Nick Leshi

Nick Leshi
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Bronx, New York, United States of America
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December 13
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Writer, actor, media professional, fan of entertainment, pop culture, and speculative fiction. Contact nickleshi@aol.com for more info.

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MARCH 17, 2010 5:04PM

Jingles in My Head

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I thought the art of commercial jingles was dead, but I was wrong.  Advertisers are still making catchy little tunes that grab hold of my brain and refuse to let go.  I'm talking, of course, about the annoying but unforgettable little ditty by McDonald's selling its Filet o' Fish sandwiches.  Click here to see (and hear) the commercial on YouTube.  Be warned -- it will stick in your head forever.

The tune is nowhere near as legendary as Mickey D's other classic, "You Deserve a Break Today," but it is nevertheless the perfect jingle.  Once I hear it, I find myself unable to stop humming it.  It will even pop into my mind hours after I've heard it.  Nice work, McDonalds, nice work.  I hope your ad agency received a nice bonus for brainwashing me into thinking of your Filet o' Fish sandwiches countless times during the day.

Here are some other classic jingles from days gone by:



Coca-Cola - One of my favorite jingles is "I'd Like to Buy the World a Coke" -- brilliant way to use your sugary brand as a symbol of world peace and harmony, Coca-Cola!  The later Diet Coke ads were much more blatant -- "Just for the Taste of It."

Pepsi-Cola - Not to be outdone, Coca-Cola's rival, Pepsi, during the height of the infamous Cola Wars, featured Michael Jackson in a string of commercials.  His "Pepsi Generation" commercial was awesome, but unfortunately I was never able to hear his song "Billie Jean" again without thinking of Pepsi.  Such is the risk of taking a popular tune and changing the words so it becomes a commercial jingle.

Alka-Seltzer - Now this is a true classic.  "Plop, Plop, Fizz, Fizz, oh what a relief it is!" 

Oscar Mayer - I'm not a big fan of bologna, but this "Oscar Mayer Commercial" is one of my all-time faves.  I still catch myself singing it.   (And it's much less disturbing than the "Oscar Mayer Weiner Song.")

Meow Mix - Sometimes, the tune is more important than the words.  Case in point.  You won't forget the lyrics to this one.

Dr. Pepper - I'm a pepper, he's a pepper, she's a pepper, we're a pepper, wouldn't you like to be a pepper too?  PEER PRESSURE!  Be a Pepper, drink Dr. Pepper.

Band-Aid - Another cute commercial.  Want people to remember your jingle?  Just have a bunch of adorable kids sing it.  "I am Stuck on Band-Aid Brand, 'cause Band-Aid's Stuck On Me!"  And the song will stick in your head.

Mounds/Almond Joy - "Sometimes You Feel Like a Nut, Sometimes You Don't."  Enough said.

Wrigley's Double Mint Gum - "Double your pleasure, double your fun, with double good, double good, Double Mint Gum."

Sure - "Confident, Confident, Dry and Secure, Raise Your Hand, Raise Your Hand If You're Sure."

Toys R Us - Another favorite.  "I Don't Want to Grow Up, I'm a Toys R Us Kid."

There are gazillions more, including beer commercials, cereal ads, toy commercials, promos for the Army ("Be All That You Can Be"), and more. What jingles are your favorites?  Be careful, though!  Once you think of them, you'll be singing them for hours!

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I hope you don't mind that I didn't listen to the ad - my mind is overcrowded as it is! I remember all of the others (except the last two) and they are also favorites. Coke did have one other pleasant ad campaign back in the '80s. They had these commercials which imitated the movie "Fame" and the jingle was "Coke is it..." R
I used to sing the Toys R-Us song and the Oscar Mayer song to my kids when I put them to bed, or when they were crying.
Wrigley's Double Mint Gum - "Double your pleasure, double your fun, with double good, double good, Double Mint Gum."

That one has haunted me for years! ;-}
Now I'm remembering, "Just for the satisfaction, just for the AHHHHHHHH." Of course, I know this was an ad for Diet Coke, but I associate the "ahhhhh" with something a lot more interesting and fun........ Thanks for the ear worm. Future canoodling partners, beware! ;)
I've been known to sing the Oscar Meyer and Alka Seltzer jingles in the most unlikely of settings. Nice piece, Nick. We share the same memories.
I can't listen as I get stuck in cycles often.... funny piece.
Don't know if you have heard it. We have a particularly annoying one here that accompanies an ad for "Cover Florida--Blue Cross of Florida" It's this annoying sing song thing, that goes Ooh Ah, Oy yah Ooh yeay over and over. No real words. Just very annoying!
I know it's from the early middle ages, but I've always liked, "You'll wonder where the yellow went when you brush your teeth with Pepsodent.
And Pepsodent toothbrushes too!
That filet-o-fish song is my new favorite song. I don't care that it's in my head. I welcome it.
Dating myself here. LSMFT. Gave me a life-long love of shortening common phrases to initials. Of course there are the duplicates. CBI can be chocolate butter icing, Colorado Bureau of Investigation, or cat brought in.
You, sir, are one cruel man.

Oh-oh-oh oh, what a feeling to driiiiiiiiiiiiiiive...TOYOTA!
You know a jingle works when it makes you remember ridiculous details you would otherwise readily forget. Like the ingredient in a Big Mac: "two all-beef patties, special sauce, lettuce, cheese, pickles onions on a sesame seed bun." And I can't say it without singing it!
How 'bout the "Five Dollar Foot Long" Subway commercial? When I'm eighty I'll still remember how much a sub cost back in the aughts thanks to that jingle.

As for the advertisers out there worried about people TIVOing through their commercials, the answer is to make better commercials. I checked out the Filet-O-Fish link and 1.5 million people have voluntarily checked it out!
I'm old enough that I still have cigarette jingles stuck in my head. "Taste me taste me, come on and taste me..."
From childhood: The Cracker Jack song. nuff said.
"Take it off...take it all off." to the tune of The Stripper for Noxcema Shaving Cream (Joe Namath was still young back then)
I remember all of these very well. Now if I could only remember where I put my car keys!
I think the only one conspicuous by its absence might be the "Oreo" jingle: "Little girls have pretty curls, but I like Oreos. Oreos' my choice because, it's the very best cookie, ever was. Girls are nice but boy, what icing comes with Oreos. Oreos. Oreos. Or-e-os."
Thanks Nick
This is where I out myself as the truly bizarre personality that I am and admit that I am so adicted to the "Fillet O Fish" commercial that I've made it my ringtone. Thank you Nick; I feel as if a great burden has been lifted. Call me, anyone? R
Here's the one in my head -- from memory, mind you:

"Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun."

I believe that's a Big Mac (nice work again, McDonalds) but am not a McDonald's person -- strictly Burger King.

Rated
Fun Post, thanks for the giggle. That McDonald's song alerts me that its Lent, since I no longer go to church. It also seems to cooincide with spring being right around the corner. Being a psedo-punk fan, I liked the AT & T Go-phone commercials from the last decade. The beginning of the Ramones 'Blitkreig Bop". The 'Eh-Oh-Let's Go" part was used.
I was really distressed to hear songs I grew up listening to used as ads-such as The Cars 'Just What I Needed" used for Circuit City, and Player's "Baby Come Back' used by Swifter. How about the "I Want My MTV" ads from the 80's, or the Burger King "Have it Your Way"? My son, who is now 21, used to run around singing the Kibbles 'n Bits jingle-"Give me some kibble and BEEFY Bits". We still laugh about that!
"With a name like Smuckers, it has to be good" ~ nice job, Nick.
Barry Manilow wrote, "Like a good neighbor, State Farm is there"
♪♫♪: "From the land of sky-blue wa-ha-ters..."
My beer is Rheingold, the dry beer...
When it's time to relax...
Schaeffer is the one beer to have, when you're having more than one...
Primo, the happy Hawaiian beer...
National beer, National beer, you'll love the taste of National beer...
And, Steve beat me to the punch with Hamm's, but I know about "the beer refreshing" too.
Now I thinking of all kinds of jingles and other "it gets suck in my head" stuff...

Ranierrrrrrr Beeeeeeeer.....

Gillette... the best a man can get...

Godfather's Pizza: DO it....

Yo Quiero Taco Bell

Ford Tough

Pearl Drops Toothpaste: MMMMmmm. It's a GREAT FEELING!

Pantene Shampoo: Don't hate me because I'm beautiful.

Ketchup: Anticipation..... It's making me wait...
I should also say that as a kid who grew up around NYC that the prettiest girl I ever saw was drinking Hoffman's right through a straw..
Boysenberry jam. Girlsenberry, too?
Bed Bath and Beyond sells a mounted fish that sings the McDonald's filet'o fish jingle. Damn! Must erase that ditty from brain!!!!!!!!!!!!
Here is the link for those of you who must have a jingle singing fish in their basement rumpus room;-)

http://www.arnoldworldwide.com/creative/work/singing-fish
I do get that filet o' fish song stuck in my head, but I am afraid of what McDonald's considers fish.
Shit - you really know how to make a guy feel old

http://www.youtube.com/watch?v=eoheekgI-Fs

http://www.youtube.com/watch?v=pCdWfVhlYIM

http://www.youtube.com/watch?v=aN4886qdHz0

http://www.youtube.com/watch?v=WpByXzdMQfk&feature=related

Great idea Nick
Juicy Fruit ... the taste is gonna move ya!
no way I am going to listen to any of them and get them in my head for days, but I love reading your article.
I would also point out that ABC should not charge cable providers as long as they run ads every 10 minutes. If HBO charges its because they have no ad revenue. wholesale bow ties
Once I hear it, I find myself unable to stop humming it. It will even pop into my mind hours after I've heard it.
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