
The summer of 1969 was the summer of my swimdresses.
That I can even find an online photo of them now is amazing. In our remote corner of the planet in southwest Wyoming where I spent my youth we had only mail order catalogs--Sears, Penneys, Aldens, and what was to us the very upscale Spiegels. In order to buy clothing locally we pored through every one as they arrived in our mail, dog-eared the pages of the things we loved, and hopefully persuaded our parents to let us get a few new things before school started, a new outfit or two, a new pair of shoes. Much more was a luxury.
If we ordered from Montgomery Wards, there was a pick-up location about an hour south in Kemmerer, just across from the J. C. Penney Mother Store, the first store that J. C. Penney started anywhere. To us, it was a significant landmark, a point on a corner in that town which is distinguished only by being known as the fossil fish capital of the world and having the world's largest open pit coal mine.
That was Kemmerer.
I was in a car parked exactly at this location, across the street from the J.C. Penney Mother Store in Kemmerer, Wyoming, one of seven people in a hot station wagon, when Apollo 11 launched on its historic journey to the moon.
I was excited to be getting these swimdresses, one blue, and one green, one ruffled, one not, both polka dot. They were, to a budding thirteen-year-old anticipating her first year of high school, divine and exciting. Maybe they'd transport me through adolescence to that world where Davy Jones and David Cassidy would think I was worth a return swoon.
It was the highlight of my summer, that summer of 1969, waiting for those sundresses to arrive at Montgomery Wards. Growing up in a religion where we couldn't wear two-piece bathing suits or bikinis, couldn't have a bare midriff, we welcomed the swimdresses, which came long before tankinis. These particular swimdresses had a detachable skirt for those who preferred the two-piece.
I happily initiated them in the clear cool waters of nearby Bear Lake a few days later on our annual beach vacation at a waterfront cottage, and felt very grown up indeed.

This was considered a fairly abbreviated swimsuit for 1969. If our navels were showing, it might as well be a bikini.
And so it was, on July 16, 1969, in a long station wagon parked in front of the Montgomery Wards store in downtown Kemmerer, with my father driving, my mother seven months pregnant, and four younger siblings squabbling in the back, after In the Year 2525 played on the radio, we listened attentively as Apollo 11 launched for the moon.
None of us breathed.
Four nights later, on July 20, 1969, we sat in front of a small first generation color television and watched Neil Armstrong take that first historic step in the Sea of Tranquility.
There are events we never forget, our memories seared with where we were, on the playground when JFK was assassinated, in a bathtub when Martin Luther King was, in a sunroom in Wisconsin watching the Challenger disaster as it happened live, on a cruise ship in Ephesus when the terrorists flew into the Twin Towers on 9/11.
I remember it as well as it was yesterday, the day we collectively left for the moon, exactly where I was, what I saw, what I heared, the view out the window, the heat of the day, the sound of the radio. I studied it, memorized it, will always remember it.
The day I got my swimdresses.
Photos of 1960's swimwear courtesy The Fifties Web, accompanied by the following description:
Swimsuits with coverups. Hip riding bikinis with the baby doll look so popular in the Sixties.Left & Right
Montgomery Ward 1969
A delicously dolled up way to hit the beach! In 3-piecers you come as you feel...demurely baby doll or daringly 2-piece. Crisp polyester, cotton voile blend.
Ruffles on ruffles - romantic charmer all done up in dots. Modified bikini pants. Set $15.94
Showers of flowers drift down in delicate white flocking. Modified bikini pants. Set $13.94


Salon.com
Comments
Not for any of the above reasons, though. I know a little place down in L.A. that has fantastic milkshakes. Can't get 'em like that anymore.
r
r
Then later, "The Eagle has landed."
Great zeitgeist, Kathy.
\rrrrrr
greenheron, can you believe I found pics of these exact suits? Incredible.
Stim, it was so profound even to us as kids and teens, yet I'm sure the post-MTV generation takes it in stride.
Doug, 1969 was a great year. Dizzy, Aquarius, Sugar Sugar.
Poppi, NASA patch? That's something to cherish. I think of the remoteness of my own landscape, contrast to the remoteness of the moon. Fossil fish, moon landings. I'm glad someone else remember sundresses, even the mini version.
Sarah, thanks for the kind words. Cherish that memory with your dad.
Deborah, I'm amazed anyone else remembers that swimsuit that was actually called a bikini. Thanks for sharing your own memories of that event; will have to take a look.
Fetlock, my dad would probably have said the topless swimsuit. Anyone else remember it? It was such a scandal at the time.
Roger, that store is still there. I wonder how many people have been there, and I wonder how many more don't realize the first J. C. Penney is in such an obscure location in Wyoming. Since you've been in Kemmerer, you can picture that triangle exactly.
Sheila, happy to take you back.
Buffy, I appreciate your own reminiscence about last year's Vegas jaunt and particularly your late husband's birthday today. Thanks for your kind words.
Con, making out is indeed an art. I wasn't that advanced yet. I was hoping the swimdresses would transport me to that magical age.
APM, thank you for your kind words, as always.
Scarlett, that's impressive, to have been in a school gymnasium, a fascinating group memory. I remember once we had a real live NASA astronaut come to our school for an all-school assembly. The lights were out for a couple of hours, and when they came up, I threw up all over the bleachers. Go figure.
Bernadine, those were some of the most glamorous swimsuits I ever owned, and meant the world to me. My only regret is that I didn't completely fill them out then. But I'm so thrilled to find the pics of them online. I only wish I still had the suits, long gone, in a landfill somewhere, no doubt. I would love to see your notes on the moonwalk. You must share.
Kit, it feels black and white to me, too, and very radio, even though I saw the moon landing. Back stoop Indiana is a powerful memory. I know those places. Thank you for your kind words.
I am a cross dresser and I know that real women who wear a real size 8 cannot find a decent dress on the rack that will fit.
Hey, twenty six years ago when I first started Cross Dressing , you could find a real size 8 or 10 on the rack. Now, the dress makers, in order to make the over weight women feel good, they put a size 8 or 10 label in a size 13 or 14 dress.
Thats about the size of it !
Burgess Dillard
07/20/2010
Chameleon, I have no idea why anyone would comment on a post they hadn't read, and then admit it publicly.
Tuatha, and you write about what, exactly?
bessy, and did you do it?
Bonnie, did you tell the officer that?
Norman, happy to oblige.
I think I'll forgo the attachable skirt though.
Rated.
Another morbid thought, courtesy of Gang Of Fours 'I Found That Essence Rare'....
"See the girl on the TV set in the Bikinni; She doesn't think so, but she's dressed for the H-Bomb - FOR THE H-BOMB!!!"
Lots of Missle Silos in that part of Wyoming, aren't there?