Kerry Lauerman

Kerry Lauerman
Location
New York, New York, USA
Birthday
July 19
Title
Editor in Chief, Salon.com
Company
Salon Media Group
Bio
Email me at: kerry-at-salon-dot-com (I'll never dig out of my Open intra-mail, I'm afraid.) I tweet at twitter.com/kerrylauerman

MY RECENT POSTS

JANUARY 25, 2010 11:46AM

Your posts on Salon

Rate: 60 Flag

Some of you may have noticed your fellow Open members -- and their Open posts -- popping up with increasing frequency on Salon. This is part of a new initiative to regularly tap into our Open talent pool to make Salon a more vibrant, expansive site. The purpose of Open Salon was to provide a platform for our audience -- which we've always boasted was the best in the world. Now we're taking the next logical step; elevating your content onto Salon, and helping make Salon a vaster, smarter, more powerful brain trust than ever before.

Judy, our Open editor, and the other editors of Salon, will be reaching out to you if you've got a post we think would work well on Salon. We'll always ask for your permission first before publishing your post on Salon --  we'll contact you through the Open Salon message system -- and, obviously, you always have the right to keep your post on Open, and only on Open. When we do post your piece to Salon, we'll offer a prominent link back to your blog, to help build your Open audience.

Don't wait for us to reach out, though. If you've got a post you think is a good fit for any of Salon's sections, and think you would like to cross-post, check out our masthead and hit up the appropriate editor.

If you're interested in having a post considered, though, here are some ver basic guidelines of what we're looking for:

Clean copy: Posts with typos, punctuation errors, or anything that requires a heavy editor's hand won't be used. (I should note: This is not a problem for many Open writers, who are sharp and exacting!)

Fast, original takes: Salon's a news site, and we're always looking for sharp, original thinking or information on breaking events or news that matter to our readership.

Well-sourced stories: If you're blogging about something you've read elsewhere, link to it. If you're making a factual assertion that could be questioned later, find the appropriate source and link to it.

Context: For personal narratives, include  necessary background; while our blog fans might know your story, new readers won't. For commentary, unless you're writing on a topic that has dominated the news, make sure to summarize the issue or event you're discussing before launching your argument.

Reliability:  I've read some of you for so long now that if you told me pigs could fly I'd immediately run out and buy a bigger umbrella. We will regularly look to bloggers who prove reliable over time, and reputable in the eyes of Open memebers.

Second, quick answers to some of your possible questions:

Will you ever pay for this?
There may be instances -- say, essay contests -- when there will be payment for having your Open post appear on Salon. But generally: No, there will be no payment. We start each Salon post with a link back to your Open blog; hopefully this helps promote your blog, which you can use to generate some money through Adsense, if you've set that up.

We are exploring different revenue-sharing models for the future; we have not, frankly, found one that would be easy enough for us to implement and worth your while, but we remain on the hunt.

Do I retain the rights to my content?

Yes. You retain the exact rights you have under our Terms and Conditions. You keep the rights -- we also retain some rights for use on Salon. Please re-read the Terms if you're at all unclear.

Will I get to OK any changes to my post before it goes up?

Yes. We'll clear any substantive changes we make to your posts before publishing on Salon.

Can I OK the display copy (headlines, deck) that goes with my post?

Probably not. Those often have size (and style) limitations. But we're more apt to just use your own headline if you conform to one simple rule: Keep it clear -- and as short as possible.  

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This is cool. Keep it up with the enhancements Kerry.
Thank you.
Also, what is Adsense and does it hurt?
Thanks Kerry! Great news.
Kerry, I have been following the changes at Salon with great interest and noticed when the beta format started up last fall you had boxes all over the site showing a variety of OS posts. This is far more exposure for contributors than I ever imagined there would be and it has been exciting to see the the new format taking hold at "big Salon."
Wonderful. Thank you for this!
Thank you, Kerry. Have noticed this already and said a little,"go team."
OK - you can get an "AMEN!" from me.

Thank you, Kerry. You and the team just keep up the good work. :-D
I've been happy for the changes I've seen -- more of the posts are chosen for the OS cover by my favorites and fewer that seem to have nothing more than Entertainment Weekly-type headlines.
Greased nudes. I still no know puntuations;
I dreamed streaker thugs stole my wife two:)
a hope you teach honey mead skill and mush;
if we gulp goo soup two much we mushy two.
Thanks fir greaseball and new skunk rulers.
I'll plan on planting a lawyer tree 13- inches.
I hop if the ruler grows one-in. honest layer.
People need good fried eggs and stop hicks.
Hickcups and burps @ Twitter in boondocks.
I hope Ya hermit shack has a brick outhouse.
Congratulations to Bob Calhoun & Scott Mendelson, who are both featured in movies at the moment.
I guess I see it a little different than Art James does.
Has anyone out there received any money from Adsense? I'd really like some information about this. Thanks.
Very nice! And kudos for hiring Judy, whoever did it!
Maybe it will keep some of the better writers around.
Cool!!! I read OS more than Salon.com....maybe this will lure me to the other side.
One of my posts was selected by food editor Francis Lam. When it appeared I was beyond jubilant. This is such a great opportunity, I can't thank you enough for the exposure.

http://open.salon.com/blog/sueinaz/2009/12/18/when_the_kids_make_dinner
Thanks for the information about this, but I think it's kind of unfair that "real" writers get paid when their work is published on Salon, but if an OS writer is chosen for the honor of publication on Salon they get nothing. The adsense thing is pretty much a failure. I don't care about generating income from my postings on OS but it seems to me that if a piece is deemed worthy of Salon I should be compensated in a similar manner as the author beside me is.
Thank you, thank you, thank you, Kerry. I don't think you could possibly any clearer about what you're looking for!
Really cool - thanks.
Sounds like a fantastic opportunity for us! Very cool!
Thanks for the info!Great!
Ghost Writer -- you can learn by going up under the little blue "more" tag in the top righthand corner and clicking through to Blog Ads.

D'anator -- the Open boxes on the story pages, etc., are definitely driving a lot more traffic to your posts. It was a very smart idea for the new design.

Ginny Rose -- I'd be curious to hear Adsense reports, too. I confess, I lost my PIN, and my ads were dropped. I need to get on that. But I've heard a few people are claiming to get a decent chunk of change every month. Others?

AHPilgrim -- I take all the credit!

Ablonde -- It's a fair point, and one I'm acutely sensitive to. There's an important distinction here, which is that we're asking for permission to crosspost on Salon pieces that have already been published here on Open. We normally don't ever pay for content that's appeared elsewhere for the obvious reasons (there's no exclusivity, it could end up showing up anywhere, etc.).

Verbal: Oh, good -- I made Thomas, Judy and Joan all help me cover the bases!
I think Art James expressed it best.
Ginny & Kerry, re: the question of whether anyone is making money on AdSense. I signed up fairly quickly and my posts are fairly well-read, although not as much as some folks here (and none have gone viral or anything like that), and I'm up to a whopping $33 in earnings since the program started. They won't even cut you a check until you hit $100 in earnings.
Good deal. Good luck everyone!
This is a great idea. I marvel at the quality and diversity of the writing on this site and it's good to know the editors do as well.
Thanks for sharing this news with us and for the opportunity. I noticed it last week when cruising around Salon and was excited to see it.
I'm loving all the positive changes we've seen lately. Thanks for each and every one.
I have to say bravo to this for some of the many, many talented writers and artists on OS. I'm glad to see the thinking broader and more rewarding for some of these super talented people. Good for you two.
Rated
Hoping my smiley butt make an appearance on Salon very soon, otherwise I will change my Speedo to sad face. :)
Very cool, Kerry. What a wonderful opportunity for everyone here.
Kerry, where would health/medicine related articles go? Thanks.
Thanks for doing this Kerry. the guidance is very helpful. One important clarification: when the post moves to Salon can you choose to use your Open "name" or is it necessary to publish under your real name? That tripped me up when I had a post moved over b/c I wrote a pesonal essay about real people, and had privacy concerns. Thanks.
---and then you'll add spell check for ie?
Thanks for this information.
Well, this is great. And speaking just for myself, I was never in it for the pay and getting on the big Salon is hugely satisfying, all by itself. It reminds me of "Up in the Air" when the girl asks George Clooney what he gets for his 10,000,000 miles. What does he get?? He gets the miles. That's what matters ...
Thanks, Kerry. This is good news for Open Salon writers (and Salon readers, many of whom don't know what they're missing).
Bravo, Kerry, Judy and all the editors. I've noticed and enjoyed the fruits of the OS/Salon cross-pollination, glad to know you're growing it.

If the post stays on Open too, have you considered a Salon icon to drive Open traffic to Salon? Just wondering. (Imagine the fur flying over EP's and SP's ... heh)
Great. Color me there.
I take it we will have to clean up the language, right? If something is posted with X-rated language, we should be allowed to clean it up before you dismiss it out of hand!
Kerry,

This is excellent news and a wise decision.
Cheers
Thanks 4 da 411. As a bottom-feeder, I'll be sure to pass it on to someone who will be able to use the info. R
Linda: That would be the Life section.

Blue: That's right -- we definitely want to use real names for these. Understand that might not work for some people, but Salon demands that basic transparency in all but the rarest of cases.

Wschanz -- Your browser should give you spell check. If not, I'd switch it up!

Steven Axelrod: You're the George Clooney of Open Salon.

Sally: Good idea!

Stellaa: Yes, full stories on Salon, with links back to the writer's blog.

Scanner: Unfortunately, X-rated posts probably won't be considered.

Padraig: Consider yourself taken!
Good news here Kerry. In the interest of full disclosure to your question - I get $18.00-$20.00/month from Adsense and I don't post that often. That amount surprised me as I expected a dollar or two (really). I bet the the highly read bloggers here do pretty well (not a living wage but some fun money!) And you can use my full name anytime.
Thanks for this update.
Good news! I love reading both sections, and there have been many pieces I've read on OS that I thought would be at home on the Salon page.

As for compensation. Even mid-range writers don't eat on words. As a songwriter, I get about five buck a month from digital downloads. For the the shitworks of my colon -- no drum track -- I'd expect nothing.
Thanks!

Will you consider linking to short fiction?
Thanks, Kerry. I was wondering how that all worked. But you know, this: "We normally don't ever pay for content that's appeared elsewhere" gave me great pause. As great as the exposure and readership is, it's strong incentive to not publish serious pieces here. Kindof sad, but good to know...
Thanks very much, Kerry and editors.
I know this will be an unpopular comment, but... it looks less like an opportunity to give Open.Salon readers exposure and more like the chance to fill Salon.com with free copy. If it's worth publishing in a serious outlet, it's worth paying for, even if it's just a token reprint fee.
Thank you. This is nice to know. There have been lots of nice things happening for OSers lately. I appreciate it muchly.
Kerry, how incestuous of you.
;)
This is great. Mt recent post was on the Salon.com home page this morning and I really appreciate that.

I did not receive a request for permission, but in my case you don't need to. Post away!
Would be great to see some science posts on there too! Just read the book The Canon by NYTimes science reporter Natalie Angier (http://www.natalieangier.com/main.php).

One of her initial chapters lambasts otherwise well respected media outlets for their lack of science coverage: Salon.com, The Atlantic Monthly, Harpers...

I think Open Salon has some great science bloggers and I hope to see their exposure expanded!
Fair enough, thanks.
I like aliquot's suggestion. Enough with the pop culture already!
(Did I say that out loud?)
It worked! I had a post that I thought would work well with a current film review. I wrote the editors, and it's running in the Salon Film section today. Thanks for the tips, and the opportunity, Kerry!
A very generous opportunity! Thanks!
A very generous opportunity! Thanks!
I also love and appreciate the idea. And getting on Salon is ample opportunity to develop a very thick skin. The commenters aren't always as gracious...and as a writer, I welcome the opportunity to grow a little thicker hide.
I love this idea!!! ... Gives the “hungry blogger” some more impressions!!
Grif: Hey, that's good news?

On the "enough with the pop culture" meme -- really? Pop culture has always been key to Salon. In fact, when it started lo some 15 years ago, Salon was primarily a culture site -- movies, books, tv. It's probably at least half of what people come to us to read. I'm always puzzled when people clamor against pop culture coverage -- why don't you want to read about/understand what people are consuming and thrilling at? Sometimes, I'd much prefer reading about it so I get it, rather than having to consume it . . . (Hello, "Jersey Shore"!)

Donna: It's a good point -- and should be understood by anyone who blogs. If you eventually hope to sell a piece, don't blog it -- I don't know of any pub that pays for posts that have been published anywhere -- including a blog. Of course, I know it's tougher now to sell stories than ever before, so if you must get it out there, blog it!

On MaryT's point: It's true, the Salon letter-writers lack the mind-blowing decorum of Open Salon. No easy fix to that, but we're mulling options.
If you don't use my posts at least every third day, it's because you are in favor of killing puppies.
Personally, I think the best aspects of Salon and Open Salon are its breadth and depth...including, but not limited to, pop culture. I do have to agree with Angier, however - the science is sparse and weakly covered. Its a glaring omission at times, actually. I think the readers ARE interested in these topics, because they visit the science/medicine/technology/research blogs quite often.
cool beans, Kerry. I think my posts too variable and personal , but who knows?

And please don't be annoyed at me but there's a typo in your post. "memebers."

So that means I personally get one free pass on spelling if I ever promote one of mine, right?
Cool. Hope it will keep some of the better writers around.
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