JUNE 12, 2010 7:06AM

Tweeting Ourselves to Death

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If I could make a list of five books that would be required reading for everyone on earth, Neil Postman’s Amusing Ourselves to Death is the first book I would put on that list.  Postman explains how the medium of television has by its very nature caused rational discourse to be severely dumbed-down over the last century, using examples from educational programming to religious broadcasting to TV news.  Prior to the invention of television, discourse was dominated by the written word which inherently appeals to rationality.  Television, with its sounds and images, inherently appeals to the passions.  Postman’s work is not only profound but prophetic, as it was published in 1985 before the era of 24-hour cable news, the internet, blogs, and Twitter.  What would Postman say about the dominant forms of media in today’s world?

 

The online universe is filled with all kinds of content, from written words to sounds and images and very often combinations of all three.  If the way we think is determined by the media through which we obtain our information, then those of us who spend significant chunks of our time online must actually have different thought patterns than anyone who existed before us.  The question is whether this mish-mash of media is an improvement over the old paradigm or just another step towards a culture in which the primary motivation for all acquisition of information is pure amusement.

 

For a long time I held back my urge to write my thoughts in an online blog, and this was for two reasons.  The first was that I didn’t think I had anything to say that wasn’t already being said by a million other bloggers.  Second was the strong sense I had, and still have to a great extent, that blogging itself is just an utter waste of time.  How many people are actually going to read what some random nobody has to say, let alone give a shit, let alone spend any time thinking about it before moving on to the next thing, let alone share and discuss it with others so as to disseminate it throughout the collective human consciousness?  I only changed my mind after reading blog posts that did make me stop and think, that did have a permanent effect on my worldview, and that I was inclined to share with others.  I figured that if I was using the internet in what I feel is the “right” way, there must be others out there.

 

A million different bloggers have a million different reasons for blogging.  My biggest reason is the need to feel that I’m not just a passive observer of world events.  I’ve always been interested in what have appeared to be the most important aspects of life, whether it’s the deeper metaphysical nature of reality or the political processes which determine the future course of human history.  To simply absorb this information is not enough.  I feel compelled to analyze it, interpret it, put it into my own words and share my insights with anyone who will listen.  Because to me it seems that we’re living at a critical point in human history from which we can either advance to a new, more enlightened way of life or descend into chaos as civilization crumbles and falls under the weight of ignorance and greed, I feel a sense of responsibility to do whatever I can to push us in the direction of the former.  Expressing my thoughts in a blog is obviously the least I can do, and I often feel guilty for not doing more.

 

But there are other, much less noble reasons for blogging.  As it’s always been my dream to be a published author, this serves almost as a kind of short-cut.  I may not be widely read, but hundreds of people are at least glancing at my posts and considering them, if only for a handful of seconds.  It provides me with a weak but tangible sense of significance.  And I can’t deny that receiving complimentary comments is always a welcome boost to my ego.  Finally, receiving negative comments from people who disagree with me gives me a chance to engage in debate, which I’ve always found to be quite fun.  So when I get down to the heart of it, am I really blogging in an attempt to change the world, or am I just doing it because it’s fun?

 

Of all the bloggers out there, how many are doing it purely for amusement?  How many are genuinely interested in influencing their fellow human beings?  If there are more in the latter category than in the former, there may yet be hope.  But if the scales are tipped heavily in the direction of amusement, as I suspect they are, then the internet is subject to the same indictments that Neil Postman leveled against television.

 

The tragedy is that the internet does have the potential to alter the course of history in a dramatically positive way.  Because the majority of online discourse is still done through the written word, it has the potential to shift our thought processes back towards what they were like in the 19th century, when enormous crowds would gather to watch Lincoln debate Douglas for three hours on a single issue (and these debates were considered relatively short!)  The literary mind was accustomed to thinking in terms of propositions, arguments, and rebuttals.  The internet provides us with the opportunity to interact on an intellectual level with people from all over the world and from across the widest spectrum of ideas and philosophies ever before available.  We can be exposed to thoughts that a hundred years ago we could have lived our entire lives without ever considering, and we can actually discuss these thoughts with their authors.  With nothing more than an open mind and a respectful attitude, humans could come to understand one another in a way never before thought possible.

 

Leaving aside the vast swaths of internet users whose minds are anything but open and whose attitudes are anything but respectful, there are still flaws within the medium itself that pose an obstacle to the elevation of discourse, and I’ll close by looking at two of them.

 

The first is the dominance of social media outlets such as Facebook and Twitter, which discourage intelligent discourse by their very structure.  I like Facebook because it allows me to maintain at least a thread of a connection to people I would have long since lost contact with and never heard from again prior to this decade (and because it helps me promote my blog) but its primary function is certainly not the dissemination and discussion of ideas.  People can post links to news stories and leave comments, but rarely do the comments contain much substance.  The structure of the site encourages you to condense your thoughts into as few words as possible, so that anyone looking at it won’t have to click “read more” to see the whole thing.

 

But that’s not nearly as bad as Twitter, which doesn’t just discourage lengthy posts but completely forbids them.  If you can’t express your thought in less than 140 characters, you can’t express it.  Imagine if Shakespeare had to deal with such constraints:

 

"2b or not 2b: thats the ? whthr tis noblr 2 suffr slings+arrws of outrgous frtune or take arms vs sea of trbles & by opposng end thm, die: sleep: prchance 2 dream. theres rub"

 

To this day I refuse to go on Twitter because I loathe the idea of a 140-character limit.  I understand the rationale behind it, but even the underlying purpose bothers me.  Twitter is, by its very nature, designed exclusively for amusement.  Twitter users can’t and don’t expect to come across any profound, perspective-altering tweets (can you even imagine such a tweet?), but merely to see what their favorite celebrities are up to and to crack little jokes that will hopefully generate more followers.  The very term “followers” implies that one uses Twitter to boost one’s own ego.  Not “friends”.  Not “connections”.  Nothing that has any connotation of a serious exchange of ideas.  Just “followers”—people who like to read whatever random thoughts that spew out of your head, as long is it doesn’t take more than three seconds to read them.

 

Clearly, I’m a long-winded kind of guy.  If I can make my point in less than a thousand words, then I usually don’t think it’s worth making.  I’m not simply interested in putting my thoughts out there, but my actual thought-processes.  Asking people to not just hear your ideas but to follow your reasoning is the only way to influence them.

 

Finally, I’m frustrated with the very words we use for these online forms of communication.  The words “twitter” and “tweet” are at least well-suited to that medium.  They conjure up images of a swarm of little birds all tweeting at each other at the same time, producing what may be a pleasing sound but ultimately amounts to incoherent noise.  If I had any money to start my own form of social media I’d launch a competitor to Twitter with no character limit (only a limit on what gets displayed—people can choose to read more based on the first few lines of a post) and a name that has some kind of an aura of seriousness about it.

 

But what I’d really like is another word for “blog”.  It’s far too close to the word “blather” or the expression “blah blah blah” for my taste.  I’ll listen to an “author” or a “journalist”, but why should I care what any “blogger” has to say?  The very sound of the word “blogger” seems to imply that it’s someone not to be taken seriously.

 

I think one of the reasons that many older people who could contribute a lot to the world of online discourse keep away is because these words make it sound so trivial.  “These kids today with their blogging and their twittering,” I can hear them say, “Why should I give a hoot about all that blather?”  A blog post can change your life, but so many people will never know because it doesn’t seem like anything of value can be found in a place called the “blogosphere”.

 

And so I’ll bring this blathering blog post to an end by once again urging everyone to read Amusing Ourselves to Death, or at least my summary of it, and spend some time considering the nature of our discourse and its effect on how we think.  Most importantly, we should consider the potential that the online communication has for humanity’s long-term future, and what we can do to make it elevate our discourse rather than dumb it down even further.

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Perfect timing. I was just looking for the "delete my account" button on my profile for some of the very reasons you mentioned: "How many people are actually going to read what some random nobody has to say, let alone give a shit, let alone spend any time thinking about it before moving on to the next thing, let alone share and discuss it with others so as to disseminate it throughout the collective human consciousness?"

But you've changed my mind. Or rather, helped me make mine up. I DO want to be involved in what people are thinking. I want others to know what I'm thinking. And yes, I confess, I want to be well known, too. Wish I didn't, but I do.

My challenge is to remind myself that blogging is not a competition, it's expression. And when you gotta, you gotta.

Thanks for your post!
With respect, I think you've missed the point, and the potential, of Twitter, and joined a chorus of those who dismiss it simply because they don't understand it. If all television was was Saturday cartoons, one might miss the impact it has in delivering news and information. Ditto Twitter. You admit to not going over there, with pride, but then suggest you actually know what it's about. Again, respectfully, there is much that can be delivered in 140 characters when part of that is a link to a story particularly. I just clicked on Twitter and in less than a minute learned (from a senior producer at CNN) that the search had been suspended for the night in the Arkansas flash flood, from the State Department that Sec. of State Clinton met with King Abdullah II of Jordan today as well as Palestinian Authority President Abbas. I can be talking with an editor at the NY Times, a producer at CNN, a cameraman at the White House, a noted film critic, several journalists, including White House journalists, and authors in a way not possible on any other venue, and can get updates from NASA, the State Department, the White House, NTARC, and several international news organizations with an immediacy I cannot get anywhere else.

The assumption that everyone on Twitter is just sending out a self-absorbed tweeny text message about what they're doing or wearing or eating is completely misinformed. There are those people, sure. But that is not the backbone of Twitter, and if that's all Twitter was, intelligent journalists from every corner of the globe wouldn't be using it.

I would refer you to two articles, the first from the NY Times:

State of the Art: Twitter Is What You Make It

and the second is one I wrote previously for Open Salon which later became an internal house memo and recommended follow list for the journalists at the Los Angeles Times:

Twitter Is What You Make It: Who You Should Follow, and Why

If you do ever actually check out Twitter, I recommend you start by following Roger Ebert @ebertchicago, someone after your own heart. From his own words, "I vowed I would never become a Twit. Now I have Tweeted nearly 10,000 Tweets. I said Twitter represented the end of civilization. It now represents a part of the civilization I live in. I said it was impossible to think of great writing in terms of 140 characters. I have been humbled by a mother of three in New Delhi. . ."

Yours is a well written and well articulated piece, but it misses the essential ingredient for elevating discourse, which you suggest in your last line--education. You have failed to educate or inform yourself on the topic, and by so doing, you have lost the argument.

From your own words, "Most importantly, we should consider the potential that the online communication has for humanity's long-term future, and what we can do to make it elevate our discourse rather than dumb it down even further."

Exactly. Thank you for this thoughtful piece. I look forward to reading a follow-up to it once you've familiarized yourself with the topic.
I, too, think you've missed the essence of Twitter, but I take a much more jaundiced view. I think it's advertising, not amusement. Almost every twitterer is tweeting some sort of ad - read my article/blog, buy my book, go see my movie, read so-and-so's blog so that so-and-so will maybe return the linking favor, pay attention to me because my friends/kids/therapist/dog won't, etc. etc. etc. And in that I think it fits in perfectly with what is becoming the essence of the internet - spam. Google any subject and try to count the websites for related businesses. It's like the global yellow pages. I love the internet, but I don't expect miracles from it. I think it improves some facets of life, and messes up others. Then again, in cave days I probably would have had my doubts about fire.

I could go on at greater length about this interesting post, but the internet really has wrecked my ability to concentrate. Not kidding.
Just from a writing standpoint, journalists are trained to write and twitter maybe a fast way to communicate urgent information. But for many out there, yes they are writing, but what do they have to say? " I woke up with a woody this morning." and "This Starbucks coffee is awesome." I am wondering if tweeting is making people impatient to read a block of text longer than their pinky nail --especially if it is not about them.
I enjoyed your post very much. Ironically, I suppose, I found it on Twitter! And I re-tweeted it! You do misunderstand Twitter, I'm afraid. Yes, it can be superficial, and it can be an ego boost (nothing wrong with that) and it can reduce one's attention span. Mine never was very good, so Twitter is perfect! I have been intending to write a long blog piece (www.pauljimersonwritings.wordpress.com) on why I tweet, but haven't yet. Maybe your piece will provide me with a jumping-in point. Briefly, my experience with Twitter is diverse and quite profound. I have made friends with "followers"; one friend drove down from the Bay area to spend an afternoon with me, and we are communicating about how to get other tweeters together to work for meaningful social change. I reconnected with a friend from grad school, who is a great Twitter user. I have gotten encouragement from my friends about my photographs, which I post frequently. Because of their feedback, I have more confidence about getting my photos out into the world. I am a writer, and write regular blog posts, and announce them on Twitter. It is very gratifying to get immediate feedback from something I post, whether a work of art or a work of writing. I joke around with friends, say appropriately inappropriate things, and just generally mix it up, from the sublime to the stupid. It's a lot of fun. To characterize Twitter as superficial is just plain wrong. I get links several times a day to everything from the New York Times to Greenpeace to Jezebel. I am connected to dozens of environmental groups, and we keep each other informed about the oil "spill," plastics in the ocean, and the latest atrocities against animals. I agree wholeheartedly about TV, and have always wanted/intended to read "Amusing Ourselves To Death." I love the title, and maybe I'll actually read it some day. Maybe I'll tweet it, 140 characters at a time... So, come on in; the blather's fine!
Thanks for the comments, everyone. You know I appreciate them.

Alice, I'm glad I could help. We all get discouraged, but that's no reason to quit. Some of us are born writers, and since we no longer live in small villages where we can easily earn notoriety and respect within our communities, the best we can hope for is to find that within the blogging community.

Kathy, I was hoping someone would reply with a defense of Twitter so I could get the other point of view, and you made a strong case. I suppose I should at least check it out, as averse as I am to it. I will, however, say that while Twitter may be a great way to obtain information, one of Postman's biggest charges against electronic media is that we are bombarded with so much information with so little context that it starts to become meaningless. It's great that I can get updates from NASA, talk to white house journalists, and all that, but what am I doing with this information? What good is it unless you can discuss it freely with other people, and a 140-character limit severely limits my ability to do so.

Mumbletypeg and Christine made a few other points about Twitter that I didn't mention but are also reasons I've kept away.

And just while I've been typing this reply, I got a comment from Paul that probably pushed me over the edge and now I actually intend to open up a Twitter account and give it a chance. You're very convincing, Paul.

And so, quite ironically, my anti-Twitter post results in me joining Twitter.
Amen, brother! Welcome to the blogosphere. You're not a "random nobody," and I loved this post. B.T.C.
I recommend you follow @palafo and @kitson to start if you need to see some good examples of smart people who are journalists doing conversational and informative tweeting. Patrick LaForge is an editor at the NY Times, and Josh Weinberger a former editor at The New Yorker. Remember, you're not limited to one 140-character tweet, and many conversations do take place in real time there.

I couldn't begin to list here the many ways I've witnessed firsthand Twitter making a difference. The key to information overload is picking your sources. Some people use TweetDeck to have various streams. You only read what you follow, so follow wisely. I have various lists on my profile page @katriord, including one that is heavily White House reporters. I'd follow you, but I don't know your handle on Twitter. I wish you all the best in exploring there, though, and remember, many make the mistake it's all about what they're saying into the universe. Twitter can be more importantly what you're reading from the universe. It isn't just open mic.

Because of Twitter, I've become good friends with a New Yorker cartoonist, several newspaper editors, a senior producer at CNN, some well known pundits and authors. I was thanked in the forward of a recently released book on women in politics. I've gotten to know someone who sold everything and is traveling around the country in a T@B trailer and several people involved in the Iran post-election story. I've helped the NYC Food Bank and Operation Smile raise money, as well as a local soup kitchen, gotten caps and gowns for many homeless high school seniors, and gotten tipped off on a couple of stories as they were breaking. I've talked to a cameraman at the White House as he was getting ready to film the president, talked to a makeup person at CNN, exchanged ideas with a poet in Scotland. It's what you make it. It's all there for you to decide.
What I am most laughing at? Your article here on your Open Salon blog got picked up at Twitter and because of that became heavily retweeted, and one of the most viewed posts on OS in the past 24 hours: retweets of 'Tweeting Ourselves to Death'"
Even though it was kind of long, I did find this post more than amusing and I'm in complete agreement with your viewpoint. And I lived to tell about it!
Really good post. I'm more interested in your take on blogging than your take on Twitter; I found it pretty accurate.

I'm not surprised at Postman's timing. Keep in mind that he wrote during the Reagan administration, where the guys in the White House were engineering a change in political advertising and communications from substance to style - "It's Morning In America." It was all about images.

One objection I had with your characterization of blogging you caught yourself, that being that blogging is text, so it brings us back to reading. That's one of the things I enjoy about it. I came here after giving up chat, which drove me nuts, partially because it took so many posts to develop a thought and partially because you had to put up with all this meaningless crap in real time. Here you develop thoughts and get them answered pretty quickly.

There's another thing I like about blogging: The audience for your writing grows by itself. It's been about a week since my last post and I've gotten feedback as recently as today, and it wasn't just one person, it was several.

The last thing I like about blogging (there may be more, but this is the last one I'll discuss at the moment) is it gives me a place to send people if I've already made an argument about something. I'm a rather new blogger and the way I'm structuring my blogs so far is more by big topic than by event. That way if I get into a discussion or an argument later, I can send someone to my blog relatively easily rather than reinventing the wheel. And, yes, you can change minds here.
Well, I've been convinced to give it a try. I'll probably just lurk for a few days before tweeting anything myself, but anyone who wants to follow me can look for @Kemstone1.
I won't touch the twitter issue, but re. blogging, it has brought attention to the notion of written discourse, always a good thing. It has also broadened the ranks of practitioners, which makes for a mixed bag of content but on balance, it is a positive change.
You have a lot to say here. Blogging and its bigger (or smaller or non-existent) implications could fill a book. You deal with many of the issues in a thorough and well-worded manner.

I don't like the word "blog" either. I usually call my pieces, "pieces" or "entries." Sometimes I call them filthy beasts.

Most of the time, I don't care about the platform but the content itself. Yes, it can all be silly. Twitter can feel ridiculous, FB feels like a shitty version of online high school - but you can always return to the content. That's your responsibility, regardless of where it goes or what it's called.
Well written. You express many of my feelings on blogging here.

"Of all the bloggers out there, how many are doing it purely for amusement?"

Those are some of the better bloggers on the whole Internet. Some are just comedy blogs, like Tink comes to mind here on OS, but others are just blogging for personal amusement but its still a informative in some manner.