L in the Southeast

L in the Southeast
Location
Atlanta, Georgia, United States
Birthday
November 04
Title
Retired PR Director
Bio
I am a retired Public Relations professional who now writes purely for fun and catharsis. I covered most of my memoir-type pieces in the first three years here. Lately I have dabbled in politics, current affairs, pop culture and movie reviews. Life is my muse.

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MAY 31, 2012 7:29PM

Bloomberg is Grasping at Straws

Rate: 50 Flag

 

Every time I go to a movie theater or a fast-food store and order a soft drink (diet-only for me) I am shocked that the size of the “small” has increased to what was once considered excessively large.  Portions have gotten so big, one might as well smuggle a 2-liter bottle of their fizzy liquid of choice into the establishment.  That’s about the size of the Big Gulp-type cups these days.

New York City Mayor Michael Bloomberg’s call for restaurants to limit the size of sugary soft drinks to a maximum 16 ounces struck the moderate portion of my politics when I heard about it this morning. Almost like a bona fide conservative, I thought “Wait just a damn minute!”

Do I think the government in the form of this mayor is overstepping its boundaries with this measure?  Yes, I kind of do. It’s just probably not for the same reasons as my Republican compadres will be yelling about tomorrow.

Sometimes our leaders, regardless of their ideology, spend too much time and treasure trying to fix the wrong problems.  It is easy enough to regulate the Coca-Cola and Pepsi portions served in public venues. In the interest of public safety we have seen laws passed to mandate seatbelts, helmets for cyclists of all levels, and smoke-free environments for diners and workers alike.  Why not try to fix our nation’s epidemic of obesity with another law?

I have never run across a child who didn’t want to drink more sweetened juices and sodas than they should or than their parents would allow.  My own son would have consumed Hawaiian Punch until it squirted out of his tear ducts if we had let him.  He would drink his beverage first and become too full for the food he needed, but would rather not have eaten.  Rules were put into place to save the sweet beverage until AFTER the meal.  Sip water, if you must, while you are eating.  Of course, his consumption was automatically controlled that way – at least when we could see him.

Our country’s struggle with obesity is complex and perplexing, but I just cannot see how limiting the serving sizes of soft drinks is going to change anything.  Yes, the retailers create the illusion that buying large sizes is cheaper by the ounce, so why not buy the larger cup and save money?  Smoke and mirrors for sure, but that’s how the cinemas and fast-food joints stay in business. 

There is nothing to stop consumers from simply buying two 16 oz. drinks or four or however many they please.  Some of us cheapskates would probably think twice about that, but young people who have the money in their pockets  or who have super-indulgent parents might decide to spend their popcorn money on soda instead.

Sugar is the enemy of public health, I am convinced of that.  Should the government ban the production of granulated sugar next?  I sure don’t think so.  Americans need to stop blaming their every trouble on some evil outside element and start taking responsibility for their own “private health.” 

Children must be trained to make good food and beverage choices, just as they are trained to do everything else they do.  Most of us don’t cave to the pressure of indulgence when our toddlers stick their fingers in outlets or put their hands on the oven door.  We teach them that to do that will cause them pain.

Of course, it will do no good for Mom and Dad to require moderation of their children if they themselves order super-sized portions of everything. 

Mayor Bloomberg says everybody is screaming about this problem, but no one is doing anything about it, so he did this.  The one thing it has done is have every media outlet in the nation talking about it.  But will it make any difference in the collective poundage of the American population? I seriously doubt it.

 

 

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I have to agree with you here. We consumers seem to be namby-pamby sore losers who wish to have our cake and still be thin enough to have everybody's eyes on us. It just won't work that way.
Say--Lezlie, how many grownups are in the general movie audience, anyway?
I wonder....
Rated
Nope. This is merely one tentacle of the Bloomberg octopus' against the use of food stamps and governmental subsistence payments.

His republican, 1% 'er slip is showing!
Were they new, sugar and salt would be considered "controlled substances" so while I doubt it will change a lot of private behavior, I laud his efforts.

r.
Pea Dubb: I really don't know the answer to that. I go about twice a year now, and always at the earliest possible showing. Most adults (with money) go in the evening, or so I am told.

Amy: Tell me more about that octopus.

Jon: And the public would abuse those controlled substances as they do so many others. At some point, we each have to take responsibility for ourselves, IMHO.
Today I saw a poster from the CA goverment and put on corner stores frontage that milk and water are the only preferred beverages for kids.
NO juices or sodas are considered good for kids.
I cannot honestly remember what I drank as a kid.. Oh wait.. it was milk and then soda became very very popular with us teens. We were served an 8 oz glass in restaurants.. now its free refills.
Things have really changed.
I also laud his efforts, because we are talking about it. Here's my pet peeve. I go to the cinema, there's nothing I want to buy because it's all crap. Sure the cinemas make their money off this. That's why they go for more addiction, rather than offering someone like me something healthy. And to add insult to injury, they have a sign that says they forbid outside food. Some of them actually check your bags. As for the overweight problems. Let's talk about government subsidies to corn. It's great that the taxpayers make high fructose corn syrup cheaper with government subsidies. We all subsidize American obesity. Responsibility is something that needs to be spread around. As with everything in this new kind of capitalism (rigged market system), it's easy to fall prey to the propaganda that puts no responsibility on the corporations. For me it always translates to no choice. Either buy the crap, or nothing at all.

"R"
@ L:

If Bloomberg gave a damn about people's weight why does he want the ban to ONLY apply to food stamp eligible products? I'd have to think a 40 oz. bottle of Malt would be a bit harder on the waist line.
Clever title, good point. I agree that talk is mostly just that, but maybe if it helps raise the consciousness a tad... Better yet, have some TV or movie idol make a subtle mention that sugar sucks. Then all the little lemmings that try to look like their idol, talk LIKE their idol and act like they think their idol acts will suddenly start murmuring sugar sucks sugar sucks, like totally, sugar sucks...
I can see both sides here...wish it was not so gray, because good health is at stake. On one hand those giant containers of sugar are vile. On the other hand, people should get to make their own choices about what goes into their containers. How to encourage people to hold their bodies in a higher regard? I have no idea.
We can start by getting rid of sugar and corn subsidies....but I doubt Bloomy would support that....

:-) / r
I never buy sugared soft drinks, so I can't get up in the air about the epidemic health issues that result from their excessive consumption. You'd think that Bloomberg might get his priorities straight and do something about housing and feeding people.
Linda: Milk was what we got, too. On special occasions, chocolate milk or Bosco!

SpiritManSF: I have the very same problem. However, our theaters here in Atlanta don’t check bags, and I routinely stuff a chilled bottle of water and some granola bars in purse.

Amy: Okay, I see your point. It doesn’t even apply to milkshakes in places like McDonalds. But it is not limited to food-stamp eligible items, unless fast food is eligible. Is it??????

Chicken Maaan: Good point!

greenheron: I wish I knew.

torrito: Yeah, right. That’s going to happen…
Id like to see politicians confront the BILLIONS of subsidies given to corporations in the form of agriculture subsidies to create CRAP. its possibly the main reason the CRAP food is so cheap. this is now well documented by experts and in multiple books, but the public still barely has nary a clue. fix this, prices go up on the CRAP, and the world becomes a better place.
I also thought this was a rather pointless exercise on Bloomberg's part. Like re-arranging deck chairs on the Titantic. He. like so many Americans, go for the quick fix; the easy answer that isn't really the answer. And we all know how well those solutions often work. Good piece, Lezlie.
I would much rather see the mayor call for the return of P.E. along with nutrition education in all schools instead of a form of prohibition, which history has shown time and time again is a waste of time and money at the very least.
Smithery: I agree. Thanks!

Natalie: I couldn't agree more. Even when we indulged in the occasional popsicle when I was a kid, the calories got worked off playing street games all day. No time to store the sugar as fat.
I think that while his heart is in the right place, I am not sure that this "ban" would accomplish his goal. Like you said, people could just buy several drinks until they had their desired fill. Time will tell what will come of this.
Lezlie, I just have a problem with government, whether national or state, or local, telling me what I eat or drink or how much of it I have. That's what I have a brain for and it is my responsibility. My question is where does it stop?

I do believe that rather than the government being the portion watchdog, it is the job of parents. At what point did we stop taking responsibility for our actions and look to the gov. to solve all our problems.
This reminds me of something that happened the other day. Mel made me a sandwich for lunch and brought it to me. She told me that we were out of chips so I had to eat the sandwich without chips. I was upset for a moment, but then I remembered how my mother never had chips for our sandwich and we still enjoyed them all the same, so what was different now. The difference was that I have become spoiled to having chips in the house all the time. It was MY problem and it was up to me to change. Now I tell her when she goes to the store I tell her not to bother to buy fattening chips. I now remember how good those long ago sandwiches tasted all by themselves. Damn, I went way too long with this. I apologize.
JessyLynn: It should be interesting. I haven’t seen any support of the idea on this evenings news programs.

David: LOL! I get riled up about chips, too. I have been counting them! That is, when I allow myself to indulge at all, AND I buy the “Lightly salted” kind. Pffffft.
I'm overweight. I don't drink sugary drinks, mostly because I don't like them. It's not the drinks. Rather, it's not JUST the drinks. It's the everything else too. As I'm taking my third trip through Weight Watchers, it's portion size. Of everything. EVERYTHING. And Bloomberg (or anyone) can't regulate that.

If he's serious about public health, I'd spend a lot of money on healthy school lunches, public parks, public pools, public safety, and places to walk and ride bikes.
Political pandering with no sincere agenda makes me want to toss back a giant soda and then puke. Excellent, informative, thought-provoking post.
It's one of those chicken soup remedies Lezlie. I don't see it as enough of an infringement on individual liberty to get worked up about and it might do some good. It's worth a try.
This talk about obesity and healthy versus unhealthy foods is hogwash. The big agribusiness has been feeding us Franken-food for decades now; only the Devil knows what's in this food. The sad truth is this: healthy food is not only out of reach to the regular consumer, but it is also very, very expensive. People eat what they can afford. If all I can afford is sugar and cheap fat, the next person better be very careful when he talks to me about my diet. Excellent post, L. R
Clever title.

Conflicted on this.

Those with good family/support networks could probably shoulder the responsibility of food/beverage intake themselves and for their children, but I think Bloomberg realizes that many younger people in his city don't have adequate family monitoring/nurturing; thus, he is attempting to modify destructive behavior in a way that he is able with proposed city restrictions.

From Froggy's comment above "... As I'm taking my third trip through Weight Watchers, it's portion size."

Agreed. Portion size. Isn't that what Bloomberg is trying to accomplish in limiting sugary drinks to 16 oz.?

Again, I'm conflicted on this but I admire this city leader's attempt to tackle the problem, especially since it will anger some deep-pocket corporate interests.
@Thoth
Nonsense! Eating well isn't all that expensive. First, Soda has the nutritional benefit of water plus way, way too many calories. People just plain old shouldn't be drinking it.

Next, fresh fruit and vegetables might be expensive, but frozen veggies are cheap and have almost all of the nutrition. Plenty of fruits, like apples and bananas are cheap. Frozen fruits are generally not that expensive.

Third, we don't need that much meat. If you're not eating more than a few ounces a day, it's not that expensive.

The real problem is time. It takes 5 minutes to buy, gobble, and clean up after a McD's meal and a quick dinner is one that takes only a half hour to cook.
Whether or not it's the right approach, it may have merits for other reasons. It brings more attention to the problem and also puts moneyed interests on notice that if you don't do something, we'll regulate you.
Great, timely piece. Well done. No one should be supersizing anything in this country except their humanity.
Agreed regulation is not the solution, and Bloomberg is a pompous ass.
That said, soda pop is poison. Only thing worse health-wise is diet soda. Yuck.
You've got it right, train the kids. Self-regulate.
Regulate soda?
The next thing you know, he will want to ban guns.
froggy: I have learned that portion size is the absolute key. Unless it is lettuce and other veggies, I measure my portions.

Sally: LOL! Thanks.

Abra: It might. But it also might give retailers an excuse to raise prices even higher than they are.

Thoth: Franken-food. I love it!

Joisey: I agree that it will anger some deep-pocket corporate interests. That can’t be all bad.

Malusinka: I agree with all three of your points. It just takes time to change our mindsets about meals and food.

Kosh: I think that’s true, but somehow I don’t believe that’s what Bloomberg is thinking. I hope I’m wrong.

Sheila: Well said. Thanks.

tr ig: Actually, I have evolved to the point that I only drink water 99% of the time.

Larry: LOL!
Bloomberg's ban won't be the last time a politician took a stance against obesity.

Good luck with trying to control consumers' waistlines.
I don't think Bloomberg is making his buddies in the republican party too happy. First, banning smoking on the moon (and New York), now cutting their profits by making laws that will effect their bottom line. This is Coke, Pepsi, McDonald's, etc., etc., not your usual Mom & Pop operations. I smell a Supreme Court decision in the next couple of years. Congrats on your EP. Someone pushed the wrong button and I also received one. Next, Tink, hah~
This reminds me of a story a while back where a burly broad was complaining that everything she bought and paid for and ate gave her diabetes, cancer, and heart disease. When her doctor warned her about the consequences of nutritional suicide, she admitted her obsession was controlling her life.

Sometimes people need bans. Just look at the "no smoking" campaigns that are popping up all across our grand land.
HAHAHAHAHAHA!

Congrats on the EP and cover! (X2!). ;)

Ed must like you!
Belinda: Still, the bans don’t really stop those people from doing whatever it is they want to do. Now banning the manufacture of sugary soft drinks entirely might be effective, but can’t you just hear the howling from corporate fat cats now?!

Scanner: That’s why Bloomberg is kind of a renegade in the GOP. This should be interesting.

Amy: Don’t worry, it won’t last. lol
Yup. Seven-Eleven has created its sugar-free, low-cal jumbo-sized slurpee which is offered free of charge to its customers once a week! Keeps hords of 'em comin' back for what they lack is self-control.
I'll admit my weakness is for some salty things I know are bad for me healthwise, but I'm with you 1000% on your gripping tale of how eateries and entertainment industries knowingly take advantage of sheeple.
I guess people should learn to control themselves and have the freedom to do so. People should just know that it is smarter to wear your seat belt. Yet when they enforce that freedom not to, we end up paying for public services to scrape them off the pavement and put them on life support after an accident. People should be free to not wear a helmet if they so desire, until we have to pay doctors to scoop their brains back into their skulls. People should be free to smoke, except whey they pollute my air and we all have to pay for their emphysema treatments. Now we get some compulsive eater who will just keep sucking at that straw until his drink is done, regardless of it being 16 or 64 ounces and we all get to pay for his bypass operation. This isn't about individual control, it is about regulating vendors. Your freedom is fine until it affects me. What is wrong with trying to reduce health care costs?
As a kid, I used to joke:
Dad got the pork chop, but he also got five other forks in his hand. In a family of seven, it was usually a race to the finish line. I must have a high metabolic rate, because I LOVE sugar.

Remember the bit where Vincent D'Onofrio in Men in Black asks for the glass of water, then asks for sugar in the water? More. More. More.

That was me. Those days are done and gone. Back in college, I was this skinny 118 pound kid, 120 soaking wet -- but I had really long hair -- still do -- well, again.

I think Bloomberg is doing this for the right reasons, but it's all wrong to do in this manner. I have said it before and I will say it again:

You cannot legislate good behavior.

I think seatbelt laws are silly. I think not wearing a seatbelt is more silly. Seatbelts have saved my life -- and my car -- on dozens of occasions. A drink size limit is futile, a waste of taxpayer dollars and is just too intrusive as a form of government. Hey, aren't there bigger problems, lower hanging fruit, in the hopper of stuff the government at any level has in their Inbox?

Ending corn and sugar subsidies (along with coal, oil and gas subsidies to companies making more money than ever in the history of the world) would go a long way to bringing a measure of control to our sugary drinks issues.

Now I got's me a sweet tooth and it's extraordinary in size -- especially considering my physical size and shape. I put some coffee in my sugar, just enough to make the sugar melt mind you (I'm kidding but I use a lot of sugar in my coffee.)

Sugary soft drinks isn't the issue. I do, though, suppose all the starchy carbohydrates, fatty sugars and low fiber content of the foods that most can afford is the reason to some degree.

I think personal responsibility is mostly the issue, but that can only be pushed so far before you run into the Corporate Wall of not having a ready and healthy food supply on the shelves that can be quickly prepared and set.

Limiting the size of the soft drinks isn't going to make a dent in this situation. You've already mentioned the methods to get over that limit. Then what? Do we then have to hire "Food Police" to roam our Mall Food Courts, restaurants, movie theaters, zoos, amusement parks and coming soon to your home, too?

It's a can of worms that won't catch any fish.

What I would like to see is people just starting to fricking wake the hell up and demand better products. This is the part of the Free Market that most don't seem to understand (and the part the corporations are actively working to dismantle.) You have to demand the choice from them before they provide it.

I think if there's going to be a ban on such things, that ban should be implemented in the vending machines inside every bus station, train station, gas station, school, hospital and government building.

As someone mentioned, though, prohibition simply doesn't work. I still know people out here in Texas that swear by NOT wearing a seat belt. I even knew one guy who'd cut his shoulder strap off his belt and wore it across his shoulder while driving -- but he wasn't really wearing the seatbelt. Crazy, but people will do all sorts of crazy things in order to feel like they're taking back control of their lives from the government.

I wonder, then, what a ban on sugary soft drinks will produce?

Great little article, L. Well deserved EP and thought provoking, too.
Congrats!

--r--
I am with you. That's where individual freedom to kill oneself in whichever method they choose crosses the line and turns into a public policy issue. The costs are preposterous. My issue isn't that there shouldn't be ANY regulations. I just don't think this one will be the least bit effective.
Very well written. Nice integration of public and personal, Miss L. Agree that we all need to swallow some personal responsibility on this one. Rated for good bones in your essay.:-)
dunnite owl: You are one of those lucky people who can metabolize all that sugar efficiently, without it being stored as fat. Many others, like me, are carbohydrate sensitive and sugar sets off a craving that is nearly unbearable unless fed. As I said above, it is complex. This so-called solution is just too simplistic.
Bloomberg is trying to regulate sugar syrup drinks while Rome burns?
I did not know L.

Is this a headline in the NYT?
Does he not have better things to do?
Sheesh....
Mission: Yep. Here it is
http://www.nytimes.com/2012/05/31/nyregion/bloomberg-plans-a-ban-on-large-sugared-drinks.html
Well said. What you didn't mention, or probably don't know, is that Bloomberg's proposal exempts alcoholic beverages - it's OK to get stinking drunk at the ballpark, I guess - and also exempts convenience stores, which means you could still go into a 7-11 and get your Big-Big-Really-Big Gulp.

I'm with you being shocked at the sizes of "large" drinks today. If you want a symbol of our health problem, just point at the super-large straws that fast food outlets need now. Whenever I'm in one of those places, I always order the small drink and I usually can't finish that.
Cranky: Exactly, because his cronies on Wall Street would not stand for taking down Coke, Pepsi, AND Budweiser all at the same time. I am very suspicious of this move; I just can't figure out where it will lead.
I think that Bloomie will back off this ban. I think he just wanted attention. I am shocked by the portion sizes of everything served in restaurants these days. There's usually enough for a family of four in one entree. Weight Watchers does have some useful tips on what an appropriate portion size should be.
PS congrats on the EP. Rated.
I feel good about Bloomberg's stand. It is not perfect, but what is?

There are some very important things to consider regarding food, and soft drinks. Coke once had sucrose. Now it has fructose. They all do. Fructose is in everything, even some packages of frozen vegetables. They are adding it to almost everything. Fructose is a much larger molecule than sucrose. It is much more difficult to metabolize, and does immense damage to the liver. Sucrose passes thru more easily, but fructose does not. Pardon the pun, but comparing soft drinks of the early 70's is an apples to oranges comparison with todays products. What I like about Bloomberg's stand is that it is pushback against the fructose monster. Something has to be done. It's a start. Maybe reducing sizes won't do anything besides getting people to look into, what exactly is a soft drink. Is it different from what it was a few decades ago, and are there health consequences? If people knew the difference between sucrose and fructose in their bodies, no one would eat it. If Bloomberg's action starts that essential conversation somewhere, it is a very good thing.
I think Bloomberg's ban is a good idea, even if it just serves to make people think for a second about what they are guzzling down. I'm also for stiff taxes on sugar and sugar products, but that will never happen. Meanwhile, in 20 years probably half the population will have diabetes. I see families with big fat kids in the store buying multiple cases of Coke, and I just shake my head at the folly.
Cranky: If I were to drink all of it, I’d miss half the movie running to the Ladies’ Room.

ccdarling: Thanks. What you say about restaurant portions is so true. Last weekend my family had dinner at a great Italian restaurant to celebrate a graduation. The waitress had to hand out about a dozen doggie boxes, the portions were so large.

Bill: Thanks. It’s good to see you here.

Frank: It IS good that Bloomberg’s action has us all talking about it. I just think he could have come up with a more effective idea about what to do.
Funny: it's hard for me to finish a small soda before the ice has melted to the point where it tastes, like, BLECH!
For several years now, I only buy 1 2 =-liter soda per week, so my 12 & 14 year old daughters ration it like it is gold, same with fruit juices. They drink water most of the time so they can save the sweet stuff, heh.
coincidentally i just found a link on food subsidies subsidizing
I totally agree with you!

I also was surprised that while regular soft drinks like Coke, Sprite, etc, would be regulated, the diet versions (which may not contain sugar or as many calories, but which do contain often dubious chemical substitutes) and ALCOHOL (not only potentially dangerous, depending on who's drinking it and where, but also super-full of calories!), would still be allowed to be sold in large quantities. For me, this shows a total lack of knowledge of health and even the potential causes of weight gain (a lot of college students don't gain "the freshman fifteen" from food or sugary drinks, if you know what I mean).
Another example of our leaders trying to fix the wrong problems...
My daughter is still mad that I never let her have that "Sunny D" crap. ~r
I must respectfully disagree. I believe many people are too cheap to buy two, so it might make a small dent in this serious problem. Which is more than anyone else is doing at the moment.

When half the population is aging with diabetes and the cost finally, truly bankrupts the country, we are going to wonder why someone wasn't trying something.
I couldn't agree more with every element of this. And, one day, this will be used in some political campaign "And he took a stand against obesity in America," something like that is how it will look and sound.
We are in some ways a very lazy people. We just don't want to face that weight control and loss of if already in excess requires getting off the couch and putting less in the mouth. Plain and simple. My husband and I took the veritable bull by the fat horns a couple of years ago and lost 95 pounds. There was no magic bullet, just exercise (for REAL) and changing what we ate. To this day, people around us think that we were doing some special program, Jenny Craig, South Beach....something. When we tell them no, we just stopped eating so much and WHAT we were eating and excercised seriously. People don't want to believe this, I've decided, because they don't want to take personal responsibility, as you have said. They want to believe that there is some way around weight that they won't have to be involved in/responsible for. And these are the adults! The messages we are passing on to our children that are ghastly goes way beyond an oversized sweetened drink. Sadly.
Thanks for writing this. I wish I had an answer to it. I'd pass it on. And, if all I could come up with was to mandate smaller portions, I guess I'd say that, too. Doesn't the word 'quagmire' even sound like and odious, FAT duck? Rated RRR
Mayor Bloomberg has a Napoleanic complex and thinks he is a king. Of course it's a huge overstepping of govt. bounds. It is tyranny pure and simple. It is not up to him to decide how much salt, smoking or soft drinks New Yorkers consume. And of course all of his decree's have had 0 impact on obesity.
ame inman: You are a smart parent!

vzn: thanks for the link. I feel another post coming on…

Alysa: You are so right. Alcohol calories are turned immediately into sugar. To me, this shows a total lack or concern about public health as a whole. There is something fishy about this whole thing.

Joan H.: She’ll stop being mad when she has her own sugar-craving ankle biters. :D

Luminouse Muse: I don’t disagree with the point you are making; I happen to be one of those who would be too cheap to buy two (if I even bought one, which I won’t.) I think I made it clear in the post that I am fully aware of the health problems; I am also aware of the ultimate costs. My issue is with a wimpy tactic that is doomed to fail.

Robin: Obesity is a symptom of this country’s long-ignored and complex social problems. Sugar is only one of the culprits at work at the fattening of Americans, and many who have commented here have pointed some of them out. Ignorance, lack of discipline, mental illness, sedentary lifestyles, yada, yada, yada…

Deborah: If New Yorkers and other Americans DEMANDED healthy portions, less salt and less sugar in the offerings of vendors, the problem would be solved. But since no one seems to want to do the right thing until they are forced to, we end up with this kind of feeble attempt to use the issue for political purposes. Wouldn’t it be great if all the restaurants and movie theaters just stopped serving those nasty concoctions on their own accord? Yeah, I know – not gonna happen.
I thought it was a joke when I heard it on the radio, and then remembered NPR only jokes on April Fools day. When I was a kid my family went to a burger joint once a month. They only had one size drink and my mother made me share her milkshake but I wanted my own and the finally caved and bought it with the agreement if I couldn't finish it, it was the last time I'd ever get one. I finished it and then threw up in the back seat. After that I got my own and had permission to stop when full. Somehow I think when we had things made out of real food our bodies knew when we were full. The chemicals in our food trick our brains into thinking we aren't satisfied. I heard an NPR piece about that...and it wasn't on April 1st.
Dont know enough about the policy to comment, but the sugar/obesity epidemic is indeed a serious one. If ppl are not willing to do anything about it, I'm of the opinion somebody else should, even if its the Government. Great piece.
If I was Bloomberg, I probably wouldn't have proposed this particular policy, simply because of this sort of backlash. On the other hand, I think it's a good idea.

Sure, some people will simply order two drinks or go home and eat sugar straight out of the canister for all we know. Policies like this are not about trying to prevent every single instance of poor decision-making.

What a policy like this is trying to do is make mindless non-decision-making less likely to result in an unhealthy choice. Who hasn't ever reflexively ordered the size portion we assume suits our hunger, and been unpleasantly surprised by how much we were served? And when we did, how many of us didn't feel some intention to try to finish it, because we paid for it and don't want to waste it?

Yes, Americans' health will improve when each of us acquires the knowledge and will power needed for consistently good decision-making. Count on it.

Get serious. We're all influenced more than we care to admit by the cues, incentives, and available choices in our environment, as we rush about making quick, mindless decisions. Those with the power or influence to shape those cues, incentives, and available choices are--in my opinion--obliged to do what they can to protect the public health. So, I'm not going to come down too hard on occasional well-meaning silliness like this.
Mime: Sounds like my experience with the dreaded liver. Forced to eat it, I re-delivered it in the middle of the host’s expensive living room carpet. I was 5. Haven’t touched the vile stuff since.

icy: Thanks for weighing in.

Karen: I’m still picturing the moron in your comment shoveling sugar from the canister directly into his/her mouth. LOL!
"Agreed regulation is not the solution . . . "

"Lezlie, I just have a problem with government, whether national or state, or local, telling me what I eat or drink or how much of it I have."

"Agreed regulation is not the solution, . . . ."

"Good luck with trying to control consumers' waistlines."

"You cannot legislate good behavior."

"Another example of our leaders trying to fix the wrong problems... "

I guess my work here is done.

THUD!
Uncle Chri: LOL! Was that thud you hitting the floor from shock that we leftists can see both the forest and the trees?
Liberal in San Francisco banned the Happy Meal until businessmen found a way around it.

I'm glad I don't live in NYC. Just another reason why it sucks.
L,

Come lock arms with me while you teach me the words to 'Kumbaya' again.

Then let's sit down together while you explain to me why our national government must force us all to buy health insurance or why our national government must force employers, whether religious or not, to supply healthcare insurance which violates their conscience.
Uncle Chri: Any time you plan to be in Atlanta, let me know. Of course, I'll have to Google "Kumbaya" to remind myself of the words first. :D
Excellent. And I too enjoy a diet soda at the movies and was just commenting to a friend the last time there, that the small size now in soda and popcorn used to be the very large size in the early 1980's. We are a waa waa nation. Everyone HAS to feel good ALL the time regardless of what it does to the waist size. The nonsense people tell me about obesity "just creeping up overnight" is rubbish and we all know it. Having to purchase brand new clothing every year to accomodate expanding girths is not something that just happens overnight. Obesity takes a lot of work and a lot of eating. Imagine how much money individuals would save by not eating so much food. I was in Social Services, and understand all about food desserts, but a lot of people I know who are obese are far more advantaged than those who live on the fringes of society and have to make do without any choices. I don't agree with Republicans probably on everything, and strongly believe that individuals have no rights when they behave irresponsibly. We see this with seat belts, motor cyclists refusing to wear helmets, etc. etc. I say, tax the living J**** out of sugar, alcohol, tobacco and other junk.
I totally adore Bloomberg and love his naive intentions to stem the tide of obesity, but you are so right. Legislation has been helpful with regard to smoking and race relations. It sure didn't do anything for alcoholism, teenage drinking, smoking "weed," and I doubt whether we can legislate away overeating. People find a way to eat sausage and chips, rather than cabbage and yogurt. Don't blame money, either, since cabbage and frozen vegetables are really cheap. Maybe, though, taxing high fat foods might help...
Rated if only because this carries one of the best headlines I have ever seen on OS.

I would assume that obesity is a sign of mental illness. You have to be deeply troubled to let yourself look like that. Nothing Bloomberg can do is going to stop these poor souls from destroying themselves.
There's no lack of government knowledge with what's healthy and what's not. There's a lack of total care for the sake of the almighty big bucks.
I'll never forget the first time I went to the movies in the U.S. for the first time after having lived in South America for a decade. It was the late'80s. I ordered a "large" popcorn and received a bucket. I ordered a "medium" soft drink and received a cup so large it made me laugh. I've become so used to this now. I now order everything "small." Why has it taken mayors this long to notice?
I awoke with one of my patented premonitions: Bloomberg's attack on soda takes the country by storm, finally resulting in a new Constitutional amendment to ban it all together. Before long, organized crime spots the opportunity to sell bootleg soda made by 13-year-olds in their bathtubs. Speakeasys in kids' tree houses spring up. The passwords to gain entrance include "high fructose corn syrup." Turf wars ensue. A new Al Capone--a high-school sophomore named Billy--emerges to rule New York. He has Bloomberg bumped off. Television sees its opening: HBO develops a new series based on Billy's exploits. The star is Justin Bieber, who goes on to win an Emmy.

Finally, Billy puts his newfound fortune to work by paying off enough politicians to push a repeal of the Prohibition through--and we all die, fat and happy.
To much sugar, fat and portions are only symptoms of the largest problem this country faces. Americans are taught by the media, culture, and even to some extent by formal education that "we" can do anything we want, have anything we want, and somehow deserve everything by divine right. Add to this our victim mentality that everything is someone else's fault and it is easy to see how we are in the shape (no pun intended) our country is in today.

The solution to the problem is not regulated portions, advertising or personal freedom. The solution is teaching the truth that with freedom comes responsibility and with responsibility comes consequences. Consequences the individual must face and live with not society.
Perhaps Bloomberg's approach will be ineffectual given the enormity and complexity of the problem, but at least he's taking some action. As others have mentioned here, his propomight as opened a dialogue. If you ask me, we should just classify sugar as a controlled substance and start over. Okay that will never happen but we have to get the word out and through the thick skulls of the over-fed masses. I don't want a "nanny state" either, but with the obesity problem worsening by the day...clearly the whole personal responsibility thing isn't working.
Oops, his proposal has opened a dialogue. (That's why you shouldn't write long comments on your iPhone :)
When I was in Canada, the poor folk didn't seem to have the weight problem that poor folk in America did. I noticed that the soda at fast food places, indeed all fast food, was much more expensive up there, than it was in the United States.

Indeed, almost all the food was more expensive. This didn't cause famines, though. What it did do, though, was encourage people to eat less. The singular thing I remember about my time in Canada was (a) the people were friendlier, (b) their homeless people had less mental illnesses (they put them in hospitals and didn't turn them out into the streets) (c) food was more expensive and (d) the people were much, much thinner.

I think America has pursued a policy of fattening its poor, and making high calorie food very easily affordable. I think there's a reason behind this, and you need to understand history, politics and economics to understand why. If your economy is imperialistic and oppressive, and it treats the poor like crap, you don't want a rebellion. The principle way rebellions come about is when food is unaffordable, and/or when you get less and less caloric intake per day's salary.

America has overcome this in a rather clever, but unethical way. We are able to decrease daily wages, relative to inflation, but simultaneously increase daily caloric intake through cheapening the food and adding chemicals and hormones to the food. This ensures that our poor, despite their low incomes, are happy and content in a way unseen in the rest of the world. It ensures the security of the upper classes in times of economic and political upheaval.

Indeed, it means our working and lower classes will never become a threat to the Establishment.

They have their cheap bread, circuses, and easily affordable, high calorie food.

The problem for some elites, I think, is the fact that obesity puts a drain on resources in terms of health care costs, disease and concomitant costs in terms of absences from school and work, susceptibility to injury and decreased productivity, in general, in the workplace.

So, they are trying to find the Pareto-Optimal balance.
Basically, a Big Mac extra value meal, with the Coke and fries, gives you for roughly $6, enough calories for 2 days. Perhaps even more, if you are sedentary. You are unhealthy, it has no nutritional value, but as far as the Establishment is concerned, it keeps you off the streets and keeps you content.
IceRune: Your tax idea certainly puts the onus on the consumer who chooses to play Russian Roulette with their health. Perhaps the proceeds from those taxes could go directly into a special fund to take care of those who refused to pay attention and have made themselves sick with diabetes, heart disease, etc.

jackie2: I happen to agree with you about the cost of healthy foods being more affordable than people think. All it takes is an adjustment in the grocery list, eliminating as many processed foods (in boxes, cans and bag, mostly) as possible and buying produce in season and/or on sale. Most of all, though, it takes a little thought and a little planning.

Arthur Louis: Thanks, I ‘m glad you like my headline! I think there is an element of mental illness in most cases of morbid obesity, but there are enough medical conditions that can add weight for me to want to avoid that broad a brush.

j.h. robbins: I agree!

Deb: Because for some of those mayors, their campaign chests are filled with the proceeds from the sale of that junk!

james poyner: What a treat to see you on this thread! Your premonition would be hilarious if it weren’t to – possible. :D

M. Todd: I couldn’t agree more. Your last paragraph sounds like me with my broken-record repetitions of the same words to my son as he was growing up.

babe: I don’t know, I’ve just never been a “better than nothing” person. In the long run, the consumer is going to be punished by the corporations for these kinds of stop-gap measures by passing the “costs” of compliance right on to the customer for ALL sizes and containers.
I love his plan, which surprises me- but i've dealt with enough diabetic patients to know that when it comes to food, people will not moderate themselves.
Pot- not all that big of a problem yet we are filling jails with 'offenders'. Sugar is a huge financial problem for medicare and medicaid. So now we are going to have a war on sugar...ok...that's one I can actually get behind.
I am all for the war on sugar. I just don't want to go to war with a toy gun! Let's make it all-out war!
You are right. Good reportage.

Still, someone has to do something and I fear nothing will be done until health care costs really decimate this country.
[r] Bloomberg is a media male whore who has his eyes on the presidency, maybe the one after the coming one.

He is ambitious.

He cherry picks popular yet controversially titillating issues. He does good things. He also does obscenely amoral things like using Gestapo tactics on the OWS protesters. Which makes him a police state SOB. Makes him a fascist.

He also shrugs off the will of the constituents who mandated two terms limited and he manipulated and bribed his way out of that to a third, which I assume he hopes will give him a higher Pres potential profile.

He is a one percenter for sure and lacks empathy and moral imagination regarding citizens especially those in trouble. He wants to keep Wall Street pigs at the trough. He is a crony among cronies to his cronies.

Gracie Mansion was not grand enough for him so he chose to live in his brownstone. He helicopters all over the place and visits Bermuda as often as he can I heard. He is driven to the Lexington subway by a town car and then takes the subway downtown. One of the people. Bleeeeccccchhh. Photo ops!

When the OWS protested in front of his building he simply had the cops close his street. A little drumming was not to be endured. The nerve of them.

He tried to shove down the throat of the citizenry a corporate woman to be chancellor of schools when she had absolutely not one scintilla of experience and her own kids went to private boarding schools. He got a little comeuppance on that one. But she was a friend of his girl friend iirc.

He is Napoleonic like Giulliani though not as creeeeeepy, but after watching his police state antics I have no respect for him and think he is dangerous. Dangerous!!! But mark my words. He wants the WH. He has a ferocious will and a lot of money.

I worried that Nader and he had teamed up (WTF?) but I haven't heard any more of that.

Oh, and as for obesity. I read 1 out of 3 kids in America is obese. 1 out of 2 kids in NYC is obese. Hmmmmmmmm.

But diet sugary tasting soda also does some thing to your insulin level not so good either, right?

I loved your title! I think the gallon of soda at the movies is insane and engineers it so you are running to the potty just at the climax of said movie.

I like that the establishments in NYC do have to post calorie counts (Starbuck's scones are insanely high, did you know?). That may be Bloomie, too. I think restricting smoking in an outdoor park is really over the top.

I like Bloomberg's anti-gun stance. I back him on that.

Best, libby
The reason health care costs are going up is because we have a Medical-Indutrial Complex which is hell-bent on foisting on people as many overpriced and/or useless and/or dangerous interventions as the traffic will bear. I think we need to be wary of people who point to siaring medical costs and click their tongue and piously exclaim, "Oh, look how health care costs are going up -- you better let us tell you ho to run your lives."

That said, I don't know why people throw their money away on that stuff. I gave up soda pop seven years ago, and I don't miss it.

Our taste for sweet things evolved because the sweetest fruit is also the ripest and the most nutritious. If you're craving something sweet, why not eat some fruit? If you're thirsty, why not drink water instead of sugary soft drinks. After the third sip you're not tasting it anyway.

I am glad you taught your son moderation. That's the right way to go about this, rather than passing more laws.
L, you so nailed it. This lack of personal responsibility has become typical in this country, applying to almost every facet of our lives, including education. Our average students lag behind students in Europe and Asia. But if teachers give too much homework or have high grading standards, parents complain. Students want easy As, easy classes, and diplomas when they can barely read, write, and compute. I'm a doctoral student in the field of education. I'm a graduate assistant in a program funded by a huge grant to train primary public school teachers to teach science more effectively. One of my fellow GAs who think she should get an A in every course complains incessantly if she has to do more than read a few chapters in a book and write a couple of papers. We're presently taking an online qualitative research class that requires us to complete two or more readings weekly, write a paper on each, post and answer a question in a discussion thread and respond to at least three other students' questions. Our big project is doing a small research study, following all the research protocols. My fellow GA is put out that the professor has given us so many things to do. This is a Ph.D. level class! This person wants to be a college professor, believe it or not, but like so many Americans, she wants academics dumbed down so she can get good grades with moderate or even minimum effort. No wonder our students lag behind!

I'm done ranting now. Thanks for a great article and congratulations on the well-deserved Editors' Pick!