Every time I go to a movie theater or a fast-food store and order a soft drink (diet-only for me) I am shocked that the size of the “small” has increased to what was once considered excessively large. Portions have gotten so big, one might as well smuggle a 2-liter bottle of their fizzy liquid of choice into the establishment. That’s about the size of the Big Gulp-type cups these days.
New York City Mayor Michael Bloomberg’s call for restaurants to limit the size of sugary soft drinks to a maximum 16 ounces struck the moderate portion of my politics when I heard about it this morning. Almost like a bona fide conservative, I thought “Wait just a damn minute!”
Do I think the government in the form of this mayor is overstepping its boundaries with this measure? Yes, I kind of do. It’s just probably not for the same reasons as my Republican compadres will be yelling about tomorrow.
Sometimes our leaders, regardless of their ideology, spend too much time and treasure trying to fix the wrong problems. It is easy enough to regulate the Coca-Cola and Pepsi portions served in public venues. In the interest of public safety we have seen laws passed to mandate seatbelts, helmets for cyclists of all levels, and smoke-free environments for diners and workers alike. Why not try to fix our nation’s epidemic of obesity with another law?
I have never run across a child who didn’t want to drink more sweetened juices and sodas than they should or than their parents would allow. My own son would have consumed Hawaiian Punch until it squirted out of his tear ducts if we had let him. He would drink his beverage first and become too full for the food he needed, but would rather not have eaten. Rules were put into place to save the sweet beverage until AFTER the meal. Sip water, if you must, while you are eating. Of course, his consumption was automatically controlled that way – at least when we could see him.
Our country’s struggle with obesity is complex and perplexing, but I just cannot see how limiting the serving sizes of soft drinks is going to change anything. Yes, the retailers create the illusion that buying large sizes is cheaper by the ounce, so why not buy the larger cup and save money? Smoke and mirrors for sure, but that’s how the cinemas and fast-food joints stay in business.
There is nothing to stop consumers from simply buying two 16 oz. drinks or four or however many they please. Some of us cheapskates would probably think twice about that, but young people who have the money in their pockets or who have super-indulgent parents might decide to spend their popcorn money on soda instead.
Sugar is the enemy of public health, I am convinced of that. Should the government ban the production of granulated sugar next? I sure don’t think so. Americans need to stop blaming their every trouble on some evil outside element and start taking responsibility for their own “private health.”
Children must be trained to make good food and beverage choices, just as they are trained to do everything else they do. Most of us don’t cave to the pressure of indulgence when our toddlers stick their fingers in outlets or put their hands on the oven door. We teach them that to do that will cause them pain.
Of course, it will do no good for Mom and Dad to require moderation of their children if they themselves order super-sized portions of everything.
Mayor Bloomberg says everybody is screaming about this problem, but no one is doing anything about it, so he did this. The one thing it has done is have every media outlet in the nation talking about it. But will it make any difference in the collective poundage of the American population? I seriously doubt it.


Salon.com
Comments
Say--Lezlie, how many grownups are in the general movie audience, anyway?
I wonder....
Rated
His republican, 1% 'er slip is showing!
r.
Amy: Tell me more about that octopus.
Jon: And the public would abuse those controlled substances as they do so many others. At some point, we each have to take responsibility for ourselves, IMHO.
NO juices or sodas are considered good for kids.
I cannot honestly remember what I drank as a kid.. Oh wait.. it was milk and then soda became very very popular with us teens. We were served an 8 oz glass in restaurants.. now its free refills.
Things have really changed.
"R"
If Bloomberg gave a damn about people's weight why does he want the ban to ONLY apply to food stamp eligible products? I'd have to think a 40 oz. bottle of Malt would be a bit harder on the waist line.
:-) / r
SpiritManSF: I have the very same problem. However, our theaters here in Atlanta don’t check bags, and I routinely stuff a chilled bottle of water and some granola bars in purse.
Amy: Okay, I see your point. It doesn’t even apply to milkshakes in places like McDonalds. But it is not limited to food-stamp eligible items, unless fast food is eligible. Is it??????
Chicken Maaan: Good point!
greenheron: I wish I knew.
torrito: Yeah, right. That’s going to happen…
Natalie: I couldn't agree more. Even when we indulged in the occasional popsicle when I was a kid, the calories got worked off playing street games all day. No time to store the sugar as fat.
I do believe that rather than the government being the portion watchdog, it is the job of parents. At what point did we stop taking responsibility for our actions and look to the gov. to solve all our problems.
This reminds me of something that happened the other day. Mel made me a sandwich for lunch and brought it to me. She told me that we were out of chips so I had to eat the sandwich without chips. I was upset for a moment, but then I remembered how my mother never had chips for our sandwich and we still enjoyed them all the same, so what was different now. The difference was that I have become spoiled to having chips in the house all the time. It was MY problem and it was up to me to change. Now I tell her when she goes to the store I tell her not to bother to buy fattening chips. I now remember how good those long ago sandwiches tasted all by themselves. Damn, I went way too long with this. I apologize.
David: LOL! I get riled up about chips, too. I have been counting them! That is, when I allow myself to indulge at all, AND I buy the “Lightly salted” kind. Pffffft.
If he's serious about public health, I'd spend a lot of money on healthy school lunches, public parks, public pools, public safety, and places to walk and ride bikes.
Conflicted on this.
Those with good family/support networks could probably shoulder the responsibility of food/beverage intake themselves and for their children, but I think Bloomberg realizes that many younger people in his city don't have adequate family monitoring/nurturing; thus, he is attempting to modify destructive behavior in a way that he is able with proposed city restrictions.
From Froggy's comment above "... As I'm taking my third trip through Weight Watchers, it's portion size."
Agreed. Portion size. Isn't that what Bloomberg is trying to accomplish in limiting sugary drinks to 16 oz.?
Again, I'm conflicted on this but I admire this city leader's attempt to tackle the problem, especially since it will anger some deep-pocket corporate interests.
Nonsense! Eating well isn't all that expensive. First, Soda has the nutritional benefit of water plus way, way too many calories. People just plain old shouldn't be drinking it.
Next, fresh fruit and vegetables might be expensive, but frozen veggies are cheap and have almost all of the nutrition. Plenty of fruits, like apples and bananas are cheap. Frozen fruits are generally not that expensive.
Third, we don't need that much meat. If you're not eating more than a few ounces a day, it's not that expensive.
The real problem is time. It takes 5 minutes to buy, gobble, and clean up after a McD's meal and a quick dinner is one that takes only a half hour to cook.
That said, soda pop is poison. Only thing worse health-wise is diet soda. Yuck.
You've got it right, train the kids. Self-regulate.
The next thing you know, he will want to ban guns.
Sally: LOL! Thanks.
Abra: It might. But it also might give retailers an excuse to raise prices even higher than they are.
Thoth: Franken-food. I love it!
Joisey: I agree that it will anger some deep-pocket corporate interests. That can’t be all bad.
Malusinka: I agree with all three of your points. It just takes time to change our mindsets about meals and food.
Kosh: I think that’s true, but somehow I don’t believe that’s what Bloomberg is thinking. I hope I’m wrong.
Sheila: Well said. Thanks.
tr ig: Actually, I have evolved to the point that I only drink water 99% of the time.
Larry: LOL!
Good luck with trying to control consumers' waistlines.
Sometimes people need bans. Just look at the "no smoking" campaigns that are popping up all across our grand land.
Congrats on the EP and cover! (X2!). ;)
Ed must like you!
Scanner: That’s why Bloomberg is kind of a renegade in the GOP. This should be interesting.
Amy: Don’t worry, it won’t last. lol
Dad got the pork chop, but he also got five other forks in his hand. In a family of seven, it was usually a race to the finish line. I must have a high metabolic rate, because I LOVE sugar.
Remember the bit where Vincent D'Onofrio in Men in Black asks for the glass of water, then asks for sugar in the water? More. More. More.
That was me. Those days are done and gone. Back in college, I was this skinny 118 pound kid, 120 soaking wet -- but I had really long hair -- still do -- well, again.
I think Bloomberg is doing this for the right reasons, but it's all wrong to do in this manner. I have said it before and I will say it again:
You cannot legislate good behavior.
I think seatbelt laws are silly. I think not wearing a seatbelt is more silly. Seatbelts have saved my life -- and my car -- on dozens of occasions. A drink size limit is futile, a waste of taxpayer dollars and is just too intrusive as a form of government. Hey, aren't there bigger problems, lower hanging fruit, in the hopper of stuff the government at any level has in their Inbox?
Ending corn and sugar subsidies (along with coal, oil and gas subsidies to companies making more money than ever in the history of the world) would go a long way to bringing a measure of control to our sugary drinks issues.
Now I got's me a sweet tooth and it's extraordinary in size -- especially considering my physical size and shape. I put some coffee in my sugar, just enough to make the sugar melt mind you (I'm kidding but I use a lot of sugar in my coffee.)
Sugary soft drinks isn't the issue. I do, though, suppose all the starchy carbohydrates, fatty sugars and low fiber content of the foods that most can afford is the reason to some degree.
I think personal responsibility is mostly the issue, but that can only be pushed so far before you run into the Corporate Wall of not having a ready and healthy food supply on the shelves that can be quickly prepared and set.
Limiting the size of the soft drinks isn't going to make a dent in this situation. You've already mentioned the methods to get over that limit. Then what? Do we then have to hire "Food Police" to roam our Mall Food Courts, restaurants, movie theaters, zoos, amusement parks and coming soon to your home, too?
It's a can of worms that won't catch any fish.
What I would like to see is people just starting to fricking wake the hell up and demand better products. This is the part of the Free Market that most don't seem to understand (and the part the corporations are actively working to dismantle.) You have to demand the choice from them before they provide it.
I think if there's going to be a ban on such things, that ban should be implemented in the vending machines inside every bus station, train station, gas station, school, hospital and government building.
As someone mentioned, though, prohibition simply doesn't work. I still know people out here in Texas that swear by NOT wearing a seat belt. I even knew one guy who'd cut his shoulder strap off his belt and wore it across his shoulder while driving -- but he wasn't really wearing the seatbelt. Crazy, but people will do all sorts of crazy things in order to feel like they're taking back control of their lives from the government.
I wonder, then, what a ban on sugary soft drinks will produce?
Great little article, L. Well deserved EP and thought provoking, too.
Congrats!
--r--
I did not know L.
Is this a headline in the NYT?
Does he not have better things to do?
Sheesh....
http://www.nytimes.com/2012/05/31/nyregion/bloomberg-plans-a-ban-on-large-sugared-drinks.html
I'm with you being shocked at the sizes of "large" drinks today. If you want a symbol of our health problem, just point at the super-large straws that fast food outlets need now. Whenever I'm in one of those places, I always order the small drink and I usually can't finish that.
There are some very important things to consider regarding food, and soft drinks. Coke once had sucrose. Now it has fructose. They all do. Fructose is in everything, even some packages of frozen vegetables. They are adding it to almost everything. Fructose is a much larger molecule than sucrose. It is much more difficult to metabolize, and does immense damage to the liver. Sucrose passes thru more easily, but fructose does not. Pardon the pun, but comparing soft drinks of the early 70's is an apples to oranges comparison with todays products. What I like about Bloomberg's stand is that it is pushback against the fructose monster. Something has to be done. It's a start. Maybe reducing sizes won't do anything besides getting people to look into, what exactly is a soft drink. Is it different from what it was a few decades ago, and are there health consequences? If people knew the difference between sucrose and fructose in their bodies, no one would eat it. If Bloomberg's action starts that essential conversation somewhere, it is a very good thing.
ccdarling: Thanks. What you say about restaurant portions is so true. Last weekend my family had dinner at a great Italian restaurant to celebrate a graduation. The waitress had to hand out about a dozen doggie boxes, the portions were so large.
Bill: Thanks. It’s good to see you here.
Frank: It IS good that Bloomberg’s action has us all talking about it. I just think he could have come up with a more effective idea about what to do.
For several years now, I only buy 1 2 =-liter soda per week, so my 12 & 14 year old daughters ration it like it is gold, same with fruit juices. They drink water most of the time so they can save the sweet stuff, heh.
I also was surprised that while regular soft drinks like Coke, Sprite, etc, would be regulated, the diet versions (which may not contain sugar or as many calories, but which do contain often dubious chemical substitutes) and ALCOHOL (not only potentially dangerous, depending on who's drinking it and where, but also super-full of calories!), would still be allowed to be sold in large quantities. For me, this shows a total lack of knowledge of health and even the potential causes of weight gain (a lot of college students don't gain "the freshman fifteen" from food or sugary drinks, if you know what I mean).
My daughter is still mad that I never let her have that "Sunny D" crap. ~r
When half the population is aging with diabetes and the cost finally, truly bankrupts the country, we are going to wonder why someone wasn't trying something.
We are in some ways a very lazy people. We just don't want to face that weight control and loss of if already in excess requires getting off the couch and putting less in the mouth. Plain and simple. My husband and I took the veritable bull by the fat horns a couple of years ago and lost 95 pounds. There was no magic bullet, just exercise (for REAL) and changing what we ate. To this day, people around us think that we were doing some special program, Jenny Craig, South Beach....something. When we tell them no, we just stopped eating so much and WHAT we were eating and excercised seriously. People don't want to believe this, I've decided, because they don't want to take personal responsibility, as you have said. They want to believe that there is some way around weight that they won't have to be involved in/responsible for. And these are the adults! The messages we are passing on to our children that are ghastly goes way beyond an oversized sweetened drink. Sadly.
Thanks for writing this. I wish I had an answer to it. I'd pass it on. And, if all I could come up with was to mandate smaller portions, I guess I'd say that, too. Doesn't the word 'quagmire' even sound like and odious, FAT duck? Rated RRR
vzn: thanks for the link. I feel another post coming on…
Alysa: You are so right. Alcohol calories are turned immediately into sugar. To me, this shows a total lack or concern about public health as a whole. There is something fishy about this whole thing.
Joan H.: She’ll stop being mad when she has her own sugar-craving ankle biters. :D
Luminouse Muse: I don’t disagree with the point you are making; I happen to be one of those who would be too cheap to buy two (if I even bought one, which I won’t.) I think I made it clear in the post that I am fully aware of the health problems; I am also aware of the ultimate costs. My issue is with a wimpy tactic that is doomed to fail.
Robin: Obesity is a symptom of this country’s long-ignored and complex social problems. Sugar is only one of the culprits at work at the fattening of Americans, and many who have commented here have pointed some of them out. Ignorance, lack of discipline, mental illness, sedentary lifestyles, yada, yada, yada…
Deborah: If New Yorkers and other Americans DEMANDED healthy portions, less salt and less sugar in the offerings of vendors, the problem would be solved. But since no one seems to want to do the right thing until they are forced to, we end up with this kind of feeble attempt to use the issue for political purposes. Wouldn’t it be great if all the restaurants and movie theaters just stopped serving those nasty concoctions on their own accord? Yeah, I know – not gonna happen.
Sure, some people will simply order two drinks or go home and eat sugar straight out of the canister for all we know. Policies like this are not about trying to prevent every single instance of poor decision-making.
What a policy like this is trying to do is make mindless non-decision-making less likely to result in an unhealthy choice. Who hasn't ever reflexively ordered the size portion we assume suits our hunger, and been unpleasantly surprised by how much we were served? And when we did, how many of us didn't feel some intention to try to finish it, because we paid for it and don't want to waste it?
Yes, Americans' health will improve when each of us acquires the knowledge and will power needed for consistently good decision-making. Count on it.
Get serious. We're all influenced more than we care to admit by the cues, incentives, and available choices in our environment, as we rush about making quick, mindless decisions. Those with the power or influence to shape those cues, incentives, and available choices are--in my opinion--obliged to do what they can to protect the public health. So, I'm not going to come down too hard on occasional well-meaning silliness like this.
icy: Thanks for weighing in.
Karen: I’m still picturing the moron in your comment shoveling sugar from the canister directly into his/her mouth. LOL!
"Lezlie, I just have a problem with government, whether national or state, or local, telling me what I eat or drink or how much of it I have."
"Agreed regulation is not the solution, . . . ."
"Good luck with trying to control consumers' waistlines."
"You cannot legislate good behavior."
"Another example of our leaders trying to fix the wrong problems... "
I guess my work here is done.
THUD!
I'm glad I don't live in NYC. Just another reason why it sucks.
Come lock arms with me while you teach me the words to 'Kumbaya' again.
Then let's sit down together while you explain to me why our national government must force us all to buy health insurance or why our national government must force employers, whether religious or not, to supply healthcare insurance which violates their conscience.
I would assume that obesity is a sign of mental illness. You have to be deeply troubled to let yourself look like that. Nothing Bloomberg can do is going to stop these poor souls from destroying themselves.
Finally, Billy puts his newfound fortune to work by paying off enough politicians to push a repeal of the Prohibition through--and we all die, fat and happy.
The solution to the problem is not regulated portions, advertising or personal freedom. The solution is teaching the truth that with freedom comes responsibility and with responsibility comes consequences. Consequences the individual must face and live with not society.
Indeed, almost all the food was more expensive. This didn't cause famines, though. What it did do, though, was encourage people to eat less. The singular thing I remember about my time in Canada was (a) the people were friendlier, (b) their homeless people had less mental illnesses (they put them in hospitals and didn't turn them out into the streets) (c) food was more expensive and (d) the people were much, much thinner.
I think America has pursued a policy of fattening its poor, and making high calorie food very easily affordable. I think there's a reason behind this, and you need to understand history, politics and economics to understand why. If your economy is imperialistic and oppressive, and it treats the poor like crap, you don't want a rebellion. The principle way rebellions come about is when food is unaffordable, and/or when you get less and less caloric intake per day's salary.
America has overcome this in a rather clever, but unethical way. We are able to decrease daily wages, relative to inflation, but simultaneously increase daily caloric intake through cheapening the food and adding chemicals and hormones to the food. This ensures that our poor, despite their low incomes, are happy and content in a way unseen in the rest of the world. It ensures the security of the upper classes in times of economic and political upheaval.
Indeed, it means our working and lower classes will never become a threat to the Establishment.
They have their cheap bread, circuses, and easily affordable, high calorie food.
The problem for some elites, I think, is the fact that obesity puts a drain on resources in terms of health care costs, disease and concomitant costs in terms of absences from school and work, susceptibility to injury and decreased productivity, in general, in the workplace.
So, they are trying to find the Pareto-Optimal balance.
jackie2: I happen to agree with you about the cost of healthy foods being more affordable than people think. All it takes is an adjustment in the grocery list, eliminating as many processed foods (in boxes, cans and bag, mostly) as possible and buying produce in season and/or on sale. Most of all, though, it takes a little thought and a little planning.
Arthur Louis: Thanks, I ‘m glad you like my headline! I think there is an element of mental illness in most cases of morbid obesity, but there are enough medical conditions that can add weight for me to want to avoid that broad a brush.
j.h. robbins: I agree!
Deb: Because for some of those mayors, their campaign chests are filled with the proceeds from the sale of that junk!
james poyner: What a treat to see you on this thread! Your premonition would be hilarious if it weren’t to – possible. :D
M. Todd: I couldn’t agree more. Your last paragraph sounds like me with my broken-record repetitions of the same words to my son as he was growing up.
babe: I don’t know, I’ve just never been a “better than nothing” person. In the long run, the consumer is going to be punished by the corporations for these kinds of stop-gap measures by passing the “costs” of compliance right on to the customer for ALL sizes and containers.
Pot- not all that big of a problem yet we are filling jails with 'offenders'. Sugar is a huge financial problem for medicare and medicaid. So now we are going to have a war on sugar...ok...that's one I can actually get behind.
Still, someone has to do something and I fear nothing will be done until health care costs really decimate this country.
He is ambitious.
He cherry picks popular yet controversially titillating issues. He does good things. He also does obscenely amoral things like using Gestapo tactics on the OWS protesters. Which makes him a police state SOB. Makes him a fascist.
He also shrugs off the will of the constituents who mandated two terms limited and he manipulated and bribed his way out of that to a third, which I assume he hopes will give him a higher Pres potential profile.
He is a one percenter for sure and lacks empathy and moral imagination regarding citizens especially those in trouble. He wants to keep Wall Street pigs at the trough. He is a crony among cronies to his cronies.
Gracie Mansion was not grand enough for him so he chose to live in his brownstone. He helicopters all over the place and visits Bermuda as often as he can I heard. He is driven to the Lexington subway by a town car and then takes the subway downtown. One of the people. Bleeeeccccchhh. Photo ops!
When the OWS protested in front of his building he simply had the cops close his street. A little drumming was not to be endured. The nerve of them.
He tried to shove down the throat of the citizenry a corporate woman to be chancellor of schools when she had absolutely not one scintilla of experience and her own kids went to private boarding schools. He got a little comeuppance on that one. But she was a friend of his girl friend iirc.
He is Napoleonic like Giulliani though not as creeeeeepy, but after watching his police state antics I have no respect for him and think he is dangerous. Dangerous!!! But mark my words. He wants the WH. He has a ferocious will and a lot of money.
I worried that Nader and he had teamed up (WTF?) but I haven't heard any more of that.
Oh, and as for obesity. I read 1 out of 3 kids in America is obese. 1 out of 2 kids in NYC is obese. Hmmmmmmmm.
But diet sugary tasting soda also does some thing to your insulin level not so good either, right?
I loved your title! I think the gallon of soda at the movies is insane and engineers it so you are running to the potty just at the climax of said movie.
I like that the establishments in NYC do have to post calorie counts (Starbuck's scones are insanely high, did you know?). That may be Bloomie, too. I think restricting smoking in an outdoor park is really over the top.
I like Bloomberg's anti-gun stance. I back him on that.
Best, libby
That said, I don't know why people throw their money away on that stuff. I gave up soda pop seven years ago, and I don't miss it.
Our taste for sweet things evolved because the sweetest fruit is also the ripest and the most nutritious. If you're craving something sweet, why not eat some fruit? If you're thirsty, why not drink water instead of sugary soft drinks. After the third sip you're not tasting it anyway.
I am glad you taught your son moderation. That's the right way to go about this, rather than passing more laws.
I'm done ranting now. Thanks for a great article and congratulations on the well-deserved Editors' Pick!