Lonnie Lazar

Lonnie Lazar
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Here, And, Now
Birthday
August 08
Bio
Everything changes.

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JANUARY 28, 2010 1:14PM

Apple's iPad: Anatomy of a Home Run

Rate: 18 Flag

"Stop, hey, what's that sound? Everybody look what's going down."
           -- For What It's Worth, Stephen Stills

That sound, the one emanating Wednesday from the stage at San Francisco's Yerba Buena Center for the Arts and reverberating throughout the blogosphere and interwebs, the one heard in literally millions of conversations at lunch counters and water coolers and dinner tables across the globe, was the sound of another ding in the universe.

Once all the snickering about feminine hygiene finally dies down, once Apple finally puts the iPad into the retail chain that saw 50,000,000 people walk through the doors in the most recent fiscal quarter, once people -- aside from jaded technology journalists and geekazoids -- get the iPad in their hands, Apple's description of it as a "magical and revolutionary" product will begin to come into focus.

Why?

The genius of Steve Jobs and the little computer company he founded just 34 years ago has always been in making products people didn't know they know how to use, products that people didn't know how they could use before the products were invented. Some may call that making products in search of markets. Some may point to failures such as the Newton and the Cube and say, "no way." They will be wrong.

If one thing has been proved during the global economic downturn, crisis, debacle, recession -- whatever you call the contagion that has plagued financial markets and the confidence of millions worldwide during the past couple of years -- it is that the Internet is not going away. People and their communication needs and social interactions are ever increasingly tied to the Internet and to lifestyles characterized by nothing more pervasive -- regardless where in the the world you look -- than mobility.

The iPad is the first device perfectly suited to meet these needs for the broadest cross-section of people and, while imitations and alternate takes on the concept will surely follow in its wake, while improvements to its operating software and its own hardware configuration are sure to roll out just as consistently as they have done for Apple's other products, the iPad is destined to become as revolutionary and iconic as the laptop computer, the portable media player and the smartphone -- every single one of which is a product category for which Apple set and maintains the gold standard.

Ding!

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Comments

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Yeah, just like the Segway. I'm not buyin' it. Your argument or the product. Loved the writing Lonnie.
Good post and analysis. I tend to disagree, but good post.
Lonnie Lazar... an Apple fan?
If you take it to the toilet, you are still creepy.

It's all touch screen. Ewww.
Thanks Lonnie. The naysaying is stressing me out.

But, Stella, don't take it on the toilet! Not without one of those silicone protector things. And even with that I lost my wi-fi (or my son did.)
As the old adage goes, "You can please some of the people some of the time....."

I think it is fun....OMG another Apple fun, useful product.

Good job Lonnie.
I would love to have one -- of course, I'd love to have a job and a hot time with Jessica Alba, too.
I agree Lonnie, never underestimate Jobs' ability to read the winds.
one thing to keep in mind, the negative comments winging around the blogosphere are mostly from people who have not seen or touched the iPad, and probably also have a general antipathy for all things Apple anyway. Look for amazingly positive user reviews starting in April when people have actually bought and used it.

Good post LonBud
Maybe you're right.

To me, it just looks like an iTouch I can't fit in my pocket. No thanks.
Very interesting. I was going to ignore the product, but with such a stunning endorsement, I must explore further.
So, what is it used for? What will people use it for that they can't use their current devices for? It's big, meaning it doesn't fit in your pocketbook, unless you haul around a diaper bag sized purse.

It looks like a netbook to me.
Ding! IPad Thai! xox
So weird...I didn't even think of the feminine hygiene thing...I thought of delicious noodles and shrimp or pehaps beef atop them. Some nice sauce, some fresh toppings. But, I digress. My only concern is the case. Coming from a defense lab, where we built cases that could be dropped into the ocean while the insides kept ticking, I also look at cases. Other than that, I think it's a winner. xox
Funny vid about Hitler's response, Juliet. Multitasking is for fascists. xox
I agree, tell that to my son and daughter.
Rated.
I don't like to make a big deal about it, Robin, but another thing Apple is unprecedented at is creating products around which entire 3rd party accessory ecosystems spring up and thrive. If you're not jazzed by Apple iPad case, just wait a few months and something meeting your exacting defense department quality standards will appear.

I posted that Hitler video on Cult of Mac last night when it had fewer than 312 views. I'm not sure what it's up to by today, but i have taken quite a raft of grief from Cult for posting it. Apparently there is some rule prohibiting the use of Hitler or Nazi imagery in any kind of a humorous context.

Oh well...
Perhaps they figgered there a lot of guys like me with old, knobby fingerbones, who just can't deal with the tiny screens and touchpads on phones. I am intrigued. But shouldn't they have done this before Christmas. Now I have to buy it for myself.
I'm sure they will, Lonnie. The vid...well, I'm Jewish...I got the satire in that one...xox
All such infernal devices go against God and Nature. Repent, and return to the bosom of candlelit darkness. (mmmm, cookies) Through studied backwardness only shall we be saved. So sayeth the Lord...somewhere. (HurumphHurumph) Amen.
Wow the Hitler vid it was at 60,000 when I linked to it. Now it's 260,000. Imagine what it would be if everyone had iPads already, what with that super fast chip and everything.
Yessir! Great post.

I love it that Apple is now beginning to lead the charge when it comes to our evolving personal technology tools. Jobs may have lost that initial battle with Microsoft all those many years ago – paving the way for Microsoft’s monopoly on operating systems (and resulting in a long period of fairly user-unfriendly PCs) – but now, finally, a truly user-friendly software/hardware company is selling to the market’s needs rather than the other way around. It’s not that I think Apple should win the war (bad for competition), but it sure feels good to finally bring smartly designed products and reliability home.
Excellent points, Lonnie.

I would add that within a year, most city newspapers will come in an iPad distribution. Within 3 years, Jobs will be honored as the "man who saved the newspaper industry".
As usually, Lonnie, I nod and clap and do a little shake here to your tune.
Good post, Lonnie. Smart, descriptive with good 20/20 overview. Believe it or not, this is the first piece I've read on the product. I've heard of it but had no clue. Hiding out in caves again!
Lonnie, I was waiting to hear what you think about the ipad. I've avoiding looking into it at all costs...I don't trust myself. I'm addicted to my MacBook Pro and my Iphone. Friends thought I would be standing in line for this, but it's a pricey little thing don't you think? And I've learned enough, that it seems like a very unnecessary thing to own. But then again.....