Ole Salon pal Farhad Manjoo wrote an interesting piece this week on single-topic blogs, how they hold a particular allure with the publishing industry, and how many of them seem to originate on the blogging platform Tumblr. It's an interesting read to me for a few different reasons:
• Open Salon posts have sparked a few books now, and a gaggle of bloggers have enticed agents with their work here, and;
• Open has, by and large, very few single-topic blogs.
On that last point -- I wonder why? TR and I were discussing this earlier today, and he rightly pointed out that the entire curation process of Open (ratings, EPs, Open cover, Salon cover) tends to exclusively reward individual posts, and not blog sites, which certainly makes sense. It's also true that work from those sites can be a little tougher, pulled out of context, to promote in a meaningful way.
What do others think? Have any of you considered starting a single-topic blog? I have (on tennis, green energy and TV news memes -- ah, if only I had five more hours every day!). If so, what's kept you from doing it?

Salon.com
Comments
For me, the allure of OS is that I can write about any topic or use any voice I want. It is the freedom of expression that I love.
But hey, that's just because I'm really distractab...
Oh! Look!
SHINY!
Experts get a free pass.
If I'm going to have Attention Deficiencies, then I'll USE them.
My car needs gas. Right now.
Vac- you are being sarcastic right? (I'm usually better at being able to tell)
Of course, Kerry, you are part of the reason, since you specifically requested certain themes on certain days. If it weren't for that, I probably would not have started doing my travel posts. I'm glad you invited us to submit them, though! I've had lots of fun with them.
I'd say if someone has or is planning a book, the publishers and marketers want to see a single-issue blog to establish "expertise" on the topic covered in the book and also because that blog represents a PLATFORM (publisher's favorite term these days).
Again, I wonder: what's it all about here at OS? What are we striving for? What do we want and what would the editors like us to want?
Me? Hell, I never know what I'm doing from day to day. I don't feel strongly enough about any topic to even consider it. I'm just here for the fun of it. I don't even care if I write anything or not. If I weren't allowed to write and only read and comment on OS, I'd still be here. I like this place that much.
Verbal, I totally agree wit. . . wait, what did you say?
1WomansVu wrote: "What do we want and what would the editors like us to want?"
We just want you to write about what you want to write about. I'm not being coy, either. We'll ask for thoughts on specific stories through the Open Calls, and we'll be picking that up in the coming weeks. But otherwise, you get to do what you want to do.
Vac: Aw. I don't think that's true.
But, yeah, this is something I've mentioned to my husband in passing: If one is known for something--as an expert on any particular subject like Saturn is for politics--then s/he becomes more respected, more read, more recognized. I was frankly shocked to find out when you interviewed Saturn that she was not an expert--in the credentialed sense--about politics, and it gave me an unsettled feeling b/c politics is what I almost exclusively wrote about in letters at salon.com and I felt a queasy weird little feeling of having missed the boat. Saturn's great, of course, but I kept thinking, "I could have been Saturn if I'd wanted to." I don't know--does any of this make sense?
I'm a jack of all trades (master of none) kind of person, so it's hard for me to just pick something. I teach, so I have thought about blogging exclusively about that, but then I worry about exposing innocents. Gah--gotta go but wanted to weigh in with my angst.
If any of us had the name recognition of Nora Ephron or Garrison Keillor, some would surely be tapped for short story or book publication. But there's the rub... getting enough visibility and traction to become a viable commodity.
Stephanie Klein is the only other blogger I know who's pulled it off. But she's a SATC type, discovered in the right place at the right time.
I'm guessing a lot of OS bloggers hope for the same. Hmm, perhaps I should just start writing exclusively about sex?
This is an interesting comment. What does "here" really mean, on the Web? I mean that sincerely: I don't think people who blog on other platforms worry about the "here" at all. Obviously, that's because of the curatorial features -- the cover, the comments, the favoriting, ratings, etc.-- that give Open a sense of place. But what I'm trying to tease out is whether all those elements -- the glue that keeps all of Open's assorted parts and players stuck together -- inhibits people from blogging about stuff that others might not respond to favorably. Shorter question: Are Open members more self-conscious?
Freaky, you surely are a pioneering single-topic: Trouble.
—Melissa (also of metaness)
Off to a swim, but look forward to reading the comments over the weekend. Don't trash the place!
Oh, you mean an *interesting* single topic. I get it now. :-)
So why is this a writer's site? Good fortune, I'd say.
agent who sold "I Can Haz Cheezeburger?", but she ignored me.
"It's conceived as an op-ed kind of "column", weekly observations on culture and communications with forays into media, politics, religion, entertainment, and strange news items I run across"
...plus I do a fair bit of memoir and stuff about relationships. And sex, did I mention sex?
I actually feel I write a lot about sex, and strangely, these are the posts that by far get the most attention! Imagine that. I could actually single topic on relationships with a generous helping of sex, but since I've written an entire memoir (unpublished) on that topic, I've tried to be a bit more diverse here. But it doesn't seem to be working, other than I enjoy writing about all kinds of things.
I was just thinking today that there's an inverse ratio between how much I sweat over a post and how much it means to me and how many readers it gets. Whereas some of the most popular ones I've written here were more tossed off and/or were ones I had fun with but didn't feel that invested in. The ones I've written about death mean a lot to me, yet that topic is well, death to readership, I guess.
If I wanted to early more than the penny a day I'm getting from AdSense so far, it would be all sex all the time on my blog. But a girl needs to stand up once in a while, too.
That brings up something that has puzzled me too. Whenever there's a *cough cough* dust up around here between bloggers, inevitably someone will comment or post about how they were embarrassed that their RL friends and family that visit their blogs are being subjected to this behavior - and the fact that all this on-site bickering is keeping them from sending out the link to their blog to non-OS friends.
The vast majority of my RL friends and family aren't even aware there is a front page here. They just go to a bookmarked url for my blog and that's it. And I totally understand that. I have online friends that blog at Wordpress or other platforms. It's not like I read their blog entries and then think to myself, "well let's give a look-see at what other folks are up to on here."
I've given thought to just having Mom be my single focus on my blog. Then I realize I need to get over myself - I'm not producing something where readers would feel betrayed if I blog about my hate of all things foil wrapped (Yeah, Poptarts, I'm talking about you). As far as putting together something like "Cute Overload," I think given the tools we have here (I'm not complaining, there's something to be said for ease of use), that might be difficult.
Great question though. I would post more on jazz if more people looked and listened. It's just a narrow genre in America unfortunately.
The single topic blog was suggested to me by a very good friend who blogs here and I am giving it some consideration. I think the topic would be of interest and at one time I was thinking of writing a non-fiction book on the same topic so I would be interested in your views on whether or not I can do it with or without letting my old blog die.
Now politics is a totally different thing. It's a much more diverse area to blog about. I assume that is one reason why Saturn is so successful. Well that and the fact that she's extremely talented.
But a blog on orchids? I don't know.
This is the only place I've ever blogged so I'm hardly one to understand the inner workings of the blogging world. I'm just throwing my log on the pile, so to speak.
Would a home repair blog bring in a steady stream of readers from outside the members of OS and bring in ad revenue? I have no idea. But I'm curious as to what you think of such an idea. Any thoughts?
Writing and the brain is a subject I really want to develop. So keep an eye out for posts from me on that, and also how new forms of writing technology might be changing our brains for better, or worse.
That is, if I can stay away from stories about families sprinkling pee around their neighborhood.
Good thinking this weekend.
I'm going to have to ponder a bit and get back with you...I'm in the middle of watching a movie.:)
Oh. Hmmm...Movie Reviews....Since you are "Open Calling"????
I'm in college again and it is hard finding time to write blogs...but once I graduate I will try to contribute...I do enjoy reading and posting...and finally summer session is over so I have time to watch a movie!!
I think the short answer is yes, with a caveat... new members jump in without knowing (or not caring) about the unique OS gestalt. As they make Friends, enjoy more feedback than they're used to elsewhere, learn the lingo and the presumptive major players, they lose that precious innocence, start courting followers and thus take less chances.
Some seasoned members still march to their own drummers, taking chances on controversial or personal topics.
Kerry again "I'm curious why there aren't more [single-topic blogs] at times, is all."
It's human nature to seek community approval, positive reinforcement, a specific identity, support, contact and validation. I have the germ of an idea on Categories. Yes, it's been floated and they may be under construction, but perhaps there's another way to fold single-topic blogs into the matrix.
This is an interesting point. I can proudly say, I am an early adapter. I tried the single topic blogs, they burn you out after a while. They get static. They stifle. Yes, I think initially the desire in blogging was single topic.
But look at the political blogs, god, they have become full time ghettos of simple minded dorks.
I agree with Verbal, put a gun to my head as a reader and a blogger and shoot me. The pathological obsession of specialization is adolescent in so many ways.
People that have lived life have encyclopedic interests. They do not want to be shut down in dungeons of single thoughts. These dungeons end up being places of no new or creative ideas.
About a year ago, I stopped reading all single topic blogs and so have many of my friends that are early adapters.
I find single topic bloggers to be dull and truly limited in their world view. That is why people are twittering, they are finding all the interesting things to read, beyond whatever little cesspool they got stuck in of single topic bloggers.
Now I can meander, find something about a city, a book, a politician, a family, art etc. My moods change as a reader. Also, all the blogs referenced in the linked article are sort of specialized, flash in the pan, social observations.
Ok, I am now metaed out.
In retrospect, it would have been smarter to keep my identity on the down-low. There are enough mommy blogs and cooking blogs to go around, but I don't see many blogs that deal only with middle-aged single men or women.
But I don't have the huge knowledge pool to pull from for a single topic blog [dogs, books, biographies] and nothing is screaming to be researched day in and day out to sustain one. Julia & Julie was a fascinating concept & great single topic blog idea. Maybe I'll come up with something equally brilliant someday.
she's sort of a prude.
I view my blog space as my own personal area to let every aspect of my talent come through. I have no focus in real life - why would I have it here?
Some (many? most?) newbies stubbornly cling to writing what they want to write, which is what I think most OSers do. I think most writers here want to have their own voices recognized and acknowledged.
@Torman: re: taking on a single-focus blog: I don't see why (other than time issues) you couldn't do two.
@ Kerry, to the original question: Too many things I'm interested in, too many stories to tell.
A related thing I'm curious about is whether members feel their blogs are really their own sites, or whether they're really more focused on their individual blog posts -- and don't care much about the "place" where their blogs are housed -- you know, the open.salon.com/blog/YOURNAME url that acts as the home for all of your work.
http://bits.blogs.nytimes.com/2009/07/09/blog-history-gets-a-tweak-in-julie-julia/
I did do a single-topic blog using Typepad a couple years ago, but couldn't attract any real traffic. That felt like my blog. Here it feels different, like I'm part of something. Sort of the difference between owning a house and renting an apartment in a building with other people, if that makes sense. I have my own space, but it's on loan and I'm surrounded by others.
"To answer your most recent question, I don't see my blog as being just mine. I see myself as being part of OS."
This place is an absolute riot to belong to. Diversely entertaining in every way. Even the flame wars hold some merit, (there is some humor in some of the snarky comments, hehe) but I don't forget that it really belongs to Open Salon.
After all, you are the ones that make the final and important decisions.
Naturally, I don't agree with everything you do, but for the most part, you pass the grade with flying colors. Very pleased to be allowed to be here.
As Silkstone says, "I see myself as being part of OS." OS turns out to encourage this, I think: Few people are prominent enough to just post here and never comment on their posts or others' and maintain a wide readership. And any time you do get involved in non-posting community activities (commenting and rating), it can be seen on the Activity Feed.
What this means, I think, is that people end up building reputations for themselves, whether they're trying to do it or not. It's easy to find posters who've said, "I wrote a few posts about X or in the style of Y, but didn't get much response, so I did this instead..." That is, they're paying attention to more than individual posts, and to more than the YOURNAME blog where the posts appear; they're aware of the reception they're getting (their posts and themselves) in this community. Not everyone is influenced by this, but it's hard to avoid.
At least that's what a minute of thought gives me. :-)
as for personal involvement with single topic blogs, i just recently started something i'd been planning for a while: a spam photography tumblr. hooray: http://spamphotography.tumblr.com/