In NYC, when you want car service, you usually stand at a streetcorner with your arm in the air and engage in physical warfare with anyone who attempts to steal your yellow cab. It’s certainly convenient to be able to step out the door and into a cab, but try to find one when your flight is actually on time or when you have fifteen minutes to make it to your dinner reservation and suddenly every cab in the city is off duty.
There are two main companies providing call-ahead car service: Dial 7 and Carmel. Dial 7 came out with this commercial featuring a way-too-friendly driver years ago:
And Carmel thought, “My, what a classy ad. Let’s strike back with this really creepy one in which these pathetic women replace male companionship with a car”:
People talked about it. People balked at it. But we all eventually moved on. And so they released this one next:
I tend to fast-forward through commercials on my DVR, so I hadn’t really seen this one when my boyfriend made me stop on it one day. “Watch the guy in the black tie,” he said. “Did they purposely hire the worst lip-syncers in the world for this?”
Read the exciting conclusion here!, and then tell me about your awful local commercials.
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