I  love a good sci-fi movie, and James Cameron makes some of the best. I mean who can forget Sigourney Weaver yelling at Mama alien ‘Leave her alone YOU BITCH!’ Wonderful.

Avatar appears to concern US armed forces trying to gain access to a planet with a fascinating indigenous population, which are blue (in a non-smurf like way) They must be eliminated or tamed in order to mine a valuable mining resource. These elfish beings have no advanced weaponry but fly on dragon like beasts, and are determined to protect their planet against overwhelming odds. Lots of James Cameron like weaponry, not unlike Terminator 2, and to be honest the film looks awesome and has been 14 years in the making. (It also has Sigourney Weaver in it - a draw - at least for me) In addition to 2D view movie format it is also offering a 3D in some theatres.

I wont’ add any spoilers as I know only what the PR says, but it also involves a parapalegic who by genetic engineering is turned into a blue elf himself. He is to infiltrate the blues, and the use of his legs returns. The rest you can sort of guess.  

What is remarkable is that Avatar has to be the most publicized movie in history. It would seem that most of us have seen an ad either on TV or in print.  Nearly every TV show that I watch has an Avatar ad. It looks great. It has created such a buzz that it is likely people will line up overnight to see the first viewing – and the second and third. (I did that once to get a Wii – it’s not fun– and no, the Wii was for me, not a child).

In fact it has already been able to produce major product placement. On the TV show Bones the other night (yes, I watch Bones, I love David Boreanaz) half the plot revolved around getting tickets to see Avatar. How much do you have to pay to get a show to actually include it in the story line? Clearly the distribution company, or the wealthy Mr. Cameron have gone beyond the pale in making sure we see what wonders Avatar will hold for us.

The official website for Avatar is a work of art itself. Done in Flash media it has trailers, features on the making of the film, a bio on James Cameron, images – you name it – again, out of the ordinary for a film. Even though the film is not out yet, there is a video game (rated poorly) and marketing products up the wazoo.

Maybe Cameron wants to be King of the World Again. We'll see.