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FEBRUARY 23, 2011 9:42AM

NY Times' Hyperactive Hyperlinking Must End!

Rate: 19 Flag

New York Times 

http://www.deadlinenews.co.uk/2009/02/17/new-york-times-forced-to-drop-the-e-in-whisky-621/

 

Look, I adore you, New York Times. Absolutely love you. I read every page, including about things that I’m completely uninterested in, such as opera, or gay bathhouses, or Canada.

 

I read faithfully every day, even when I’m traveling in some God-forsaken place like Tajikistan, the Democratic Republic of the Congo, or Kansas.

 

And it’s when I’m far from home, reading the Times online rather than in its proper, printed format, that I notice the ridiculous number of words in blue hyperlink.

 

Now, I don’t know what kind of over-caffeinated, Ritalin-snorting numbskulls you employ over at nytimes.com, but somebody needs to tell them to give it a rest. They’re driving me crazy. They link everything. Can I please have a news article with text in just one color? You’re beating me black and blue with all this linky-linkedness!

 

Yes, I know the Internet is a very cool thing. Yes, I know you can helpfully guide me from a story about Muammar Gaddafi’s murderous madness to a profile of Hugo Chavez. But if I want to find out about something – anything – I can look it up myself in a few clicks, damn it.

 

Hyperlinks can be wonderful things. Maybe you want to reference an article that inspired you, or that you want to rebut. Fine. Perhaps you’ve referred to something obscure, but important, and it’s a good bet people will need more information. Alright, then. Maybe you’re very excited about the new plantain peeler you bought, and you want to tell all your friends. That’s okay, too.

 

But for Heaven’s sake, nytimes.com… Hey! Hey, I’m talking to you! Get your over-linked, ADHD-afflicted focus back here, you nutty newspaper.

 

As I was saying… for Heaven’s sake, nytimes.com, you don’t have to tell me who President Obama is. I’m aware! Black guy. Smart. Stylish. Runs the country and stuff.

 

I kid you not. Check it out for yourself. In a February 18th piece Politics of Wisconsin Labor Fight Spread to Washington”, the very first mother-loving words, “President Obama” are hyperlinked. To a New York Times biography of our head of state. As if there are readers thinking, “Well, I’m interested in this Wisconsin business, but who the Hell is this Obama person of whom you speak?” 

It gets worse. A big story on February 12th reported on apparent efforts by retailer J.C. Penney to game the Google system, ensuring that Penney’s came up at the top of search results. The article made an offhand reference to Amazon.com. The Times hyperlinked “Amazon”. To the bloody Amazon website! 

What in the name of Jesus and assorted other Prophets are you trying to do to us, New York Times? What do you think we’re thinking? “Gee, this article is just fascinating so far. But I’ve already read 67 words, and I need a break. Fortunately, the Times has provided this handy link, so I can go to Amazon.com and buy the complete Facts of Life box set on DVD.” 

How stupid does the Times’ link-lovin’ get? Extremely stupid. Really, really, tremendously, pull-your-hair-out-and-spank-the-Pastor stupid.

Here’s a hot one: A February 21ststory on a community-minded and very odd guy in the Bronx mentioned that the fellow once led an effort to clean up a playground next to his building. The insane, daylight-deprived elves in the basement at the Times… they… damn it, they hyperlinked the playground 

They wanted me to follow the link and read a 2006 press release from the New York City Department of Parks & Recreation. About a playground. And I did – which I think puts my own mental health in the spotlight, quite frankly. 

New York Times, I hope you’re listening. I love you with a passion I feel for only a few things, such as rare steak and women between the ages of 28 and 48 (okay, maybe early 50s). 

But I’m begging you to apply some discretion to your hyperactive hyperlinking. Please, please stop behaving like an obsessive compulsive 8 year-old who’s just found his mom’s label maker.

 

###

 

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Comments

Type your comment below:
But that Maureen Dowd is very good. Friedman's slipping.
I stopped reading the New York Times a number of months back when they couldn't deliver the newspaper without burying it in the snow. Then when I bought a Kindle, I realized they were the most expensive newspaper, so I switched to the Washington Post, and I've been happy with it ever since.
"The insane, daylight-deprived elves in the basement at the Times… "

Therein may lie the answer to the problem.
♥R
Duane, the Post is fine, I guess. But there's only one Gray Lady, and I'm addicted to her.

Fusun, there are no answers, surely. NYT is going to keep linking more and more things until every blessed word is blue. (sigh)
Tom, thank you for linking "Jesus". It was an oversight on my part.
Had to put Kansas in here di'n't ya Man Talk.
Agreed about the links. I rarely follow them; quit using them in my
own posts for the most part because, as you point out, if someone is interested even a bit they can google search in a hot second.
Hatin' on the linkage - loved it!!
tr ig, adding "Kansas" was purely a little love note to you. ;)
:D hahaha, that last sentence is priceless
Yanno, I just thought of something, when you references the Amazon link. Is there a chance that someone BIG like Amazon may Pay for such linkage...?
@Connie
Yes, and it ain't just the big boys -- it's even more rampant down below, as attested to by the fact that the Net is littered with pseudo-informational posts littered with links that have nothing to do with the subject matter of the post
http://www.tellittothehand.com

Too bad we can't imbed the little bastards into our comments.

Clever post, MTN. Dig it!
You probably have HCD, Hyperlink Click Disorder which is characterized by an overwhelming urge to click on links in text. Sufferers feel compelled to click and can't ignore the links as normal people do. If you turn on your TV you'll likely see a commercial for a drug to treat HCD within 45 minutes viewing time. The narrator will urge you to contact your doctor. That's one urge you should follow.
I absolutely love it: " linky-linkedness". I am laughing. A friend of mine and I read an article in the NYTimes a few years ago and joke that we should write a complaint and say --> it was so bad that we thought we were reading the San Jose Mercury News.
Best Wishes,
Blittie
Blittie, where's San Jose? Can you provide a link? ;)

DecentDiscourse, I love your screen name. Very civilized. I think you're right in your diagnosis. I must have HCD. Do I get fun drugs to treat it? I'll rush to my TV now.

Hello, Just Cathy - very nice to see you again!

Tom, you mean pseudo-informational posts like most of the piffle I post here?

ConnieMack, I hadn't considered that... think there's any chance of a WikiLeaks exposure of something shocking?
Those links are annoying, and they also make me feel guilty if I don't click on every single one. I'm afraid I'm going to miss something big and important.
I agree. I read the virtual Times everyday and it's like trying to read a black eye. Everything doesn't need a link. I just learned to insert links myself, but just link whats necessarily and quit trying to make a buck off of every word!
I gave up on the hyperlinks several months ago when there was a story about a crime committed by a guy named Cary Grant. The suspect's name was hyperlinked - to a story about the actor.
Cranky, Ha! I bet the real Cary Grant did a patented Cary Grant double-take in Heaven, or wherever he's tanning now.

Scanner, why do the ones we love always hurt us?

Margaret, bang on. I scroll on. I try to resist. But there's always that niggling sense that I might be missing something. So I go back and click. And there's nothing. (Grrr.) Then I swear copiously and feel better.
Sorry to burst your bubble, guys, but this ain't the New York
Times I grew up with. Not even close.

I was researching an article on the Obama's Administration's new attitude toward home ownership, and found so many material errors in the article that I simply couldn't follow it.

It wasn't so much that the article was factually incorrect as it was that the writing was so obtuse that it was almost impossible to figure out what the reporter was actually saying.

I checked several other sources, and discovered that, in a number of cases, the first four sentences were absolutely identical.

That's when I realized that the authors of these pieces, including the one that appeared in the Times, had cribbed their stories off press releases from the White House Press Office.

What I found even more amazing was that I could find a number of articles referring to the White House Report, but I couldn't find the actual report anywhere.

When I was on the other side of the table, as someone who was being written about instead of the one doing the writing, I was astounded by how inaccurate the coverage was.....the emperor is skinny dipping again.
I love the hyper-links, but I liked texting gloves too. LOL :-)

Still congrats on the EP.

28-48 how funny and just in I think 2008 you were ok with 20?

You are getting wiser and older. I am getting older, I hope wiser. I have been told by my mother I have a lot of useless facts floating around in my brain. If you need any useless facts, just let me know.

I can't believe Creekend_UK is not over here supporting you now... Even though you have become all colonial and stuff... LOL

Well, I'm off to look for Fred and Creekend_UK....

I mean whose going to press send?
Perhaps the New York Times has a deal with Amazon?
Ahh, Das Deutsch ist romantisch. Oh, Ich muss heute Abend drigend noch was aufreißen. Er ist 'ne Heißmacherin. Hör auf, mich aufzuheizen.
Thank god, MTN. Someone had to say it. I do not particularly adore the NYT as you do, and yet, I feel compelled to read it because I am worried about those insane elves in the basement...xox
The hyperlinks can be irritating at times, but no more so than print ads ever were in the daily newspaper that forced you to turn the last and least accessible page in the section to finish the piece you were reading. It's an issue of monetizing the NY Times site to the greatest degree, and the hyperlinks are intended to establish the brand as the best source for news and information about a broad range of subjects that interest the reader; the goal is to make the Times the "go-to" spot for readers, which , with any luck will increase traffic to the newspaper's web pages. A large traffic volume is attractive to advertisers, established and potential, who want to be assured they are getting the greatest exposure for their marketing buck. I have no problem with the Times trying to make money with their product. For me, it's a nuisance to be tolerated , as I would grieve horribly if the NYT had to close shop for a critical lack of revenue.
Ted - all good and fair points, and I wouldn't argue at all with the Times' need to sustain and grow its revenue. Business is my business, too. And, like you, I'd grieve if the Gray Lady went under.

My cheek and tongue were simply doing a little dance, and having a go at some of the more egregious examples of the Times' habit of often linking rather silly things.

On the other hand, but for a surfeit of silly things to write about, I would have no blog. ;)
I really loved this post and you expressed so well so many thoughts I have had regarding these links. I use them sparingly. I used to write for a website that would make links to ordinary words, like 'home" or "love". I just wanted to scream, "Really?" Nice to see you and this on the cover.
Hi, Mary. Thank you for the kind words, and I hope the weekend is treating you well!
The NY Times is "googlebombing" themselves. By linking to their own pages with links from their stories, they're trying to use the combination of their already high Google Page Rank and keyword spamming to make their pages on everything show up at the top of searches on them. It doesn't look like it's working yet, though.
You can blame Google. Every publication is scrambling to follow the rules they arbitrarily, secretly and unilaterally have created for media with their search algorithms. Since most websites get more than 50% of their traffic from Google, failure to do can doom you to irrelevance.
This reminded me of one of the most famous law review articles ever written. It was on the "The Infield Fly Rule." Spoofing the obsession with footnote citations, the precursor to hyperlinks, it footnoted the first word, "The."
In my search for an article on the law review article, I came up with the obit on the author in, you guessed it, the NYT.
http://www.nytimes.com/2008/12/12/us/12stevens.html