We're unveiling a bit of a programming experiment later tonight (at 11:59 p.m., ET, to be precise) on Salon. And, I must warn you, it involves the most tedious of subjects, the spinach of story ideas, the NyQuil of news, and I'll forgive you if you stop reading about all this right now. Yes, that's right: I'm talking about sex.
Or, precisely, coverage of sex on Salon. We've had a long tradition of writing about sex with more zest and rigor than our starchier peers, precisely because we've always felt that a subject that consumes so much of our mental energy deserves real attention. A year ago, I sprang Salon's Tracy Clark-Flory to cover the subject as a regular beat, and her fascinating reporting and deeply researched weekly advice column, Am I Normal?, has garnered a smart, devoted audience. We also, frankly, get more great submissions about sex than we know what to do with -- people seem as eager to write about it as they are to read it.
But over the course of a typical day, it's often tough to give adequate real estate to the subject, when urgent news takes over. So we're turning our late-night site over to libidinal curiosities. The content will pop up around midnight, and drop down the cover before sunrise. We begin tonight, with a revealing personal essay and an amusing interview and slideshow, and will continue every night, Monday through Friday, with one or two stories. This pop-up, mini-section, will be assigned and edited by Thomas Rogers.
I'm looking forward to the reactions -- so let me know what you think.