Editor’s Pick
DECEMBER 3, 2009 1:26PM
Can Comcast Save NBC? (And Other Questions About the Deal)
Comcast has announced a deal for control of NBC Universal, creating a movie and television powerhouse. The deal would turn the nation's largest cable TV provider into one of its most powerful media companies.
Check out this YouTube video report from the Associated Press.
Here are the questions that pop up in my head.
1. How will this impact NBC content? NBC is a historic network but has been struggling in the ratings. Can the Comcast deal help it recapture its "Must See TV" glory days? Will programs like The Jay Leno Show and Heroes be given new life or be canceled?
2. How will this impact Hulu.com, another Comcast property? Read all about my love for Hulu here and recent news that the site will stay predominently free here. Will the new deal with NBC Universal alter the business model at Hulu or will a pay-per-view model finally be implemented?
3. How will this alter the broader media landscape? Mega mergers and takeovers are nothing new in the vast media landscape. Read The Media Monopoly by Ben H. Bagdikian for some great insight into how big corporations have tried and are trying to control the gateways of mass communication. How will all this play out now, especially with the Internet, Social Media, and wireless portable devices playing an ever bigger role in how content is being disseminated to the public.
Let me know what you think.
Check out this YouTube video report from the Associated Press.
Here are the questions that pop up in my head.
1. How will this impact NBC content? NBC is a historic network but has been struggling in the ratings. Can the Comcast deal help it recapture its "Must See TV" glory days? Will programs like The Jay Leno Show and Heroes be given new life or be canceled?
2. How will this impact Hulu.com, another Comcast property? Read all about my love for Hulu here and recent news that the site will stay predominently free here. Will the new deal with NBC Universal alter the business model at Hulu or will a pay-per-view model finally be implemented?
3. How will this alter the broader media landscape? Mega mergers and takeovers are nothing new in the vast media landscape. Read The Media Monopoly by Ben H. Bagdikian for some great insight into how big corporations have tried and are trying to control the gateways of mass communication. How will all this play out now, especially with the Internet, Social Media, and wireless portable devices playing an ever bigger role in how content is being disseminated to the public.
Let me know what you think.



Salon.com
Comments
I don't see Hulu changing to a paid subscriber business model; that model has failed to gain traction. People want internet content to be free! What I do see are more commercial minutes sold during each show. Networks usually retain 16 minutes per hour for commercials and promos. Webcasts of those same shows are significantly less. Research shows that viewers of webcasts will "tolerate" more than the 4-6 minutes of commercials presently shown. And you can bet Comcast will take full advantage of it!
That said, the interesting question for me is how many hoops people will jump through for television. Everyone I know who's tried to give up television finds that after a couple of weeks they don't miss it (many go back just cause, but it's grip isn't as strong as you'd think).
On top of this, you have big players like Microsoft (with the Xbox) and Google who aren't going to be pushed around, and whose interests are directly in conflict with the cable companies. Historically the tech companies haven't really lobbied congress effectively, but they'll start to. Or, hell, they may decide to create their own cable infrastructure, as our current one is largely outdated anyway.
In the long run, I don't see Comcast's bid paying off. TV simply doesn't have the value it used to. The fact is, even the cost of producing quality television is coming down -- you can create HD with a thousand dollar camera, and edit using cheap software. And, with Netflix, everyone has access to a vast archive of old TV they missed -- years worth of entertainment. As a society, we have a hard time letting go of old institutions (see Detroit). But I see TV shrinking dramatically, shifting more and more to a pay-to-watch model as advertising becomes futile, and a general move away for corporate and celebrity driven entertainment.