rolling Stone Cover 

Source: Rolling Stone

The only things doing well at the box office are superheroes (Yes, I count Carrie Bradshaw as a superhero, you got a problem with that?), talking Chihuahuas and Abba.

Movies are pretty much out for me anyway these days, so this weekend, the husband, the spawn and I went out in search of something fun to do.

Here was our first choice:
The Jacksonville Home and Patio Show

These shows are held twice a year at our Prime Osborn Convention Center. It’s a collection of every sort of home service or merchandise business you can imagine. Builders, roofers, pools, cleaning, air conditioning, you name it. Phoenix and I go at least once a year, primarily to get free pens and magnets for the refrigerator, but also because I thoroughly enjoy baiting the guys at the Florida Times-Union newspaper booth by telling them, “No thanks, I get my news online.” This makes smoke come out of their ears.

This year, we had a purpose. I still have a Blue Roof. For those of you who live in areas which do not get periodically blown off the map, I’ll show you a picture of what I mean:

Blue Roof 

My roof.

If you go back to my very first post, you’ll see that my roof has been like this for a very long time. I have called dozens of roofers and I’ve only gotten two estimates. Both of them were from companies who don’t use anything but architectural shingles. As you can see from the photo, I have a very low pitched roof. Architectural shingles look stupid on that sort of roof. Honestly, I think architectural shingles look stupid on any roof, like a fake HoJo roof.

3-Tab, non-douchebaggy shingles 

3-Tab Shingles, what I have now, what I want again

Fake HoJo Roof Shingles

Fake HoJo Roof Shingles

Source: JBcontractingllc.com

Anyhow, our plan was to go to this event, chock full o’ home service businesses and sign up for estimates, since no one will return our phone calls. Here’s where the economic indication comes in.

In the “event profile” section of the JH&PS website, the pitch to possible vendors gives demographics for the audience:

Qualified customers make the Jacksonville Home & Patio Show work for you!

 

 

 

88% own their own home

 

 

75% of visitors have household incomes over $99,000

 

 

Over half of visitors are planning a major remodeling or redecorating project or a gardening/landscaping project in the next 12 months

 

 

74% of our visitors make onsite purchases or purchases within six months of the show and combined will spend over $40 million.

 

 

For the last four years we’ve gone to the Home Show, the parking lots have been FULL. You could barely get a stroller through the crowd inside. Bags were checked at the door to be sure you weren’t going to blow up the enormous collection of Jacksonville’s elite inside, that's how many rich people were in one place at one time.

Well, at 11 a.m. on Saturday morning, the lots were not full. In fact, we parked in the lot in front of the main door and the lady who helpfully relieved us of $5 to park said we were the “second car today”. The show was so badly attended that people were able to park at the meters. THE METERS!

Once inside, there were no lush displays of landscaping set up as if they had grown there. There were no celebrities cooking chicken quesadillas. There were very, very few pens. We were able to wheel TWO strollers, mostly side by side, down wide aisles. We were accosted by desperate young women asking, “Can I ask you a question?” while holding a bottle of hand lotion. In the past, we were ignored while tapping people on the shoulder because we didn’t look like we could afford their decorative concrete driveways.

My driveway:

My Driveway! Yay! 

Okay, I might concede that point.

So, after signing up for two estimates from the only two roofers in the building, we decided to go elsewhere. If I had been smart, I would have gone to see Louis Bayard out at the beach. I was not smart. Plus, I don't think he'd appreciate my toddlers at his event. (Though Louis strikes me as a nice guy.)

I thought we’d get some lunch then head over to the Babies R Us to get Pudge a Halloween costume. We went to our customary Babies R Us location. It is closing. There were “20-40% markdowns”. There were teenagers standing on the corner with big signs on sticks proclaiming "EVERYTHING MUST GO!" We went to have a look. They were selling the fixtures. Nothing was left but Dora diaper bags and Easter bibs. Evidently, everything already went.

So we tried Toys R Us.

Toys R Us - The Mouth of Hell  

Source: westportnow.com

That isn’t my Toys R Us, but don't they all look the same anyway? It was closing too.

We had heard that both stores were going to be opening a new location down at the spiffy new outdoor mall on the Southside. I detest this mall because there is no shade and you can’t walk the whole thing in a circle. It’s a giant strip mall. It may be a strip mall with Cartier and Louis Vuitton, but it’s still a strip mall. The two “R Us” stores have not opened there yet.

So, we drove over to get some lunch at Five Guys. We had to park in front of the “Rejuvanence (sic) Life Spa.” This is a spa/yuppie groomer which specializes in Botox, sandblasting your face and injecting the ass fat from a crocodile into your “marionette lines”. Not only are they having specials, they are FINANCING BOTOX. I’ll repeat and translate for those of you who did not get it the first time because your brain rejected the idiocy of what I just said: People are getting credit to have their facial muscles paralyzed then paying INTEREST longer than the Botox lasts!

Now, I have absolutely no problem with folks who like to do things to their face. I dye my hair, I shave my legs, everyone has their own level of landscaping. But when you have to FINANCE YOUR BOTOX, there might be some problem.

That’s my point today, kids. There isn’t just trouble brewing here, no. There is a full on PROBLEM.

Meanwhile, McCain has his puppet squawking that Obama is a terrorist because he sat in a room once with one of the Weathermen.

Somehow I doubt she’s financing her Botox.

We can't take care of our own. 

Source: businessweek.com

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Comments

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Shameless bump. C'mon, I took pictures!
Jodi, your post is a scary (but perfect!) supplement to my other firefox tab of the NYT home page as I keep refreshing and watching the dow tunnel its way to China. I think maybe I'd feel better if I could finance some Xanax. You should bump this later to get a new set of eyeballs.
undertow - Yeah, I think flushing my money down the toilet, then hoping the overflow from my badly designed 1960's sewer pipes will bring back my neighbor's money as well is a better investment strategy than the stock market. But, I'd need actual MONEY to do that, now wouldn't I? And, if I had that money, I'd have new pipes.

If you listen to my Grammy, the Depression was all folksy and down-to-earth. Maybe that's why they trotted out The Puppet?

You BETCHA!
Damn. It's getting a bit freaky deaky out here, isn't it? Everyone is mesmerized by the Dow. Very few people are even interested in my ghost stories this week. Because they have their own horror stories to worry about.

Well, we can be rest assured that, if someone wants to finance Botox, they really, really need it. Great post.
It's all the spiky little lines, Odette. It's like hypnotism.

Obviously, I don't have any money in the market... hee hee hee. But, there are a lot of folks who have retirement funds who AREN'T rich who do have money there. They are watching it melt away.

This is crazy.

Oh, and I'm SO not hating on the Botox crowd. I'm all for freedom there, but financing it? Really?
This was a great story, Jodi, very personal. (I thought the pictures were worthwhile. Especially the X-Files shot. :-)

What I like the most about your post, actually, is the ironic contrasts it draws. We're facing a potential economic meltdown, visible to everyone, and yet we also see so many little indications that people hope it'll just go away. Home and patio shows, big box toy stores, and (oh my God) a day spa sandwiched between a Publix and a Total Wine (I clicked the link). Is all this sustainable? Gee--does it look sustainable? We're in for exciting times, I think.
Rob - And that's the "slummy" part of that "outdoor mall"! Simon properties doesn't even claim it on the mall website! I guess after you have your face injectified, you can do your grocery/wine shopping. This proclamation of available Botox credit was on a SPECIALS BOARD in front of the spa!

As for my Duchovnoporn, I am fully aware I have a problem. At least I admit it.
I'm amazed about financing botox, too. Aren't there other things more important? I wonder if people are actually doing it.

And David is hot. There's just no way around it.
Odette - I *completely* believe people are doing it. I could understand large scale procedures like facelifts or nose jobs, I guess, because they cost so much. But if you can't scrape together the couple hundred or whatever for Botox, then maybe you should be saving what money you do have for other things?

I think I'm being catty, though. I'll never need Botox. Ever seen wrinkles on a balloon?
i was listening to NPR on the way to work the other day, and i heard something that befuddled me. The economic talking head was saying that people were having trouble getting loans. The example given:
If you lost your job, and have your credit cards maxed, and have missed some payments, you will have a hard time getting a a loan.
No shit Sherlock!

My economic indicator:
Toilet paper
--insert your image from a previous post--
if you are at work, or shopping, or at a restaurant, and have had to use the facilities, you have noticed that the quality of corporate TP is woefully lacking in the quality you have in your own commode. Now, with unemployment rising, and general shopping down, people are spending a lot more time at home. This leads to an increase in the use of quality TP. as the general economy drops, and as demand for quality TP rises, the price increases accordingly. (simple supply and demand)
i have noted that my preferred brand of TP has escalated in price nearly 75%. This reflects a serious downturn in the economy. If we continue on this track, i will be wiping my rear with cash.
Gothique - I must agree, but with an eyebrow raise. I have noticed a distinct lack of paper towels and soap in the establishments I frequent as well as the decline in toilet paper quality you have mentioned.

However, since the Dow just closed below 10,000 for the first time in four years, I'd say we should all worry more about retaining a pot to pee in to begin with. Disturbing.
Attempting to bump for the dinner procrastination crowd.
"Bags were checked at the door to be sure you weren’t going to blow up the enormous collection of Jacksonville’s elite inside, that's how many rich people were in one place at one time."

Both of them?

Wayne, in Ocala, where we have enough rich folks to buy and sell Jax, but no interest whatsoever. (The town reeks of roasting coffee beans, pulp wood in acid baths, and petroleum fumes). Ocala has the sweet scent of old money and composting horse manure.
Great post. I loved the part how you get smoke to come out the ears of the newspapermen. Thanks.
Wayne - they 'copter them in from Ponte Vedra. LOL
Hi Jodi,

Excellent and telling post.

#1 Carrie Bradshaw is a superhero.

#2 After going to Staples for a needed inkjet cartridge today I bopped into the next door Linens and Things which was also closing and selling the fixtures. I felt guilty for not really needing any new sheets so I bought none. The salespeople who were still gainfully employed were clumped in a group of five in the corner discussing unpaid bills and customers who wanted "extra discounts added on to already low prices . . . the nerve" or something like that.
Excellent, as always. And mebbe this'll bump you back into the feed. :)