Nick Leshi wrote a post recently asking, Are professional critics becoming extinct? The question is not new. Others have asked it. But it's something I've been meaning to write about.
But first let me back up and remark on another movie-related issue: Previews. It's bothered me for quite some time that movie trailers have gotten longer and have revealed ever more details. In my opinion, they give away too much of the movie. It often seems like I'm seeing the whole movie—or maybe just all the good parts.
Sometimes they have the courtesy to rearrange the scenes as they're spoiling things. In such cases, I frequently find myself quietly predicting they're going to end up with the tag line “See it again in the right order!”
Usually, if I think the movie even might be something that interests me, I just cover my eyes and try not to listen. It's sad to have to pay to sit there in a big-screen theater with my fingers in my ears and my eyes shut tight. Offensive, really. I don't think “they” should be allowed to spoil the movie that way.
A few years ago, I wondered why it would be in their interest to do this, and someone offered me an answer. I don't know how authoritative it was, but it sounded plausible. It was suggested that people no longer trust reviewers, that everyone has different taste. And so, it was alleged, people would rather see a miniature version of the movie, so they can decide for themselves if they want to see the whole thing. That, I was told, is why there's no more need of professional critics—not that amateur criticism is substituting, but that people want a self-serve approach to movie critique.
It's possible, I suppose. For me it comes at too high a cost in terms of spoiled plot. I simply don't think they should be allowed to do it.
I have to admit my kneejerk reaction is usually to suggest the death penalty, but I hasten to point out that's just hyperbole. I have to point that out because it's becoming all too routine for political rhetoric to include brazen calls for extreme acts that I would have once thought would always be off-limits. Increasingly, I think the people making these calls are serious, and sadly this robs me of the ability to make jokes in that space. So I'll have to grab at something a bit less extreme, just to set a good example.
I thought maybe a really big fine would suffice, but then I hit on it: a tax. It's said you should tax the things you don't want people to do. And, anyway, everyone likes a good tax, right?
Plus, this would be a sin tax—the best kind. After all, it's clearly a sin to expose the plot of a movie to someone who hasn't yet seen it. Well, even if you don't agree with that part, it doesn't matter. Sin taxes are like that. Only the person proposing them has to agree. And, indeed, it's not the kind of behavior I think the maker of a good movie should be engaging in. So that clarifies that. I agree—a sin it is, and a tax sounds like a good way of handling it.
Now, I suggest the tax could work this way: Take the latest scene that is shown in the previews and find how many minutes it occurs in the real movie. Subtract 30, since previews that come from the first half hour are probably from the setup, and that seems fair. If the resulting number is positive, multiply by 0.5% and that's the amount of tax you have to pay on the net proceeds from your movie. Show me a scene from 45 minutes into the movie? Pay a 7.5% tax. Show me a scene from an hour in, pay a 15% tax. Show me something two hours in? Pay a 45% tax.
That still leaves individual free choice for people who insist on the behavior, but an economic incentive for them to stop spoiling my movie. And those who disagree with me can make up for it by helping to pay off the national debt. Never let it be said that I don't seek out compromise.
If this approach is successful, expect me to try a similar plan to keep people from advertising a movie that isn't open. It's bad enough when it says “Opening this Friday,” though maybe a small grace period for advance advertising is ok. But opening half a year away? A year away? Two years away? I don't need to know about movies that far away. Who says we're even going to survive that long? Have these people not heard about the problems with our health care system? How about Climate Change? Let's keep our timelines realistic, shall we?
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Comments
The worst experience I ever had with this was when I rented a DVD of the movie "Rebecca". I had seen it several times, but my husband hadn't. Along with a few other preview, there was actually a preview for "Rebecca" on the DVD. I should have fast-forwarded through it, but I didn't think they'd give away the most important line of the entire movie (I won't repeat it, because it's a HUGE, MAJOR SPOILER)! I can't tell you how pissed off I was.
Your tax proposal is an intersting one, though.
As for trailers, I am unaware of where in the movie the scenes are being pulled from so it does not disturb me as much as it does you. The only trailer I ever really hated is the one to Juno, and that is simply because they attached it to seemingly every movie I attended for six freakin' months!
Patrick, you're probably right that if people don't care about plot any more, they won't care about plot spoilers. A very sad thing. At least in that regard, we can count on movies not to reveal the thoughtful aspects of the book, since those aspects will almost surely not appear in the movie. :)
Travis, although it's violated sometimes in practice, there seems to at least be an etiquette evolving of identifying some reviews or commentaries as spoilers. That practice has existed a long time on network-based forums, I mean, but it's gradually seeping into mainstream journalism (perhaps because they're increasingly conducted on the net, where the sensibilities are different). But one doesn't get trailers with “SPOILER WARNING” plastered on them. Indeed, there's little economic motivation for movie makers not to give away everything in the preview. If you get as far as paying for a ticket, you have no recourse if you're disappointed. What are you going to do, stop going to movies altogether? Every movie is, in effect, by a different group, so it's hard to retailiate by not going in the future...
But, honestly, if movies go the way of 3-D as it looks like they're trying (again) then I dont see the point. And, DIDNT the 3-D gimmick already get tried and was an abysmal failure, in which case why are we not learning from the mistakes?
Pretty colors and things flying at your face does NOT a good story make
Critics have been replaced because in Hollywood, artists have been replaced by accountants. Oh, there's the occasional movie like The Hurt Locker that breaks thru, but it is the exception that proves the rule. My immediate reaction to that film was "How the hell did this ever get made?"
That was in the positive sense, where usually that's the question I ask about the latest "hit" movie like "The 300" or "40-Yr-Old Virgin" or "Knocked-Up" or any of ten thousand slasher/vampire flicks. Who watches this shit? Don't answer that -- it's a rhetorical question.
I guess that makes me a critic. OK. The best movie I ever saw? Can't pick just one, but I strongly disagree with the critics about crap like Gone With the Wind. I knew the world had gone to hell when Titanic won Best Picture. Dreck.
The best horror movie I ever saw was Robert Altman's The Player; it lifted the lid on the den of vipers, sycophants and psychopaths who provide us with "entertainment".
The worst movie I ever saw ? "And the winner (loser) is [trumpet flourish]? The Life Aquatic -- even on fast forward it was too long.
The mute is my favorite button on my remote. No commercials!
I see you live somewhere in New England. I remember being able to take some of my AP students to an art house in Cambridge to see "My Brilliant Career." I mention this because the last film I wanted to see without waiting for the dvd was Bright Star. Never came to a cinema anywhere near me. Never mind. I have learned to be patient and wait for the dvd. And I can mute whatever I don't want to hear.
Less complicated than a tax. If they can give out glasses for 3-D, then surely they could give out mute control!