The tune is nowhere near as legendary as Mickey D's other classic, "You Deserve a Break Today," but it is nevertheless the perfect jingle. Once I hear it, I find myself unable to stop humming it. It will even pop into my mind hours after I've heard it. Nice work, McDonalds, nice work. I hope your ad agency received a nice bonus for brainwashing me into thinking of your Filet o' Fish sandwiches countless times during the day.
Here are some other classic jingles from days gone by:
Coca-Cola - One of my favorite jingles is "I'd Like to Buy the World a Coke" -- brilliant way to use your sugary brand as a symbol of world peace and harmony, Coca-Cola! The later Diet Coke ads were much more blatant -- "Just for the Taste of It."
Pepsi-Cola - Not to be outdone, Coca-Cola's rival, Pepsi, during the height of the infamous Cola Wars, featured Michael Jackson in a string of commercials. His "Pepsi Generation" commercial was awesome, but unfortunately I was never able to hear his song "Billie Jean" again without thinking of Pepsi. Such is the risk of taking a popular tune and changing the words so it becomes a commercial jingle.
Alka-Seltzer - Now this is a true classic. "Plop, Plop, Fizz, Fizz, oh what a relief it is!"
Oscar Mayer - I'm not a big fan of bologna, but this "Oscar Mayer Commercial" is one of my all-time faves. I still catch myself singing it. (And it's much less disturbing than the "Oscar Mayer Weiner Song.")
Meow Mix - Sometimes, the tune is more important than the words. Case in point. You won't forget the lyrics to this one.
Dr. Pepper - I'm a pepper, he's a pepper, she's a pepper, we're a pepper, wouldn't you like to be a pepper too? PEER PRESSURE! Be a Pepper, drink Dr. Pepper.
Band-Aid - Another cute commercial. Want people to remember your jingle? Just have a bunch of adorable kids sing it. "I am Stuck on Band-Aid Brand, 'cause Band-Aid's Stuck On Me!" And the song will stick in your head.
Mounds/Almond Joy - "Sometimes You Feel Like a Nut, Sometimes You Don't." Enough said.
Wrigley's Double Mint Gum - "Double your pleasure, double your fun, with double good, double good, Double Mint Gum."
Sure - "Confident, Confident, Dry and Secure, Raise Your Hand, Raise Your Hand If You're Sure."
Toys R Us - Another favorite. "I Don't Want to Grow Up, I'm a Toys R Us Kid."
There are gazillions more, including beer commercials, cereal ads, toy commercials, promos for the Army ("Be All That You Can Be"), and more. What jingles are your favorites? Be careful, though! Once you think of them, you'll be singing them for hours!