Nick Leshi

Nick Leshi
Location
Bronx, New York, United States of America
Birthday
December 13
Bio
Writer, actor, media professional, fan of entertainment, pop culture, and speculative fiction. Contact nickleshi@aol.com for more info.

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MAY 3, 2012 4:29PM

Pepsi Resurrects Michael Jackson

Rate: 4 Flag
If you thought the recent Tupac hologram stage performance was bizarre, get a load of this -- Pepsi has reached a deal with the Michael Jackson estate to use the King of Pop to sell some more soda pop. They "wanna be startin' something," I guess.

From the sounds of it, according to the FireWire blog and other sources, this could be a campaign to rival Jackson's legendary endorsement for Pepsi in the 1980s. His image will be on Pepsi-Cola cans and in at least one new television commercial.

The marketing campaign will include the use of remixes of some of Jackson's most famous tunes from his BAD album, which is celebrating its quarter century anniversary of going Platinum. There will be contests, a social media push, merchandising, and who knows what else.

Are post-mortem endorsements a nice, nostalgic way to get the public to pay attention to a product or is it cheesy and morbid exploitation of a music legend whose death is still fresh in many fans' minds and hearts?

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I'm going to have to go with creepy on this one, Nick.

I'm all for using dead people to sell things, but not this guy on that product.

Now, if they brought back Bruce Lee to sell Doritos, I'd be all for it.
I will buy it if the can catches on fire.
It is a rarefied group, those who are super stars while here with us on earth, and then supra stars once they have left. Since he is up there with Marilyn and Elvis, I have no objection to his being on a Pepsi can.
Does the can ignite at the top before you're done with it?

I don't know...something tells me this could backfire.